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Senior graphic designer with extensive professional experience in branding, creative direction, art direction, creative conceptualization, editorial design, motion graphics, UX/UI web design, team management and supervision, visual identity design, brand experiences, and corporate client management. Possesses professional skills in critical and analytical thinking, communication skills, initiative, commitment, leadership, and a results-oriented approach.…Senior graphic designer with extensive professional experience in branding, creative direction, art direction, creative conceptualization, editorial design, motion graphics, UX/UI web design, team management and supervision, visual identity design, brand experiences, and corporate client management. Possesses professional skills in critical and analytical thinking, communication skills, initiative, commitment, leadership, and a results-oriented approach.

Diego Velasco

Art Director, Creative Director, Graphic Designer, +2

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Senior graphic designer with extensive professional experience in branding, creative direction, art direction, creative conceptualization, editorial design, motion graphics, UX/UI web design, team management and supervision, visual identity design, brand experiences, and corporate client management. Possesses professional skills in critical and analytical thinking, communication skills, initiative, commitment, leadership, and a results-oriented approach.…Senior graphic designer with extensive professional experience in branding, creative direction, art direction, creative conceptualization, editorial design, motion graphics, UX/UI web design, team management and supervision, visual identity design, brand experiences, and corporate client management. Possesses professional skills in critical and analytical thinking, communication skills, initiative, commitment, leadership, and a results-oriented approach.

Available to hire

Senior graphic designer with extensive professional experience in branding, creative direction, art direction, creative conceptualization, editorial design, motion graphics, UX/UI web design, team management and supervision, visual identity design, brand experiences, and corporate client management.
Possesses professional skills in critical and analytical thinking, communication skills, initiative, commitment, leadership, and a results-oriented approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Director of Communications at Actores Sociedad Colombiana de Gestión

November 20, 2023 - Present

Lead the communications team and manage resources in the area. Create and implement brand communication strategies. Creative and strategic direction of communications campaigns. Management, maintenance and development of branding and brand identity. Creation and implementation of communications content plans. Management and development of brand events. Management of communications project execution budgets.

Design Team Lead at Alexandra Lozano Immigration Law

November 20, 2022 - November 20, 2023

Creation of key visuals for marketing campaigns for all company brands. Art direction for the brands' various visual communications. Development of visual identity and guidelines for brands. Strategic branding development for brands. Creative direction for the team for the creation of graphic concepts for client branding projects in Aruba and Canada.

Creative and Strategic Director at JDB Agency

March 1, 2020 - November 20, 2022

Created marketing strategies for advertising campaigns for brands such as Pizza Hut, Taco Bell, and the Pan American Health Organization. Led rebranding of Aruba and Canadian clients. Conceptual and strategic branding for Aruba and Canada clients. Creative direction for the team for the creation of graphic concepts for client branding projects in Aruba and Canada. Creative direction for advertising campaigns. Architecture and content strategy for websites. Creation of branding methodology for the company. Planning and management of resources, personnel and time for advertising projects. Creation of a strategic development framework for the company. Creation of creative concepts for advertising campaigns.

Art Director at McCann Colombia

March 1, 2019 - January 20, 2020

Creation of graphic concepts for advertising campaigns for the brands Sura EPS, Sura ARL, Nestlé, Constructora and Banco Popular. Graphic pieces for advertising campaigns. Website design and content strategy.

Senior Graphic Designer at Clab! Creative Laboratory

November 1, 2017 - March 1, 2019

Creation of graphic concepts for advertising campaigns for brands GSK, Merck, Abbott, Ensure, Enfasure, Enfamil, Enfagrow, Similac and Dolex. Creation of graphic concepts for advertising campaigns for ATL and BTL. Creation of graphic pieces for advertising campaigns.

Art Director at Mullen Lowe

January 1, 2016 - November 30, 2016

Creation of graphic concepts for digital advertising campaigns for the Aguila beer brand. Creative direction for the team for digital projects. Graphic pieces for campaigns.

Senior Graphic Designer at Proximity Colombia

March 1, 2015 - January 20, 2016

Creation of graphic concepts for digital advertising campaigns for Banco Falabella brand. Creative concepts for digital advertising campaigns. Graphic pieces for advertising campaigns. Art direction for the team for digital projects.

Design Team Lead at BRM

March 1, 2013 - March 1, 2015

Creation of graphic concepts for digital advertising campaigns for the brands Avianca, Deprisa, Lifemiles, Babysec, Bon Bon Bum, Elite Duo, Cerveza Corona, ChapStick and others. Creation of creative concepts for digital advertising campaigns. Architecture and content strategy for websites. Creation of branding methodology for the company. Planning and management of resources, personnel and time for advertising projects. Creation of strategic development framework for the company. Creation of creative concepts for advertising campaigns.

Graphic Designer at CIC International

February 1, 2012 - March 1, 2013

Graphic design for production of laser cut products. Graphic design for printing on products. Brand creation. Graphic design of advertising pieces for the brand. Graphic design of the website. Content strategy for the website.

Junior Graphic Designer at Botón Promo

October 1, 2009 - December 1, 2010

Graphic design for pad printing. Graphic design for silicone handles. Brand development and maintenance. Creation of other company brands. Graphic design of advertising pieces. Graphic design of the website. Design of brand catalogs.