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MSc graduate in Marketing and Consumption from the University of Gothenburg with strong analytical and creative thinking skills. Experienced in e-commerce growth, brand positioning, social media strategy, and marketing analytics. Skilled in STATA, SQL, Python, and marketing analytics tools (GA4), with experience supporting B2B marketing strategy and market analysis. Interested in brand strategy, consumer insight, and data-driven marketing in international environments.…MSc graduate in Marketing and Consumption from the University of Gothenburg with strong analytical and creative thinking skills. Experienced in e-commerce growth, brand positioning, social media strategy, and marketing analytics. Skilled in STATA, SQL, Python, and marketing analytics tools (GA4), with experience supporting B2B marketing strategy and market analysis. Interested in brand strategy, consumer insight, and data-driven marketing in international environments.

ZIYU WANG

Brand Strategist, Marketing Analyst, Content Creator, +5

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MSc graduate in Marketing and Consumption from the University of Gothenburg with strong analytical and creative thinking skills. Experienced in e-commerce growth, brand positioning, social media strategy, and marketing analytics. Skilled in STATA, SQL, Python, and marketing analytics tools (GA4), with experience supporting B2B marketing strategy and market analysis. Interested in brand strategy, consumer insight, and data-driven marketing in international environments.…MSc graduate in Marketing and Consumption from the University of Gothenburg with strong analytical and creative thinking skills. Experienced in e-commerce growth, brand positioning, social media strategy, and marketing analytics. Skilled in STATA, SQL, Python, and marketing analytics tools (GA4), with experience supporting B2B marketing strategy and market analysis. Interested in brand strategy, consumer insight, and data-driven marketing in international environments.

Available to hire

MSc graduate in Marketing and Consumption from the University of Gothenburg with strong analytical and creative thinking skills.

Experienced in e-commerce growth, brand positioning, social media strategy, and marketing analytics. Skilled in STATA, SQL, Python, and marketing analytics tools (GA4), with experience supporting B2B marketing strategy and market analysis. Interested in brand strategy, consumer insight, and data-driven marketing in international environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Chinese

Intermediate

Work Experience

Marketing & Consumer Insights Consultant (Project) at Destination Läjet

September 1, 2023 - November 30, 2023

Conducted consumer research, visitor flow patterns, seasonal footprint/pedestrian flow, dining penetration, and brand positioning analysis based on existing digital presence and customer profiles. Proposed strategic marketing initiatives to increase visitor acquisition and improve seasonal revenue potential by extending length of stay (LOS) and improving per-capita spend.

Audience & Visitor Experience Manager at Gothenburg Film Festival

January 1, 2025 - February 28, 2025

Supported audience-facing operations and visitor experience management for large-scale public and industry events. Assisted with international communications and on-site coordination for industry panels and filmmaker events.

Participant at L’Oréal Brandstorm Competition

April 1, 2024 - May 31, 2024

Developed a consumer-oriented digital product concept and brand strategy proposal as part of a team; translated user needs into actionable marketing recommendations.

Marketing & Operations Intern at Hangsheng Technology GmbH

June 1, 2020 - September 30, 2020

International Marketing & Operations Intern; conducted deep-dives and market intelligence for global biotech and medical device sectors, identifying key growth drivers and competitive positioning in health care investments.

Marketing & Consumer Insights Consultant (Project) at Destination Lajet

September 1, 2023 - November 1, 2023

Analyzed visitor flow and digital presence to propose strategic marketing initiatives, directly addressing seasonal revenue gaps— skills directly transferable to driving e-commerce acquisition for premium home fixtures.

Volunteer & Event Operations at Goteborg Film Festival

January 1, 2025 - February 1, 2025

Supported audience-facing operations and visitor experience management for large-scale public and industry events. Assisted with international communication and on-site coordination for industry panels and filmmaker events.

Intern Marketing & Market Insights at Hangsheng Technology GmbH

June 1, 2020 - September 1, 2020

Intern Marketing & Market Insights; Conducted deep-dive B2B market intelligence for global biotech and medical device sectors, identifying key growth drivers and competitive positioning in healthcare investments.

Brand Strategy & Digital Product Marketing (L'Oreal BrandStorm Competition) at L'Oreal Brandstorm Competition

April 1, 2024 - May 1, 2024

Applied consumer insights and market analysis to design a brand strategy proposal and translated user needs into structured marketing recommendations for digital products.

Marketing Consultant (Access China Biotech Forum) at Access China Biotech Forum

January 1, 2021 - December 31, 2021

Supported international marketing strategy and cross-channel campaigns; stakeholder segmentation and marketing impact analysis.