Gabriela Prado Luz Marques

Lead external communications, PR strategy, and corporate positioning; establish the company as a reference in AI-powered sales and conversational commerce; develop global-aligned messaging, press releases, Q&As, media kits, and spokespersons; manage PR agencies and secure Tier-1 coverage; build relationships with tech, business, fintech, and innovation journalists; coordinate CEO thought-leadership and interviews; support high-stakes launches including AI product suite and risk/narrative framing; align communications, PR, and business goals across major events and proprietary programs.

Developed and executed the brand and communications strategy for Bettha; led PR, content, and social media initiatives to position Bettha as a leading HR tech brand for Gen Z and early-career talent; created storytelling and campaigns that strengthened employer branding; supported product launches and coordinated messaging with Product and Sales; led press outreach and strategic partnerships, driving media features in key outlets.

Developed and executed Kamino’s brand and media strategy from the ground up, positioning the company as fintech for startups providing financial infrastructure in Latin America; created messaging framework and spokespeople; managed press outreach and narratives focused on venture funding, SaaS acquisition, and market expansion, securing coverage in major outlets; built media narratives linking fintech innovation to the startup ecosystem.