Available to hire
I build brands because I’ve built my own.
Most marketers see a campaign; I see a business ecosystem. My perspective is shaped by my journey as an MBA grad and the founder of a digital household goods brand. I’ve lived the “2:00 AM SEO fixes” and the “how do we scale this?” conversations. This means when I work on your project, I’m looking at the big picture—from search console data to the way your brand’s style projects authority. I don’t just want your ads to look good; I want your business to grow. If you’re looking for a partner who treats your ROI like their own, let’s talk.
Skills
Experience Level
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Language
English
Fluent
Work Experience
Digital Marketing Strategist at PSN
May 1, 2019 - December 1, 2023Led data-driven, funnel-based campaigns across Meta Ads, Google Ads, GA4, and SEO; built A/B tests and conversion tracking; created dashboards and reports to monitor performance; drove growth through optimized acquisition channels and content/se marketing strategies.
Marketing Coordinator at NAHS
January 1, 2023 - December 1, 2023Directed design and production of 40–60-page community magazines and event campaigns; developed digital assets and coordinated cross-functional teams for large-scale cultural events; maintained brand consistency across print and digital channels.
Office Manager & Marketing at Allius Services
September 1, 2024 - February 1, 2026Tripled client inquiries via a $50k Meta Ads campaign integrated with a custom lead capture funnel; built GA4 + Looker Studio dashboards to track impressions, active users, queries, traffic sources, and conversions; supported monthly reporting and cross-functional initiatives.
Marketing Coordinator at NHS
January 1, 2023 - December 1, 2023Led the design and production of 40–60-page community magazines and event campaigns.
Marketing Specialist at Allius Services
September 1, 2024 - December 1, 2025Tripled client inquiries through a Meta Ads campaign integrated with a custom lead capture funnel; built GA4 + Looker Studio dashboards tracking impressions, active users, queries, traffic sources, and conversions; designed and deployed a consult-booking funnel improving lead conversion by 40%; shifted ad spend to Meta after campaign analysis; refined pricing, positioning, and audience targeting; created social media assets and sample campaigns for Instagram and Facebook to support brand visibility.
Education
MBA, Business Administration at Vancouver Island University (VIU)
January 11, 2030 - March 8, 2026Qualifications
Google Analytics Certification
January 11, 2030 - March 8, 2026GA4 Certification
January 11, 2030 - March 8, 2026Google Analytics 4 Certification
January 11, 2030 - April 22, 2026Google Tag Manager Certification
January 11, 2030 - April 22, 2026Google Ads Certification
January 11, 2030 - April 22, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Other
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