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I'm a Marketing & Communications professional based in Ottawa, Canada, with 7+ years of experience driving brand strategy, product launches, and integrated marketing campaigns across EdTech, financial services, and B2B tech. I enjoy turning complex ideas into engaging narratives that resonate with audiences and move business metrics. I thrive on building structured go-to-market plans, aligning messaging across websites, PR, email, and social assets, and collaborating with design, engineering, and sales teams to deliver measurable growth.…I'm a Marketing & Communications professional based in Ottawa, Canada, with 7+ years of experience driving brand strategy, product launches, and integrated marketing campaigns across EdTech, financial services, and B2B tech. I enjoy turning complex ideas into engaging narratives that resonate with audiences and move business metrics. I thrive on building structured go-to-market plans, aligning messaging across websites, PR, email, and social assets, and collaborating with design, engineering, and sales teams to deliver measurable growth.

Kopal Sharma

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm a Marketing & Communications professional based in Ottawa, Canada, with 7+ years of experience driving brand strategy, product launches, and integrated marketing campaigns across EdTech, financial services, and B2B tech. I enjoy turning complex ideas into engaging narratives that resonate with audiences and move business metrics. I thrive on building structured go-to-market plans, aligning messaging across websites, PR, email, and social assets, and collaborating with design, engineering, and sales teams to deliver measurable growth.…I'm a Marketing & Communications professional based in Ottawa, Canada, with 7+ years of experience driving brand strategy, product launches, and integrated marketing campaigns across EdTech, financial services, and B2B tech. I enjoy turning complex ideas into engaging narratives that resonate with audiences and move business metrics. I thrive on building structured go-to-market plans, aligning messaging across websites, PR, email, and social assets, and collaborating with design, engineering, and sales teams to deliver measurable growth.

Available to hire

I’m a Marketing & Communications professional based in Ottawa, Canada, with 7+ years of experience driving brand strategy, product launches, and integrated marketing campaigns across EdTech, financial services, and B2B tech. I enjoy turning complex ideas into engaging narratives that resonate with audiences and move business metrics.

I thrive on building structured go-to-market plans, aligning messaging across websites, PR, email, and social assets, and collaborating with design, engineering, and sales teams to deliver measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

HR Recruiter (Volunteer) at Landseed (Non-profit) / Canadian Housing & Community Development

July 1, 2025 - Present

Designed and implemented a structured end-to-end recruitment and onboarding workflow in ClickUp; onboarded 10+ volunteers through full-cycle hiring; built a centralized HR documentation and process repository to improve visibility and operational clarity.

Senior Brand Marketing Analyst at Imarticus Learning

August 1, 2023 - December 1, 2024

Led brand positioning and integrated launch execution for executive education programs, aligning messaging across landing pages, PR, email, video, BTL and sales assets to ensure cohesive go-to-market delivery. Prepared and presented monthly brand performance review decks for leaders, tracked share of voice, competitor activity, YouTube growth, paid spends, and campaign outputs to inform optimization decisions. Drove PR and content activation, increasing share of voice from 4% to 43% in 90 days, securing 5+ industry awards under budget, and delivering 400+ video assets that scaled YouTube subscribers from 15K to 90K+ (500% growth) and contributing to a 13% increase in organic website traffic.

Brand & Campaign Strategy Lead at Tailwind

September 1, 2022 - August 1, 2023

Led brand positioning and go-to-market strategy for B2B tech clients, defining ICPs, conducting competitive benchmarking, refining value propositions, and building structured monthly content roadmaps. Managed integrated campaign execution across 4-5 clients, coordinating designers, developers, and writers to deliver website launches, executive thought leadership programs, and event activation assets while optimizing approval workflows and cadences. Built structured executive thought leadership programs for 30+ founders, delivering average 15% follower growth and 13% engagement increase within 90 days.

Marketing Strategy Manager at Italyx Ventures

September 1, 2021 - September 1, 2022

Led marketing and growth execution in a founder-led startup, refining website messaging, sales collateral, and application journey communications while supporting alumni marketplace platform testing to strengthen value articulation and brand clarity. Implemented HubSpot CRM, replacing manual processes, designing lead pipelines, lifecycle stages, and follow-up automation, improving onboarding efficiency by 40%, eliminating lead leakage, and introducing structured visibility across student intake and sales process.

Acquisition Manager at Kotak Securities Ltd.

April 1, 2019 - May 1, 2020

Generated CAD $4.07M in 6 months by acquiring and managing HNI, SME, and corporate portfolios, driving structured client onboarding and conversion across AIF, PMS, IREF, and Mutual Funds.

Investment Advisor at Motilal Oswal Financial Services Ltd.

November 1, 2017 - April 1, 2019

Managed 270+ client portfolios totaling CAD $24M+ AUM, driving CAD $2.55M in net top-ups through disciplined advisory, onboarding coordination and retention strategy.