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Hi, I’m Blanca S. Monti—a brand & marketing professional focused on Food & Beverage with 4+ years’ hands-on experience in B2B and B2C go-to-market strategy, brand development, and market launches within fast-growing food-tech environments. I excel at translating complex offerings into clear, compelling stories, building scalable marketing systems, and driving international expansion through strong partnerships. I’m currently pursuing an International Master in Food & Beverage Management, with a focus on brand innovation, commercial strategy, and consumer-driven growth. I’m passionate about building robust food brands and contributing to their expansion across European markets. When I’m not strategizing or crafting investor materials, I enjoy shaping engaging experiences, aligning cross-functional teams, and refining performance metrics to ensure consistent brand execution across channels and markets.…Hi, I’m Blanca S. Monti—a brand & marketing professional focused on Food & Beverage with 4+ years’ hands-on experience in B2B and B2C go-to-market strategy, brand development, and market launches within fast-growing food-tech environments. I excel at translating complex offerings into clear, compelling stories, building scalable marketing systems, and driving international expansion through strong partnerships. I’m currently pursuing an International Master in Food & Beverage Management, with a focus on brand innovation, commercial strategy, and consumer-driven growth. I’m passionate about building robust food brands and contributing to their expansion across European markets. When I’m not strategizing or crafting investor materials, I enjoy shaping engaging experiences, aligning cross-functional teams, and refining performance metrics to ensure consistent brand execution across channels and markets.

Blanca S. Monti

Brand Designer, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Blanca S. Monti—a brand & marketing professional focused on Food & Beverage with 4+ years’ hands-on experience in B2B and B2C go-to-market strategy, brand development, and market launches within fast-growing food-tech environments. I excel at translating complex offerings into clear, compelling stories, building scalable marketing systems, and driving international expansion through strong partnerships. I’m currently pursuing an International Master in Food & Beverage Management, with a focus on brand innovation, commercial strategy, and consumer-driven growth. I’m passionate about building robust food brands and contributing to their expansion across European markets. When I’m not strategizing or crafting investor materials, I enjoy shaping engaging experiences, aligning cross-functional teams, and refining performance metrics to ensure consistent brand execution across channels and markets.…Hi, I’m Blanca S. Monti—a brand & marketing professional focused on Food & Beverage with 4+ years’ hands-on experience in B2B and B2C go-to-market strategy, brand development, and market launches within fast-growing food-tech environments. I excel at translating complex offerings into clear, compelling stories, building scalable marketing systems, and driving international expansion through strong partnerships. I’m currently pursuing an International Master in Food & Beverage Management, with a focus on brand innovation, commercial strategy, and consumer-driven growth. I’m passionate about building robust food brands and contributing to their expansion across European markets. When I’m not strategizing or crafting investor materials, I enjoy shaping engaging experiences, aligning cross-functional teams, and refining performance metrics to ensure consistent brand execution across channels and markets.

Available to hire

Hi, I’m Blanca S. Monti—a brand & marketing professional focused on Food & Beverage with 4+ years’ hands-on experience in B2B and B2C go-to-market strategy, brand development, and market launches within fast-growing food-tech environments. I excel at translating complex offerings into clear, compelling stories, building scalable marketing systems, and driving international expansion through strong partnerships. I’m currently pursuing an International Master in Food & Beverage Management, with a focus on brand innovation, commercial strategy, and consumer-driven growth. I’m passionate about building robust food brands and contributing to their expansion across European markets.

When I’m not strategizing or crafting investor materials, I enjoy shaping engaging experiences, aligning cross-functional teams, and refining performance metrics to ensure consistent brand execution across channels and markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Fluent

German

Advanced

Work Experience

Brand & Marketing Manager - Franchise & B2B Development at PAZZswiss

May 1, 2024 - Present

Led brand repositioning and retail identity redesign, defining positioning, messaging, and visual direction across digital and physical touchpoints. Built the franchise marketing system and Marketing Operations Manual, defining brand guidelines and scalable marketing assets across in-store, digital, and commercial touchpoints to ensure consistent brand execution across international franchise partners. Developed B2B commercial storytelling and investor materials (pitch decks, videos, press kits), supporting franchise acquisition and expansion. Implemented HubSpot CRM and structured franchise acquisition funnel to manage and qualify international leads. Led PR strategy with external agencies in Switzerland and Spain, securing media coverage and strengthening brand positioning. Designed and launched digital platforms (franchise website, B2C ordering platform, customer web app) in collaboration with external agencies. Currently leading go-to-market strategy for Madrid flagship launch (ope

Marketing & Communications Manager at MIKAF Swiss

July 1, 2022 - Present

Led end-to-end marketing and go-to-market strategy for the Mikafi One coffee roaster, supporting fundraising, product launch, and commercial growth. Built brand storytelling and commercial materials (investor decks, product videos, sales presentations) to support B2B acquisition and partnerships. Designed and implemented HubSpot CRM and lead funnel, enabling scalable B2B lead generation and sales pipeline management. Conceptualized and launched a live café pop-up in Luzern (Switzerland) to validate product-market fit and generate qualified customer and partner interest. Led international product launch at Host Milano, defining brand positioning, messaging, and launch materials across stand, sales presentations, and digital channels. Planned and executed on-site brand experience and stakeholder engagement strategy, including organizing a side activation event with Orsonero Coffee to connect with industry professionals in a real café environment. Generated 400+ qualified B2B leads and

Marketing Intern at Galería Joan Prat

June 1, 2020 - September 1, 2020

Supported exhibition marketing and visitor communications across CRM, website and digital channels. Managed and updated CRM database, improving accuracy of audience and client records. Contributed to web content and communications to enhance visitor engagement and brand consistency.

Marketing Intern at LYPSU Marketing

June 1, 2018 - February 1, 2019

Marketing agency specialized in brand strategy, innovation, and commercial growth within the F&B industry. Focus on go-to-market strategy, portfolio management, and consumer-driven brand development.