Available to hire
Hi, I’m Alina Minyaylo, a creative marketer and content strategist. I’m currently studying Creative Business & Media Management at NHL Stenden University of Applied Sciences in Leeuwarden, Netherlands, with a focus on media, concept development, and audience insights. Right now, I am in my final year, and I am expected to graduate this July.
My work blends content creation, brand storytelling, and cross-channel marketing to help campuses and media brands connect with young audiences. I love collaborating with cross-functional teams to turn ideas into engaging experiences, from podcasts and documentaries to social media campaigns.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Ukrainian
Fluent
English
Advanced
German
Beginner
Dutch
Beginner
Work Experience
Research Intern at Mediahuis Noord
October 1, 2022 - January 31, 2023Researched podcast consumption habits and developed a concept to expand the listener base. Proposed adjustments to content format, positioning, and distribution to improve accessibility and audience growth.
Content Producer at SPOT Groningen – MENA is Here Festival
February 1, 2023 - June 30, 2023Produced multimedia coverage of the cultural festival, including interviews with artists and visitors. Created documentary-style content used to increase festival awareness and support future event promotion.
Marketing & Content Strategist at VICE Media
October 1, 2023 - January 31, 2024Designed a transmedia engagement concept aimed at increasing on-site interaction and returning users. Developed a multi-platform storytelling approach combining digital content and real-world experiences.
Content Strategist at Scenery – Human Playground (Netflix)
February 1, 2024 - May 31, 2024Developed social-first storytelling concepts to make the documentary series more relatable for younger audiences. Proposed content formats designed to increase engagement and extend the series’ reach across digital platforms.
Marketing & Brand Strategist at Fer Koffie
September 1, 2024 - December 31, 2024Built a marketing and brand communication strategy for a newly opened café, focusing on attracting students and young professionals. Developed visual identity, social media content, and positioning within the local market.
Head of Marketing & Communication at C2DAY (formerly Stray Kids Project)
February 1, 2023 - September 30, 2023Led marketing and communication for a student-driven media platform focused on social and cultural topics affecting young audiences.
Event Coordination Team Member at SSW Creative Business, NHL Stenden University
April 1, 2025 - September 30, 2025Supported the organisation of the university’s Study Start Week, a large-scale orientation program for new students.
Editor & Content Creator at CB Magazine, NHL Stenden University
February 1, 2024 - July 31, 2024Produced editorial content for a student-focused magazine covering topics relevant to media and creative business students.
Social Media & Content Specialist at Sneakerjagers | Reflawn
September 1, 2025 - PresentManage and develop content across multiple digital platforms, focusing on the intersection of footwear culture, sustainability, and community trends. Create social-first content and editorial articles while contributing to brand storytelling and audience engagement strategies.
Content Strategy & Concept Developer at VICE Media
October 1, 2023 - January 1, 2024Designed a transmedia engagement concept aimed at increasing on-site interaction and returning users. Developed a multi-platform storytelling approach combining digital content and real-world experiences.
Content Strategy & Social Media Lead at Scenery – Human Playground (Netflix)
February 1, 2024 - May 1, 2024Developed social-first storytelling concepts to make the documentary series more relatable for younger audiences. Proposed content formats designed to increase engagement and extend the series’ reach across digital platforms.
Marketing & Brand Communication Strategist at Fer Koffie
September 1, 2024 - December 1, 2024Built a marketing and brand communication strategy for a newly opened café, focusing on attracting students and young professionals. Developed visual identity, social media content, and positioning within the local market.
Editor & Content Creator at CB Magazine | NHL Stenden University
February 1, 2024 - July 1, 2024Produced editorial content for a student-focused magazine covering topics relevant to media and creative business students.
Research & Strategy Intern at Mediahuis Noord
October 1, 2022 - January 1, 2023Researched podcast consumption habits and developed a concept to expand the listener base.
Event Coordination & Study Start Week Support at SSW Creative Business | NHL Stenden University
April 1, 2025 - September 1, 2025Supported the organisation of the university’s Study Start Week, a large-scale orientation program for new students.
Education
Secondary Education Diploma at Lyceum №38, Kyiv, Ukraine
January 1, 2014 - January 1, 2022Bachelor’s in Creative Business & Media Management at NHL Stenden University of Applied Sciences
September 1, 2022 - July 1, 2026Exchange Program – Sociology & Media Communication at Università Cattolica del Sacro Cuore
January 1, 2025 - July 1, 2025Secondary Education Diploma at Lyceum №38, Kyiv, Ukraine
January 1, 2014 - January 1, 2022Bachelor’s in Creative Business & Media Management at NHL Stenden University of Applied Sciences, Leeuwarden, Netherlands
September 1, 2022 - July 1, 2026Exchange Program – Sociology & Media Communication at Università Cattolica del Sacro Cuore, Milan, Italy
January 1, 2025 - July 1, 2025Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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