I am a social media creative based in Calgary, Canada, with over six years of experience creating social-first content across beauty, wellness, luxury, consumer goods, nonprofit, and lifestyle brands. I work across content creation, graphic design, video editing, copywriting, and creative strategy and adapt my creative approach to fit each brand's distinct voice, audience, and platform. Variety is genuinely how I work best. Over the past 6 years I have managed creative for multiple simultaneous client accounts across completely different industries -a luxury Canadian body care brand -a premium jewellery brand - a wellness pilates studio -a consumer goods brand expanding into the US market, a cultural innovation social enterprise -and a food and lifestyle brand. Each required a completely different creative style, tone, and content approach. Shifting between them is something I do naturally and it has built an instinct for what works for different audiences on different platforms that I could not have developed any other way. On the content creation side I produce platform-native short-form video in CapCut and HeyGen, direct UGC-style content, design graphics in Adobe Suite and Canva Pro, write copy natively across multiple brand voices, and direct product and lifestyle photography. On the strategy side I research trends before they peak, translate business objectives into creative concepts, and adapt content based on performance data. I do not just follow trends I understand why they work and apply that understanding to make them relevant for a specific brand rather than copying them blindly. I am reliable, deadline-driven, and comfortable working independently with minimal direction. I deliver high-quality work on time and I am equally comfortable jumping into an existing creative direction or building something from scratch. I would love the opportunity to be part of the the role and contribute to the campaigns your team is building. Thank you for your time and consideration. Sincerely, Maha Khurshid _Phone details not available. Sign in: https://www.twine.net/signup_ | _Email not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_

Mahakhurshid Khan

I am a social media creative based in Calgary, Canada, with over six years of experience creating social-first content across beauty, wellness, luxury, consumer goods, nonprofit, and lifestyle brands. I work across content creation, graphic design, video editing, copywriting, and creative strategy and adapt my creative approach to fit each brand's distinct voice, audience, and platform. Variety is genuinely how I work best. Over the past 6 years I have managed creative for multiple simultaneous client accounts across completely different industries -a luxury Canadian body care brand -a premium jewellery brand - a wellness pilates studio -a consumer goods brand expanding into the US market, a cultural innovation social enterprise -and a food and lifestyle brand. Each required a completely different creative style, tone, and content approach. Shifting between them is something I do naturally and it has built an instinct for what works for different audiences on different platforms that I could not have developed any other way. On the content creation side I produce platform-native short-form video in CapCut and HeyGen, direct UGC-style content, design graphics in Adobe Suite and Canva Pro, write copy natively across multiple brand voices, and direct product and lifestyle photography. On the strategy side I research trends before they peak, translate business objectives into creative concepts, and adapt content based on performance data. I do not just follow trends I understand why they work and apply that understanding to make them relevant for a specific brand rather than copying them blindly. I am reliable, deadline-driven, and comfortable working independently with minimal direction. I deliver high-quality work on time and I am equally comfortable jumping into an existing creative direction or building something from scratch. I would love the opportunity to be part of the the role and contribute to the campaigns your team is building. Thank you for your time and consideration. Sincerely, Maha Khurshid _Phone details not available. Sign in: https://www.twine.net/signup_ | _Email not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I am a social media creative based in Calgary, Canada, with over six years of experience creating social-first content across beauty, wellness, luxury, consumer goods, nonprofit, and lifestyle brands. I work across content creation, graphic design, video editing, copywriting, and creative strategy and adapt my creative approach to fit each brand’s distinct voice, audience, and platform.

Variety is genuinely how I work best. Over the past 6 years I have managed creative for multiple simultaneous client accounts across completely different industries
-a luxury Canadian body care brand
-a premium jewellery brand

  • a wellness pilates studio
    -a consumer goods brand expanding into the US market, a cultural innovation social enterprise
    -and a food and lifestyle brand.

Each required a completely different creative style, tone, and content approach. Shifting between them is something I do naturally and it has built an instinct for what works for different audiences on different platforms that I could not have developed any other way.

On the content creation side I produce platform-native short-form video in CapCut and HeyGen, direct UGC-style content, design graphics in Adobe Suite and Canva Pro, write copy natively across multiple brand voices, and direct product and lifestyle photography. On the strategy side I research trends before they peak, translate business objectives into creative concepts, and adapt content based on performance data. I do not just follow trends I understand why they work and apply that understanding to make them relevant for a specific brand rather than copying them blindly.

I am reliable, deadline-driven, and comfortable working independently with minimal direction. I deliver high-quality work on time and I am equally comfortable jumping into an existing creative direction or building something from scratch. I would love the opportunity to be part of the the role and contribute to the campaigns your team is building.

Thank you for your time and consideration.

Sincerely,

Maha Khurshid
Phone details not available. Sign in: https://www.twine.net/signup | Email not available. Sign in: https://www.twine.net/signup
Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Social Media Manager at High Street Pakistan
February 2, 2022 - July 2, 2024
Led a data-backed content strategy, boosting Instagram engagement by 40% and growing follower base to 150K+. Designed and launched trend-driven ad campaigns, increasing conversions by 20% through Facebook and Instagram Ads. Executed 67 influencer PR collaborations, significantly amplifying brand reach. Directed end-to-end creative campaigns across 40+ digital initiatives including product launches, seasonal promotions, and influencer activations. Monitored KPIs (engagement rate, conversion rate, cost per click) and adjusted tactics to optimize ROI.
Social Media Manager at Sophia's Secret (Canada)
August 1, 2024 - February 1, 2025
Created and executed comprehensive social media strategies, managed content calendars, and led multi-channel campaigns on Instagram and TikTok. Built a cohesive brand voice, collaborated with micro-influencers, and drove improved engagement and visibility across digital platforms.
Digital Marketing & Brand Manager at Grace Canada (Remote)
January 1, 2025 - February 1, 2025
Led digital marketing and brand management initiatives; grew organic Instagram engagement through product photography and seasonal campaigns; aligned brand voice across channels; improved campaign performance.
Graphic Designer at Grace Canada (Remote)
January 1, 2025 - February 1, 2025
Created and maintained cohesive visuals for campaigns; built brand identity and digital footprint; produced visuals for Instagram, TikTok, and website; enhanced engagement and visibility through design.
Brand Manager at The Pink Plate
October 1, 2018 - January 1, 2021
Launched and guided brand initiatives; crafted five impactful social media campaigns to support brand positioning and follower growth; managed content creation and storytelling across platforms.

Education

Bachelor's in Marketing at Institute of Business Management
January 11, 2030 - August 1, 2021
Bachelor's in Marketing at Institute of Business Management
August 1, 2021 - June 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet