Xinyi Peng

Product Strategy & IA: Defined StreamLake’s visual identity and co-designed the Model Square & Detail Page to centralize AI services and enhance discoverability. Systemic UX Research: Evaluated R&D workflows via CES framework, identifying that 80% of friction stemmed from high cognitive load. Release Governance (Lead): Re-structured fragmented release stages into a guided workflow with intelligent trigger recommendations to reduce deployment risk. Automation & Analytics (Lead): Designed AI-driven test case generation and governance dashboards to translate complex metrics into real-time visual insights.

Led global UX research across 14 locations for SAP migration, defining strategic personas and learning journeys. Mapped complex financial workflows and identified 132 UX gaps using the SCAMPER framework. Facilitated 30+ interviews and 8 global workshops, generating 100+ ideas with a 4.5/5 satisfaction rating. Produced an AI-assisted onboarding experience using Synthesia to scale global UX standards. Performed GS Japan branding through stakeholder mapping and brand audits to improve internal identity and team alignment.

Global UX Research: Conducted research across 14 global locations for SAP migration to define strategic personas and learning journeys. Service Optimization: Mapped complex financial workflows and identified 132 UX gaps through the SCAMPER framework. Co-creation Facilitation: Assisted 30+ interviews and 8 global workshops, generating 100+ ideas with a 4.5/5 satisfaction rating. AI-Driven Innovation: Produced an AI-assisted onboarding experience using Synthesia to scale global UX standards. GS Japan Branding: Performed stakeholder mapping and brand audits to redesign internal identity and improve team alignment.