I'm Maha Khurshid Khan, a Calgary-based social media and digital marketing professional with over five years of hands-on experience driving brand visibility, digital engagement, and conversion-focused campaigns. I thrive on turning data into creative, scalable strategies that resonate with audiences and deliver measurable ROI. I've led end-to-end campaigns across Instagram, TikTok, and Facebook, built cohesive brand voices, and partnered with influencers to amplify reach. My strengths include content strategy, brand storytelling, and performance marketing that grows followers, boosts engagement, and drives conversions across multi-channel ecosystems.

Maha Khurshid Khan

I'm Maha Khurshid Khan, a Calgary-based social media and digital marketing professional with over five years of hands-on experience driving brand visibility, digital engagement, and conversion-focused campaigns. I thrive on turning data into creative, scalable strategies that resonate with audiences and deliver measurable ROI. I've led end-to-end campaigns across Instagram, TikTok, and Facebook, built cohesive brand voices, and partnered with influencers to amplify reach. My strengths include content strategy, brand storytelling, and performance marketing that grows followers, boosts engagement, and drives conversions across multi-channel ecosystems.

Available to hire

I’m Maha Khurshid Khan, a Calgary-based social media and digital marketing professional with over five years of hands-on experience driving brand visibility, digital engagement, and conversion-focused campaigns. I thrive on turning data into creative, scalable strategies that resonate with audiences and deliver measurable ROI.

I’ve led end-to-end campaigns across Instagram, TikTok, and Facebook, built cohesive brand voices, and partnered with influencers to amplify reach. My strengths include content strategy, brand storytelling, and performance marketing that grows followers, boosts engagement, and drives conversions across multi-channel ecosystems.

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Experience Level

Intermediate

Language

English
Fluent

Work Experience

Social Media Manager at High Street Pakistan
February 2, 2022 - July 2, 2024
Led a data-backed content strategy, boosting Instagram engagement by 40% and growing follower base to 150K+. Designed and launched trend-driven ad campaigns, increasing conversions by 20% through Facebook and Instagram Ads. Executed 67 influencer PR collaborations, significantly amplifying brand reach. Directed end-to-end creative campaigns across 40+ digital initiatives including product launches, seasonal promotions, and influencer activations. Monitored KPIs (engagement rate, conversion rate, cost per click) and adjusted tactics to optimize ROI.
Social Media Manager at Sophia's Secret (Canada)
August 1, 2024 - February 1, 2025
Created and executed comprehensive social media strategies, managed content calendars, and led multi-channel campaigns on Instagram and TikTok. Built a cohesive brand voice, collaborated with micro-influencers, and drove improved engagement and visibility across digital platforms.
Digital Marketing & Brand Manager at Grace Canada (Remote)
January 1, 2025 - February 1, 2025
Led digital marketing and brand management initiatives; grew organic Instagram engagement through product photography and seasonal campaigns; aligned brand voice across channels; improved campaign performance.
Graphic Designer at Grace Canada (Remote)
January 1, 2025 - February 1, 2025
Created and maintained cohesive visuals for campaigns; built brand identity and digital footprint; produced visuals for Instagram, TikTok, and website; enhanced engagement and visibility through design.
Brand Manager at The Pink Plate
October 1, 2018 - January 1, 2021
Launched and guided brand initiatives; crafted five impactful social media campaigns to support brand positioning and follower growth; managed content creation and storytelling across platforms.

Education

Bachelor's in Marketing at Institute of Business Management
January 11, 2030 - August 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet