Available to hire
I am a performance marketing specialist with 8+ years of experience driving digital acquisition across paid social, search, display, and programmatic channels. I thrive on data-driven optimization, robust tracking architectures, and full-funnel campaign execution to deliver scalable leads and revenue.
In my current role, I lead multi-million-dollar media programs, build offshore execution teams, and collaborate with sales, product, and leadership to align marketing activities with commercial targets and regional expansion.
Experience Level
Expert
Expert
Expert
Expert
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Expert
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Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Performance Marketing Manager at Cyanergy PTY LTD
January 1, 2023 - PresentPositioned performance marketing as the primary customer acquisition engine by integrating paid media, tracking infrastructure, and conversion optimisation strategies across product lines. Led digital acquisition strategy across paid social and search channels (Meta Ads, Google Ads, and TikTok), optimizing campaign performance and cost efficiency. Managed multi-channel budgets exceeding $3M+, allocating spend strategically across products, regions, and campaign objectives to maximize ROI and lead volume. Designed and implemented campaign tracking and measurement architecture using GTM, Floodlight tagging, Google Analytics, and SA360, enabling accurate attribution, performance monitoring, and data-driven optimisation. Executed full lifecycle campaign management including planning, launch, A/B testing, audience segmentation, creative optimisation, bid strategy management, and detailed stakeholder reporting. Built and managed an offshore marketing execution team, improving operational eff
Performance Manager at Zenith Media Australia
January 1, 2015 - January 1, 2022Led performance marketing campaign execution across search, social, display, and programmatic channels for enterprise clients. Translated business objectives into integrated digital acquisition strategies, designed and implemented advanced optimisation and measurement frameworks, and enabled data-driven decision making. Collaborated with DSP and martech vendors to deliver innovative media activation, audience targeting, and automation solutions. Applied continuous testing and optimisation methodologies to improve efficiency, conversion performance, and ROI, supporting sustainable revenue and pipeline growth.
Education
MBA (Marketing) at SNDT Women’s University, University of Mumbai
January 11, 2030 - March 9, 2026Bachelor of Engineering – Information Technology at University of Mumbai
January 11, 2030 - March 9, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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