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I'm a commercially driven business operator with 10+ years’ experience across digital platforms, subscription businesses, SaaS products and high-growth service companies. I lead cross-functional teams, build operational systems, and drive revenue performance through data-led decision making. I'm founder of multiple ventures across health & fitness, SaaS and digital services, with a strong focus on subscription models, customer acquisition systems and scalable business infrastructure.…I'm a commercially driven business operator with 10+ years’ experience across digital platforms, subscription businesses, SaaS products and high-growth service companies. I lead cross-functional teams, build operational systems, and drive revenue performance through data-led decision making. I'm founder of multiple ventures across health & fitness, SaaS and digital services, with a strong focus on subscription models, customer acquisition systems and scalable business infrastructure.

Jayden Santo

Product Designer, Brand Designer, Web Developer, +4

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I'm a commercially driven business operator with 10+ years’ experience across digital platforms, subscription businesses, SaaS products and high-growth service companies. I lead cross-functional teams, build operational systems, and drive revenue performance through data-led decision making. I'm founder of multiple ventures across health & fitness, SaaS and digital services, with a strong focus on subscription models, customer acquisition systems and scalable business infrastructure.…I'm a commercially driven business operator with 10+ years’ experience across digital platforms, subscription businesses, SaaS products and high-growth service companies. I lead cross-functional teams, build operational systems, and drive revenue performance through data-led decision making. I'm founder of multiple ventures across health & fitness, SaaS and digital services, with a strong focus on subscription models, customer acquisition systems and scalable business infrastructure.

Available to hire

I’m a commercially driven business operator with 10+ years’ experience across digital platforms, subscription businesses, SaaS products and high-growth service companies. I lead cross-functional teams, build operational systems, and drive revenue performance through data-led decision making.

I’m founder of multiple ventures across health & fitness, SaaS and digital services, with a strong focus on subscription models, customer acquisition systems and scalable business infrastructure.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Operator at Fuelled Club (Health & Fitness Service)

January 1, 2025 - Present

Co-founded and built a dietitian-led digital health and fitness platform operating via a mobile app subscription model. Led business strategy, sales, product development, and operational systems to support recurring revenue growth.

Founder & Growth Strategist at myFindr (PropTech SaaS Startup)

January 1, 2025 - Present

Built and scaled a PropTech SaaS platform using AI-driven systems to source and distribute qualified development opportunities for property and design professionals across Australia. Led growth, product development, and partnerships; proof of concept completed; entering investment/development stage.

BDM & Sales at Desire Media / Studios (Creative Agency)

January 1, 2025 - Present

Contract/project-led sales and BDM to drive revenue growth. Secured high-value partnerships, increased BDM monthly revenue sixfold, and built a $250k+ warm pipeline for the quarter in under 2 months. Improved sales operations and shortened lead cycles.

Founder & Director at Fuurm Studio (Interior Design & Branding)

January 1, 2023 - January 1, 2025

Founded and led a design studio servicing developers and builders across SEQ. Secured projects across high-end residential, multi-residential, commercial and over-50s estates. Built operational systems, managed client pipelines, and delivered end-to-end design outcomes while establishing strong industry relationships. Achieved six-figure profitability in year one and exited the business.

BDM & Account Manager at Digi Agency (Paid Advertising Agency)

January 1, 2022 - January 1, 2024

Scaled a founder-led marketing agency from 20+ to 100+ clients nationwide. Developed performance frameworks, KPIs and processes to improve campaign delivery and client outcomes; delivered regular coaching and strengthened retention across high-value accounts.

Digital Specialist / Web Development at Periscope Digital (Ecommerce Agency)

January 1, 2021 - January 1, 2022

Built, maintained and optimised high-traffic Shopify Plus and WordPress sites for national brands. Implemented paid advertising and SEO improvements; enhanced conversion flows and contributed to campaigns that supported a $1m+ product launch in a single day.

Marketing Executive / Web Development at Grace Cosmetics (Beauty Industry)

January 1, 2021 - January 1, 2021

Managed four global eCommerce sites, optimising product rollouts and campaign performance. Improved marketing operations using Salesforce and ERP systems, reducing downtime and costs with cutting-edge technology.

HVAC Comms & NATA Compliance Consultant at Startup Venture

January 1, 2019 - January 1, 2021

Consulted for medical and pharmaceutical facilities to secure NATA compliance; supported SOP development, compliance and government contract acquisition; collaborated with medical manufacturers on testing method validation; helped establish a new NATA-accredited calibration division.

Founder & Operator at Fuelled Club

January 1, 2025 - Present

Co-founded and built a dietitian-led digital health and fitness platform operating through a mobile app subscription model. Responsible for business strategy, sales, product development and operational systems supporting recurring revenue growth.

Founder & Growth Strategist at myFindr

January 1, 2025 - Present

Building and scaling a PropTech SaaS platform supporting property and design professionals across Australia. The platform utilises AI-driven systems to source and distribute qualified development opportunities, helping clients maintain consistent project pipelines. Proof of concept has been established and the business is now entering the investment and development stage.

BDM & Sales at Desire Media / Studios

January 1, 2025 - Present

Contract/ Project Led sales and BDM functions for an established creative studio, driving rapid revenue growth and strengthening client acquisition processes. Secured high value partnerships, increased BDM monthly revenue 6×, and built a $250k+ warm pipeline for the quarter under 2 months. In doing so, it improved sales operations, shortened lead cycles, and enhanced prospect visibility.

Founder & Director at Fuurm Studio

January 1, 2023 - January 1, 2025

Founded and led a design studio servicing developers and builders across SEQ. Secured projects spanning high-end residential, multi-residential, commercial and over-50s estates. Built operational systems, managed client pipelines, and delivered end-to-end design outcomes while establishing strong industry relationships. Achieved six-figure profitability in year one before successfully exiting the business.

BDM & Account Manager at Digi Agency

January 1, 2022 - January 1, 2024

Scaled a founder-led marketing agency from 20+ to 100+ clients nationwide. Developed performance frameworks, KPIs, and strategic processes to improve campaign delivery and client outcomes. Delivered weekly/fortnightly coaching and strengthened retention across high-value accounts. Contributed to several facilities becoming top-performing clubs nationally.

Digital Specialist / Web Development at Periscope Digital

January 1, 2021 - January 1, 2022

Built, maintained, and optimised high-traffic Shopify Plus and WordPress websites for national brands. Implemented paid advertising and SEO improvements, enhanced conversion flows, and contributed to campaign rollouts across multiple platforms that lead to a new product launch receiving $1m+ in one day.

Marketing Executive / Web Development at Grace Cosmetics

January 1, 2021 - January 1, 2021

Managed four global eCommerce sites, optimising product rollouts, campaign performance, and internal processes. Improved marketing operations using Salesforce and internal ERP systems, while reducing downtime and operation costs through the use of latest technology.