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I’m Fatima-Ezzahra Aboutaib, a senior social media and influencer marketing professional with 7+ years of experience bridging brand storytelling and creator-led ecosystems. I build high-impact social and influencer strategies that drive engagement, performance, and measurable business growth. I’m experienced in leading cross-functional teams and agency partners in international environments, turning data into actionable insights and delivering scalable, revenue-generating campaigns.…I’m Fatima-Ezzahra Aboutaib, a senior social media and influencer marketing professional with 7+ years of experience bridging brand storytelling and creator-led ecosystems. I build high-impact social and influencer strategies that drive engagement, performance, and measurable business growth. I’m experienced in leading cross-functional teams and agency partners in international environments, turning data into actionable insights and delivering scalable, revenue-generating campaigns.

Fatima-Ezzahra Aboutaib

Social Media Manager, Influencer Marketing Manager, Content Creator, +1

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I’m Fatima-Ezzahra Aboutaib, a senior social media and influencer marketing professional with 7+ years of experience bridging brand storytelling and creator-led ecosystems. I build high-impact social and influencer strategies that drive engagement, performance, and measurable business growth. I’m experienced in leading cross-functional teams and agency partners in international environments, turning data into actionable insights and delivering scalable, revenue-generating campaigns.…I’m Fatima-Ezzahra Aboutaib, a senior social media and influencer marketing professional with 7+ years of experience bridging brand storytelling and creator-led ecosystems. I build high-impact social and influencer strategies that drive engagement, performance, and measurable business growth. I’m experienced in leading cross-functional teams and agency partners in international environments, turning data into actionable insights and delivering scalable, revenue-generating campaigns.

Available to hire

I’m Fatima-Ezzahra Aboutaib, a senior social media and influencer marketing professional with 7+ years of experience bridging brand storytelling and creator-led ecosystems. I build high-impact social and influencer strategies that drive engagement, performance, and measurable business growth.

I’m experienced in leading cross-functional teams and agency partners in international environments, turning data into actionable insights and delivering scalable, revenue-generating campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Advanced

Work Experience

Senior Social Media & Influence Manager at SFR - Altice Group

September 1, 2024 - Present

Own and drive the social media content roadmap for SFR’s brand ecosystem, leading internal teams and agency partners to execute impactful social strategies. Lead end-to-end social media management across Facebook, Instagram, X, YouTube, and TikTok, coordinating the full creative process from internal briefing to content production and publishing. Lead influencer marketing operations for the brand and partner brands (Samsung & Apple), ensuring alignment across brand channels and creator activations. Analyze social media performance and optimize content strategy in real time. Manage agency relationships, budgets, and timelines, ensuring quality, efficiency, and strategic alignment. Conduct ongoing social media monitoring, trend analysis, and benchmarking to identify opportunities and inform strategic decisions.

Social Content Manager / Consultant at AXA Group Operations

April 1, 2023 - July 1, 2024

Led cross-functional social media strategy, driving brand visibility and engagement across multiple teams. Built and rolled out performance dashboards to optimize content strategy and enable data-driven decision-making. Spearheaded internal capability building, delivering advanced training on platform algorithms, content trends, and best practices. Oversaw end-to-end content production for the brand’s social platforms (e.g., LinkedIn), leveraging corporate events as strategic content drivers.

Team Lead - Social media manager at Jellysmack

May 1, 2022 - April 1, 2023

Led a portfolio of 25+ international creators, defining content and platform strategies to maximize reach, engagement, and performance. Drove an average revenue increase of +60% through content optimization, trend analysis, and platform-specific strategies. Delivered performance insights and strategic recommendations to creators and stakeholders using KPI-driven reporting. Owned the P&L of the creator portfolio, balancing costs, staffing, and revenues to achieve quarterly business objectives. Built and managed a multidisciplinary content team, ensuring high-quality output and operational efficiency.

Digital content strategist - Beauty squad at Jellysmack

April 1, 2021 - April 1, 2022

Designed editorial calendars and content strategies aligned with platform algorithms and audience behavior. Coordinated video production and conducted A/B testing to maximiz e content retention and performance. Managed multi-platform publishing and analyzed cross-platform performance to refine content strategies.

Marketing Manager Assistant at SFR Altice Group

September 1, 2019 - April 1, 2021

Supported the launch of new IoT offers from conception to market rollout. Developed marketing and sales enablement materials to support product adoption. Coordinated partner networks and supported sales teams through training and communication initiatives.