Abhinav SHARMA

Developed and executed multi-channel campaigns across Meta, Google and TikTok for 5 global markets (UK, US, FR, ES, JP), managing €200k+ monthly budgets for brand awareness and performance. Monitored campaign performance and prepared detailed weekly reports analysing key metrics, conducted A/B tests and implemented continuous optimizations. Coordinated with UGC creators for TikTok campaigns—briefing creators, reviewing content and feeding performance insights back into creative direction to improve conversions and reduce fatigue.

Founded a paid advertising agency, managing campaigns across Meta, LinkedIn, and Google Ads. Led end-to-end client lifecycle (prospecting, onboarding, campaign management, reporting) and allocated budgets to achieve performance goals. Built agency from €0 to €3,000 in 6 months via cold outreach and consultative sales. Collaborated with freelance designers to produce high-performing creative assets; created and tested multiple ad copy variations.

Founded a paid advertising agency, managing campaigns across Meta, LinkedIn and Google Ads. Oversaw multiple simultaneous paid social campaigns across Facebook, Instagram and LinkedIn platforms. Built agency from $0 to $3,000 in 6 months with zero capital through outbound outreach, consultative sales, and managing the full client lifecycle (prospecting, closing, account management). Created and tested multiple ad copy variations and visual concepts, collaborating with freelance designers to develop high-performing assets for paid social campaigns.