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I’m a results-driven business consultant, marketer, and educator who helps startups and established businesses find practical paths to growth. I enjoy sharpening positioning, strengthening brands, and building solid foundations for long-term success. I bring hands-on experience across strategy, product development, and digital visibility to help clients reach measurable outcomes.…

Dr. Janet Atkinson

Marketing Strategist, Brand Strategist, Brand Designer

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I’m a results-driven business consultant, marketer, and educator who helps startups and established businesses find practical paths to growth. I enjoy sharpening positioning, strengthening brands, and building solid foundations for long-term success. I bring hands-on experience across strategy, product development, and digital visibility to help clients reach measurable outcomes.…

Available to hire

I’m a results-driven business consultant, marketer, and educator who helps startups and established businesses find practical paths to growth. I enjoy sharpening positioning, strengthening brands, and building solid foundations for long-term success. I bring hands-on experience across strategy, product development, and digital visibility to help clients reach measurable outcomes.

Language

English

Fluent

Work Experience

Independent Business Consultant at SBDC - Capital Region

August 1, 2022 - Present

Advise new and existing businesses on practical pathways to launch, stabilize, and grow. Help business owners clarify goals, identify challenges, and build action-oriented plans for success. Provide one-on-one consulting on business development, planning, and operational direction.

Owner / Business Consultant at Imanij Business Consulting

October 1, 2019 - Present

Consult with business owners to help scale and strengthen their businesses. Guide clients in creating new products and service offers to enhance revenue opportunities. Provide support related to business credit and personal credit improvement strategies. Deliver complete business strategy recommendations and practical suggestions for improvement. Serve as a trusted resource for entrepreneurs seeking direction, growth, and marketing insight.

Owner at Imanij Company

February 1, 2022 - Present

Provide video creation, social media management, graphic design, and website development services. Produce print materials and SEO support tailored to client business goals. Develop unique selling propositions and marketing positioning for clients. Operate as a full-service marketing support company for small businesses.

Owner at Imanij Marketing Company

July 1, 2014 - Present

Coordinate marketing, advertising, and promotional activities for client projects. Develop and implement marketing plans for new and existing products. Manage campaign productivity, budgets, pricing strategies, and media coordination. Create traditional and non-traditional marketing campaigns, including email and video marketing. Support graphic design development for internet and direct mail campaigns.

Owner at Global 21 Marketing Company

June 1, 2016 - January 1, 2018

Taught marketing techniques to business owners with emphasis on USP and target audience. Delivered video trainings, PDFs, and public meetings focused on marketing strategy and social media.

Adjunct Marketing Team Member at Ashworth University

October 1, 2015 - October 1, 2016

Interacted with students in discussions and across assignments in master's-level marketing courses. Provided instruction, feedback, and grading for discussions, activities, and final papers. Supported coursework in marketing, advertising, and international marketing.