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Hi, I’m Gabriela Prado Luz Marques, a communications and PR strategist with 12+ years of experience driving corporate reputation, PR, and corporate positioning for startups, scale-ups, and tech companies navigating growth and transformation. I’ve led rebranding programs, M&A communications, and the launch of global content programs that built visibility and accelerated business goals. I thrive at the intersection of branding, PR, and executive positioning, aligning creative storytelling with strategic priorities to strengthen reputations and drive impact. I’ve led global teams and managed PR agencies, coordinating high-stakes interviews, thought-leadership initiatives, and KOL/customer story programs with major brands. I excel in rapid, high-impact communications strategies for industry events and product launches, and I enjoy turning complex topics into clear, compelling narratives that resonate with diverse audiences and leadership teams.…Hi, I’m Gabriela Prado Luz Marques, a communications and PR strategist with 12+ years of experience driving corporate reputation, PR, and corporate positioning for startups, scale-ups, and tech companies navigating growth and transformation. I’ve led rebranding programs, M&A communications, and the launch of global content programs that built visibility and accelerated business goals. I thrive at the intersection of branding, PR, and executive positioning, aligning creative storytelling with strategic priorities to strengthen reputations and drive impact. I’ve led global teams and managed PR agencies, coordinating high-stakes interviews, thought-leadership initiatives, and KOL/customer story programs with major brands. I excel in rapid, high-impact communications strategies for industry events and product launches, and I enjoy turning complex topics into clear, compelling narratives that resonate with diverse audiences and leadership teams.

Gabriela Prado Luz Marques

Brand Strategist, Marketing Strategist, Content Creator, +2

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Hi, I’m Gabriela Prado Luz Marques, a communications and PR strategist with 12+ years of experience driving corporate reputation, PR, and corporate positioning for startups, scale-ups, and tech companies navigating growth and transformation. I’ve led rebranding programs, M&A communications, and the launch of global content programs that built visibility and accelerated business goals. I thrive at the intersection of branding, PR, and executive positioning, aligning creative storytelling with strategic priorities to strengthen reputations and drive impact. I’ve led global teams and managed PR agencies, coordinating high-stakes interviews, thought-leadership initiatives, and KOL/customer story programs with major brands. I excel in rapid, high-impact communications strategies for industry events and product launches, and I enjoy turning complex topics into clear, compelling narratives that resonate with diverse audiences and leadership teams.…Hi, I’m Gabriela Prado Luz Marques, a communications and PR strategist with 12+ years of experience driving corporate reputation, PR, and corporate positioning for startups, scale-ups, and tech companies navigating growth and transformation. I’ve led rebranding programs, M&A communications, and the launch of global content programs that built visibility and accelerated business goals. I thrive at the intersection of branding, PR, and executive positioning, aligning creative storytelling with strategic priorities to strengthen reputations and drive impact. I’ve led global teams and managed PR agencies, coordinating high-stakes interviews, thought-leadership initiatives, and KOL/customer story programs with major brands. I excel in rapid, high-impact communications strategies for industry events and product launches, and I enjoy turning complex topics into clear, compelling narratives that resonate with diverse audiences and leadership teams.

Available to hire

Hi, I’m Gabriela Prado Luz Marques, a communications and PR strategist with 12+ years of experience driving corporate reputation, PR, and corporate positioning for startups, scale-ups, and tech companies navigating growth and transformation. I’ve led rebranding programs, M&A communications, and the launch of global content programs that built visibility and accelerated business goals. I thrive at the intersection of branding, PR, and executive positioning, aligning creative storytelling with strategic priorities to strengthen reputations and drive impact.

I’ve led global teams and managed PR agencies, coordinating high-stakes interviews, thought-leadership initiatives, and KOL/customer story programs with major brands. I excel in rapid, high-impact communications strategies for industry events and product launches, and I enjoy turning complex topics into clear, compelling narratives that resonate with diverse audiences and leadership teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Communications Lead at OmniChat

April 1, 2025 - Present

Lead external communications, PR strategy, and corporate positioning; establish the company as a reference in AI-powered sales and conversational commerce; develop global-aligned messaging, press releases, Q&As, media kits, and spokespersons; manage PR agencies and secure Tier-1 coverage; build relationships with tech, business, fintech, and innovation journalists; coordinate CEO thought-leadership and interviews; support high-stakes launches including AI product suite and risk/narrative framing; align communications, PR, and business goals across major events and proprietary programs.

Communications & Marketing Lead at Bettha

June 1, 2023 - December 1, 2024

Developed and executed the brand and communications strategy for Bettha; led PR, content, and social media initiatives to position Bettha as a leading HR tech brand for Gen Z and early-career talent; created storytelling and campaigns that strengthened employer branding; supported product launches and coordinated messaging with Product and Sales; led press outreach and strategic partnerships, driving media features in key outlets.

Communications & Marketing Consultant at Kamino

April 1, 2023 - August 1, 2023

Developed and executed Kamino’s brand and media strategy from the ground up, positioning the company as fintech for startups providing financial infrastructure in Latin America; created messaging framework and spokespeople; managed press outreach and narratives focused on venture funding, SaaS acquisition, and market expansion, securing coverage in major outlets; built media narratives linking fintech innovation to the startup ecosystem.

Senior Communications Specialist at Quicko | MaaS Global

February 1, 2021 - October 1, 2022

Managed corporate communications, press relations, and brand positioning across Brazil and Finland; coordinated spokespeople on visibility during the acquisition process; developed messaging for technology integrations, mobility data, and innovation; built media relations in the tech and business ecosystem.

Senior Communications & PR Analyst at PinePR

January 1, 2020 - February 1, 2021

PR agency work for startups and innovation; developed media relations and storytelling for early-stage tech companies, securing tier-one placements and handling crisis management when needed; led content strategies for launches, fundraising, and reputation management; managed global accounts and pitched stories across tech, business, and lifestyle media; built high-frequency editorial relationships.