Mahakhurshid Khan

I am a social media creative based in Calgary, Canada, with over six years of experience creating social-first content across beauty, wellness, luxury, consumer goods, nonprofit, and lifestyle brands. I work across content creation, graphic design, video editing, copywriting, and creative strategy and adapt my creative approach to fit each brand’s distinct voice, audience, and platform.

Variety is genuinely how I work best. Over the past 6 years I have managed creative for multiple simultaneous client accounts across completely different industries
-a luxury Canadian body care brand
-a premium jewellery brand

• a wellness pilates studio
  -a consumer goods brand expanding into the US market, a cultural innovation social enterprise
  -and a food and lifestyle brand.

Each required a completely different creative style, tone, and content approach. Shifting between them is something I do naturally and it has built an instinct for what works for different audiences on different platforms that I could not have developed any other way.

On the content creation side I produce platform-native short-form video in CapCut and HeyGen, direct UGC-style content, design graphics in Adobe Suite and Canva Pro, write copy natively across multiple brand voices, and direct product and lifestyle photography. On the strategy side I research trends before they peak, translate business objectives into creative concepts, and adapt content based on performance data. I do not just follow trends I understand why they work and apply that understanding to make them relevant for a specific brand rather than copying them blindly.

I am reliable, deadline-driven, and comfortable working independently with minimal direction. I deliver high-quality work on time and I am equally comfortable jumping into an existing creative direction or building something from scratch. I would love the opportunity to be part of the the role and contribute to the campaigns your team is building.

Thank you for your time and consideration.

Sincerely,

Maha Khurshid
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