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Hi, I’m Iman Patria Yudha, a results-driven digital marketing specialist with 7+ years of experience managing end-to-end campaigns across Meta Ads, Google Ads, and TikTok Ads for 100+ clients in FMCG, Automotive, Finance, and Real Estate. I’ve built a track record of boosting ROAS, reducing CPL, and improving attribution through pixel tracking and rigorous testing. I’m passionate about data-driven decision making, cross-platform growth, and mentoring teams to deliver measurable ROI. I hold an MBA from ITB and a Bachelors in International Relations, and I’m fluent in Indonesian and proficient in English. I thrive in fast-paced environments across Southeast Asia, enjoy translating analytics into actionable strategies, and love sharing insights with regional stakeholders to drive scalable growth.…Hi, I’m Iman Patria Yudha, a results-driven digital marketing specialist with 7+ years of experience managing end-to-end campaigns across Meta Ads, Google Ads, and TikTok Ads for 100+ clients in FMCG, Automotive, Finance, and Real Estate. I’ve built a track record of boosting ROAS, reducing CPL, and improving attribution through pixel tracking and rigorous testing. I’m passionate about data-driven decision making, cross-platform growth, and mentoring teams to deliver measurable ROI. I hold an MBA from ITB and a Bachelors in International Relations, and I’m fluent in Indonesian and proficient in English. I thrive in fast-paced environments across Southeast Asia, enjoy translating analytics into actionable strategies, and love sharing insights with regional stakeholders to drive scalable growth.

Iman Patria Yudha

Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Iman Patria Yudha, a results-driven digital marketing specialist with 7+ years of experience managing end-to-end campaigns across Meta Ads, Google Ads, and TikTok Ads for 100+ clients in FMCG, Automotive, Finance, and Real Estate. I’ve built a track record of boosting ROAS, reducing CPL, and improving attribution through pixel tracking and rigorous testing. I’m passionate about data-driven decision making, cross-platform growth, and mentoring teams to deliver measurable ROI. I hold an MBA from ITB and a Bachelors in International Relations, and I’m fluent in Indonesian and proficient in English. I thrive in fast-paced environments across Southeast Asia, enjoy translating analytics into actionable strategies, and love sharing insights with regional stakeholders to drive scalable growth.…Hi, I’m Iman Patria Yudha, a results-driven digital marketing specialist with 7+ years of experience managing end-to-end campaigns across Meta Ads, Google Ads, and TikTok Ads for 100+ clients in FMCG, Automotive, Finance, and Real Estate. I’ve built a track record of boosting ROAS, reducing CPL, and improving attribution through pixel tracking and rigorous testing. I’m passionate about data-driven decision making, cross-platform growth, and mentoring teams to deliver measurable ROI. I hold an MBA from ITB and a Bachelors in International Relations, and I’m fluent in Indonesian and proficient in English. I thrive in fast-paced environments across Southeast Asia, enjoy translating analytics into actionable strategies, and love sharing insights with regional stakeholders to drive scalable growth.

Available to hire

Hi, I’m Iman Patria Yudha, a results-driven digital marketing specialist with 7+ years of experience managing end-to-end campaigns across Meta Ads, Google Ads, and TikTok Ads for 100+ clients in FMCG, Automotive, Finance, and Real Estate. I’ve built a track record of boosting ROAS, reducing CPL, and improving attribution through pixel tracking and rigorous testing. I’m passionate about data-driven decision making, cross-platform growth, and mentoring teams to deliver measurable ROI.

I hold an MBA from ITB and a Bachelors in International Relations, and I’m fluent in Indonesian and proficient in English. I thrive in fast-paced environments across Southeast Asia, enjoy translating analytics into actionable strategies, and love sharing insights with regional stakeholders to drive scalable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Digital Marketing Specialist at WPP (Formerly GroupM) - Jakarta

October 1, 2018 - March 1, 2024

Managed end-to-end performance marketing campaigns across Meta Ads, Google Ads and TikTok Ads for 100+ clients in FMCG, Automotive and Oil & Gas, with budgets from IDR 500K to IDR 2 Billion, achieving ROAS between 110% and 300%. Implemented A/B testing and Campaign Budget Optimization (CBO) with strategic retargeting to improve conversion rates by 32%, while reducing CPL by 27% and CPA by 34% and increasing CTR by 41%. Deployed pixel tracking solutions for 75+ clients, improving attribution accuracy by 43%, and delivered weekly performance reports with ROI metrics to stakeholders across Southeast Asia regional teams.

Digital Marketing Specialist (Ads Manager) at Astra Daihatsu Batam

March 1, 2024 - November 1, 2024

Led Meta Ads and Google Ads campaigns with IDR 2 million budget generating 57 qualified leads and 2 vehicle sales worth IDR 300 million revenue with 150.83% ROAS. Created structured content pillar strategy (38% entertainment, 52% informative, 10% promotional) driving 1.4 million views and increasing Instagram reach by 67,968% with 4.3% engagement rate. Optimized ads using CBO and A/B testing to refine audience targeting and maximize conversions; conducted market research via Google Trends and Google Analytics to identify buyer personas.

Digital Marketing Specialist (Project Manager) at Purwadhika Batam

March 1, 2024 - November 1, 2024

Led data-driven digital marketing campaigns for multiple clients managing budgets from IDR 500K to IDR 2 million and increasing conversion rates by 94% through effective campaign execution across Meta and TikTok. Achieved 6.91% engagement rate with 58 sales and 6.21 ROAS for Faedah Shop and 2.51% engagement rate with 627K reach and 7.85 ROAS for Paddi Hills. Coordinated micro-influencer campaigns and optimized ad performance across Google, Meta and TikTok platforms through data-driven decision making, boosting average client engagement by 40%.

Growth Lead at YukYuk ID

January 1, 2025 - January 1, 2026

Spearheaded user acquisition strategy for an AI-powered social video platform driving 100+ waitlist signups and onboarding 50+ content creators through targeted digital outreach campaigns. Developed cross-platform growth marketing initiatives across Twitter (X) and community channels building brand awareness and increasing early adopter engagement. Analyzed user behavior data and conversion funnels to optimize onboarding flows and monetization (IDR 50K to 200K tiers) resulting in improved retention metrics.

Freelance Digital Marketing Specialist at Upwork

July 1, 2024 - December 1, 2024

Managed and optimized digital marketing campaigns across Google Ads, Meta and TikTok for multiple clients increasing ROI by 25% through strategic audience targeting and budget allocation. Produced 3 professional videos enhancing audience engagement by 30% and conducted data management with 98%+ accuracy supporting campaign tracking and reporting.

Founder and Content Strategist at Cryptonian

October 1, 2020 - Present

Created cross-platform content strategy increasing audience reach by 215% in 12 months with top content achieving 4.2 million views and TikTok content reaching 19.4K views with 11.8% CTR. Hosted a crypto podcast featuring 100+ industry guests amplifying reach to 50,000+ listeners with 31.6K impressions and 4.9% CTR across distribution platforms.

Community Manager at Bitcoin Indonesia

September 1, 2022 - Present

Executed 15+ targeted outreach campaigns increasing community awareness by 40% and engaging 10,000+ participants across multiple regions. Developed onboarding programs for business partners leading to 25% merchant growth and contributing to $2 million in annual transaction volume.