A cloning machine in the heart of Paris? A quirky hidden camera prank. 👯‍♂️

A shift in scenery for this project directed for Factorial in partnership with Creapills. The concept: placing a “cloning machine” in a busy public space to literally illustrate the multitasking potential of Factorial’s software.
I directed this metaphorical approach as a hidden camera prank, staying true to the Mockumentary aesthetic I love. It was a thrilling challenge to capture authentic reactions from the public while maintaining a fluid narrative and sharp comedic timing. An incredibly fun project that proves humor is still the best way to deliver a B2B message.

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“Attempt”: Telling a human story through an artificial lens. 👨‍🚀✨

A new 100% AI project, but with a deeply human heart. “Attempt” tells the tragic atmospheric reentry of a lost astronaut, watching his entire life flash before his eyes.
The real technical challenge? Consistency. Successfully maintaining the same character from childhood to adulthood across dozens of AI generations, ensuring the emotional arc is never broken by a technical glitch.
It’s a film about fragility, which I chose to score myself (using real instruments this time! 🎸). It’s proof that AI is just another brush in a director’s hand to paint stories that truly resonate.

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AI and Memory: when the “prompt” becomes a recollection. 🧠✨

This film is undoubtedly my most personal project created with Artificial Intelligence. It explores the “chemistry of memory”: why is our mental reconstruction sometimes distorted, while at other times, every detail suddenly floods back?
The core concept is a parallel: I wanted to compare the AI generation process to that of our own brain. Creating an image through a prompt is much like asking our memory to reconstruct a past moment.
Technically, this is my most hybrid workflow yet:
1️⃣ AI image generation. 2️⃣ 3D environment creation, deconstructed into particle clouds via Touch Designer. 3️⃣ Full sound design and color grading in DaVinci Resolve to bring texture and life to the final piece.
The result is a visual analysis of what defines our life’s moments, caught between technological precision and nostalgic haze.

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AI-driven storytelling: a creative “stress test” for Nike. 👟🤖

A new personal experiment: a Nike commercial created entirely using AI. Full disclosure: this wasn’t commissioned by the brand, it was a solo exercise to test the boundaries of visual and narrative consistency with these new tools.
The result reinforces one core belief: AI is a tool, however powerful. To generate a consistent film, you still need a clear vision, a sense of pacing, and solid storytelling. Mastering the “prompt” isn’t enough; you must know how to direct the image to serve a directorial intent. It’s fascinating to see how my traditional filmmaking background translates into this hybrid workflow.

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Sustainability in Esports: making the message stick through comedy. ♻️🎮

A new project directed for CITEO, showcased during Paris Games Week. The mission: raising awareness about eco-friendly habits among esports fans at major events.
To avoid a preachy tone, I leaned once again into my favorite format: the Mockumentary. Led by the talented Laure Valée, we showcased simple green gestures (waste management, reducing plastic packaging) through a fun and offbeat lens. It proves that to truly connect with an engaged audience, the intimacy of a handheld camera and a touch of humor are often far more effective than a traditional lecture.

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Gourmet aesthetic meets Fast Food reality: My latest work for Burger King. 🍔

For the launch of the “Ice Burger” last summer, I directed this film for Burger King. The mission: visual trickery.
The first half of the film uses the visual language of fine dining. Through high-contrast lighting, macro texture shots, and surgical framing, we lead the viewer to expect a Michelin-star dessert… only to reveal it’s being freshly prepared by a Burger King team member. A thrilling project where cinematography serves as a narrative tool to bridge the gap between luxury aesthetics and everyday reality.

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La Fréquence Fantôme: A dialogue with one’s own memories. 👻

Following my exploration of contemplative filmmaking, this is perhaps my most personal project. “La Fréquence Fantôme” imagines a conversation between a man and his own ghost, nostalgically retracing a lifetime.
Since the subject was so deeply internal, I chose to step in front of the lens. But the real challenge was giving form to the invisible: I taught myself Touch Designer to create this “ghost” as a particle cloud reacting in real-time to sound. It’s a fusion of organic storytelling and generative art, bringing the immaterial to life.

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L’ombre De Nos Mondes: When an eclipse becomes a metaphor for our lives. 🌙

A self-produced project, directed almost single-handedly with the help of close friends. “L’ombre De Nos Mondes” explores those chapters in life where we shine less brightly, living in our own shadows.
I chose a solar eclipse as the central metaphor for this feeling. My direction was driven by a desire for stillness and humility: every shot was composed like a painting, a window into suspended moments of life. It’s a film that embraces quietude and contemplation to tell a universal story.

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Cyprien x World of Warcraft: Vertical filmmaking meets the Mockumentary style 📱

Diving back into the “Mockumentary” genre for this project featuring Cyprien in partnership with World of Warcraft was an absolute blast.
It was the perfect opportunity to refine my signature style. This time, I focused on a more balanced and subtle approach—finding that “sweet spot” between documentary realism and comedic impact. A huge shout-out to the talented cast who brought this script to life with flawless timing.

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Lion x Jiraya: A high-energy film driven by brand storytelling 🦁

A new project for LION (Nestle), created with Webedia, directed & produced by myself. The concept: illustrating that tipping point where you have to “unleash your inner lion.” Featuring Jiraya in the middle of an intense gaming session, the film captures the adrenaline and frustration of a defeat that turns into raw energy.
I went for a highly dynamic editing style for this script. Every camera move and every cut was meticulously planned to pace the action and build momentum toward the final “roar.” A true exercise in visual impact and energetic storytelling.

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Washout: 30 festival selections and the art of closed-door tension. 😬

My graduation film at 3IS remains one of my most intense directing experiences. “Washout” is a psychological thriller built around a minimalist setup: a single character, an immersive handheld camera, and an invisible caller on the phone.
The challenge was to transform a simple phone conversation into the epicenter of suffocating tension. This focus on pacing and suspense led the film to be selected for 30 festivals worldwide and win several awards. This project solidified my narrative approach: using technical constraints to amplify emotional impact.

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Naufrages: Exploring the fear of drowning and the art of letting go. 🌊

A complete shift in tone with this self-produced short film, co-directed with my friend Corentin Coullaud. “Naufrages” (Shipwrecks) is a passion project—a visual and sensory exploration of losing control.
In total contrast to the spontaneous Mockumentary style, I wanted to focus on “architectural” filmmaking. Every shot is a meticulous composition, designed to embrace its fictional frame and serve a more dreamlike narrative. It is a reflection on the science of imagery at the service of an intimate emotion: that moment when you stop fighting and finally choose to let go.

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