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Hi, I’m Elisa Valdés, a Brand and Strategy Designer based in Santiago, Chile. I specialize in leading branding, marketing, and brand positioning strategies, blending creativity with strategic analysis to build meaningful connections between brands and their audiences. In my work, I guide multidisciplinary teams through identity design, visual strategy, and digital campaigns—ensuring brand consistency across online and offline touchpoints. I currently serve as Ecommerce Creative Lead for Coca-Cola Company Mexico and collaborate with a branding studio to develop consumer-centric solutions that drive growth and wellness.…Hi, I’m Elisa Valdés, a Brand and Strategy Designer based in Santiago, Chile. I specialize in leading branding, marketing, and brand positioning strategies, blending creativity with strategic analysis to build meaningful connections between brands and their audiences. In my work, I guide multidisciplinary teams through identity design, visual strategy, and digital campaigns—ensuring brand consistency across online and offline touchpoints. I currently serve as Ecommerce Creative Lead for Coca-Cola Company Mexico and collaborate with a branding studio to develop consumer-centric solutions that drive growth and wellness.

Elisa Valdés

Brand Designer, Designer, Brand Strategist, +2

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Hi, I’m Elisa Valdés, a Brand and Strategy Designer based in Santiago, Chile. I specialize in leading branding, marketing, and brand positioning strategies, blending creativity with strategic analysis to build meaningful connections between brands and their audiences. In my work, I guide multidisciplinary teams through identity design, visual strategy, and digital campaigns—ensuring brand consistency across online and offline touchpoints. I currently serve as Ecommerce Creative Lead for Coca-Cola Company Mexico and collaborate with a branding studio to develop consumer-centric solutions that drive growth and wellness.…Hi, I’m Elisa Valdés, a Brand and Strategy Designer based in Santiago, Chile. I specialize in leading branding, marketing, and brand positioning strategies, blending creativity with strategic analysis to build meaningful connections between brands and their audiences. In my work, I guide multidisciplinary teams through identity design, visual strategy, and digital campaigns—ensuring brand consistency across online and offline touchpoints. I currently serve as Ecommerce Creative Lead for Coca-Cola Company Mexico and collaborate with a branding studio to develop consumer-centric solutions that drive growth and wellness.

Available to hire

Hi, I’m Elisa Valdés, a Brand and Strategy Designer based in Santiago, Chile. I specialize in leading branding, marketing, and brand positioning strategies, blending creativity with strategic analysis to build meaningful connections between brands and their audiences.

In my work, I guide multidisciplinary teams through identity design, visual strategy, and digital campaigns—ensuring brand consistency across online and offline touchpoints. I currently serve as Ecommerce Creative Lead for Coca-Cola Company Mexico and collaborate with a branding studio to develop consumer-centric solutions that drive growth and wellness.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Work Experience

Brand Manager at BlancaEstudio

January 1, 2022 - January 1, 2025

Lead branding and strategy development for client portfolios; identity design and visual strategy for e-commerce campaigns; ensure brand consistency across digital and offline touchpoints; develop marketing and brand positioning strategies.

Volunteer at Fundación Clínica Familia

January 1, 2022 - January 1, 2022

Volunteer support; marketing and design assistance.

Marketing and Design Lead at Fundación Misión Central

January 1, 2021 - January 1, 2021

Led branding, marketing and design initiatives for the foundation.

Brand Assistant at MUTH Boutique

January 1, 2021 - January 1, 2021

Product Designer & Business Development (2021); created design solutions with social impact.

Volunteer at Fundación Complementa (Síndrome de Down)

January 1, 2021 - January 1, 2021

Volunteer Work; contributed to inclusive design and outreach.