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Hi, I’m Beatrice Cheung. I’m a marketing professional with hands-on experience in social media, brand communications and campaign analytics. I’ve supported multi-channel campaigns, crafted content across blogs, newsletters and press materials, and translated data into actionable insights that improve engagement and reach. I thrive in fast-paced agency environments and collaborative in-house teams, and I enjoy delivering end-to-end campaigns, visual assets, and performance reporting that help brands grow with clarity and creativity.…Hi, I’m Beatrice Cheung. I’m a marketing professional with hands-on experience in social media, brand communications and campaign analytics. I’ve supported multi-channel campaigns, crafted content across blogs, newsletters and press materials, and translated data into actionable insights that improve engagement and reach. I thrive in fast-paced agency environments and collaborative in-house teams, and I enjoy delivering end-to-end campaigns, visual assets, and performance reporting that help brands grow with clarity and creativity.

Beatrice Cheung

Social Media Manager, Marketer, Content Creator, +2

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Hi, I’m Beatrice Cheung. I’m a marketing professional with hands-on experience in social media, brand communications and campaign analytics. I’ve supported multi-channel campaigns, crafted content across blogs, newsletters and press materials, and translated data into actionable insights that improve engagement and reach. I thrive in fast-paced agency environments and collaborative in-house teams, and I enjoy delivering end-to-end campaigns, visual assets, and performance reporting that help brands grow with clarity and creativity.…Hi, I’m Beatrice Cheung. I’m a marketing professional with hands-on experience in social media, brand communications and campaign analytics. I’ve supported multi-channel campaigns, crafted content across blogs, newsletters and press materials, and translated data into actionable insights that improve engagement and reach. I thrive in fast-paced agency environments and collaborative in-house teams, and I enjoy delivering end-to-end campaigns, visual assets, and performance reporting that help brands grow with clarity and creativity.

Available to hire

Hi, I’m Beatrice Cheung. I’m a marketing professional with hands-on experience in social media, brand communications and campaign analytics. I’ve supported multi-channel campaigns, crafted content across blogs, newsletters and press materials, and translated data into actionable insights that improve engagement and reach.

I thrive in fast-paced agency environments and collaborative in-house teams, and I enjoy delivering end-to-end campaigns, visual assets, and performance reporting that help brands grow with clarity and creativity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Communications & Social Media Manager at Esaete Foundation

August 1, 2025 - February 1, 2026

Led multi-platform social strategy across Facebook, Instagram, LinkedIn and X, driving engagement growth through consistent brand messaging and targeted content. Developed and managed a structured content calendar (blogs, newsletters, press releases), created executive-ready briefs with headlines and actions, and produced digital marketing collateral (infographics, social tiles). Coordinated media outreach and prepared briefing packs for external engagements. Analyzed performance metrics and dashboards to inform strategy, boosting post visibility and engagement.

Brand Marketing Executive at Independent Handmade Art Brand

January 1, 2025 - June 1, 2025

Developed product narratives and a unified visual identity, ensuring consistent public-facing messaging across digital touchpoints. Conducted audience research to identify key segments and refine messaging, contributing to sales uplift. Executed campaigns blending product storytelling with user-generated content, and produced visual assets and short-form scripts to support rollout.

Arts Troupe Lead at Huaqiao University, School of Mechanical Engineering & Automation

September 1, 2022 - June 1, 2023

Managed the official WeChat Official Account: planned monthly content themes, drafted and published posts for events, recruitment, and performance announcements, and maintained consistent tone and visual style. Coordinated performances and external communications: liaised with university departments and external collaborators; managed schedules, run-of-show, and briefing notes to ensure smooth delivery.

Social Media Operations Intern at Sihai Media Co., Ltd.

May 1, 2021 - July 1, 2021

Analyzed livestream/video performance, identified drop-off points and engagement triggers, and optimized formats and scripts to improve interaction rates. Supported multi-platform campaigns with average view counts in the thousands, and contributed to follower growth. Conducted weekly competitor/narrative tracking and produced reports to refine content angles, improving comment activity and video completion rates.