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I am a Strategic Brand and Marketing Leader with 17+ years of experience driving brand growth across technology, Web3/crypto, iGaming, property, digital platforms, FMCG, and global events. I have a track record of building marketing functions from scratch, strengthening brand visibility, and leading cross-functional teams to deliver measurable outcomes through data-driven strategy and digital innovation. I am skilled in B2B, B2C, and B2B2C environments, supporting corporate growth through structured branding, stakeholder communication, and digital ecosystem development.…I am a Strategic Brand and Marketing Leader with 17+ years of experience driving brand growth across technology, Web3/crypto, iGaming, property, digital platforms, FMCG, and global events. I have a track record of building marketing functions from scratch, strengthening brand visibility, and leading cross-functional teams to deliver measurable outcomes through data-driven strategy and digital innovation. I am skilled in B2B, B2C, and B2B2C environments, supporting corporate growth through structured branding, stakeholder communication, and digital ecosystem development.

Amanda Joy Quar

Brand Strategist, Marketing Strategist, Content Strategist, +4

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I am a Strategic Brand and Marketing Leader with 17+ years of experience driving brand growth across technology, Web3/crypto, iGaming, property, digital platforms, FMCG, and global events. I have a track record of building marketing functions from scratch, strengthening brand visibility, and leading cross-functional teams to deliver measurable outcomes through data-driven strategy and digital innovation. I am skilled in B2B, B2C, and B2B2C environments, supporting corporate growth through structured branding, stakeholder communication, and digital ecosystem development.…I am a Strategic Brand and Marketing Leader with 17+ years of experience driving brand growth across technology, Web3/crypto, iGaming, property, digital platforms, FMCG, and global events. I have a track record of building marketing functions from scratch, strengthening brand visibility, and leading cross-functional teams to deliver measurable outcomes through data-driven strategy and digital innovation. I am skilled in B2B, B2C, and B2B2C environments, supporting corporate growth through structured branding, stakeholder communication, and digital ecosystem development.

Available to hire

I am a Strategic Brand and Marketing Leader with 17+ years of experience driving brand growth across technology, Web3/crypto, iGaming, property, digital platforms, FMCG, and global events. I have a track record of building marketing functions from scratch, strengthening brand visibility, and leading cross-functional teams to deliver measurable outcomes through data-driven strategy and digital innovation.

I am skilled in B2B, B2C, and B2B2C environments, supporting corporate growth through structured branding, stakeholder communication, and digital ecosystem development.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head of Tech & Digital Marketing at Sheng Tai Impression Sdn Bhd

January 1, 2023 - January 1, 2025

Led digital marketing and brand strategy initiatives while managing development and launch of the SOOEAZI superapp ecosystem; built and launched a multi-service digital platform; led cross-functional teams of developers, designers, and marketing specialists; developed brand positioning across digital and physical touchpoints; managed integrated campaigns (SEO, digital advertising, KOL partnerships); strengthened brand visibility and implemented analytics frameworks to improve performance.

Digital Marketing Manager at Kincho Tech Sdn Bhd

January 1, 2022 - January 1, 2023

Led marketing initiatives for digital gaming and Web3 platforms; managed growth strategies across social media, paid advertising, and community engagement; implemented SEO/SEM and leveraged analytics dashboards to optimize campaign performance.

Digital Marketing Manager / Project Manager at Aquar Secret

January 1, 2017 - January 1, 2021

Managed digital marketing strategy for multiple client brands across F&B and retail; developed integrated campaigns across digital, social media, and e-commerce; managed campaign budgets and ROI; led website development and digital strategy implementation for clients.

Marketing Manager at Drinks Connexion

January 1, 2015 - January 1, 2017

Managed regional marketing campaigns for international beverage brands; coordinated brand launches and marketing events; oversaw partner collaborations and marketing communications.