Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I design scalable AI-driven conversational systems and craft UX content strategies that improve clarity, tone, and usability. I’ve progressed from UX writing to staff-level AI leadership, guiding automation and AI-powered experiences across fintech and digital platforms. I love mentoring teams and shaping governance for responsible AI in product design.…

Ana Beatriz Miranda Braga

UX Designer, Content Designer, Product Designer, +2





I design scalable AI-driven conversational systems and craft UX content strategies that improve clarity, tone, and usability. I’ve progressed from UX writing to staff-level AI leadership, guiding automation and AI-powered experiences across fintech and digital platforms. I love mentoring teams and shaping governance for responsible AI in product design.…

Available to hire

I design scalable AI-driven conversational systems and craft UX content strategies that improve clarity, tone, and usability. I’ve progressed from UX writing to staff-level AI leadership, guiding automation and AI-powered experiences across fintech and digital platforms. I love mentoring teams and shaping governance for responsible AI in product design.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Staff AI Conversation Designer at Will Bank (Fintech)

July 1, 2023 - January 1, 2026

Designed and optimized conversational architectures for rule-based, NLU, and LLM chatbot systems; increased AI-handled interactions from 0.2% to 15.3% within 12 months; contributed to a 13% rise in customer retention through AI-powered support transformation.

UX Writing Coordinator at Will Bank (Fintech)

May 1, 2021 - June 1, 2023

Hired, onboarded, and mentored the Product Writing team; created 'Willson' company-wide writing style guide; standardized content processes; scaled UX writing operations across products.

Senior UX Writer & Content Designer at Will Bank (Fintech)

April 1, 2020 - April 1, 2021

Designed end-to-end UX copy for beta app flows and transactional communications (email, push, SMS); standardized internal content documentation; improved cross-team alignment and scalability; scaled UX writing operations to support rapid product expansion.

Content & UX Projects (Concurrent) at Wine.com.br

August 1, 2016 - May 1, 2022

Developed multi-channel marketing and product copy across email, landing pages, blogs, and print campaigns; designed early UX flows for the mobile app; collaborated with CRM and growth teams to optimize lifecycle communications.

Customer Relationship Supervisor at Wine.com.br

November 1, 2012 - December 1, 2013

Led email and social media teams; implemented KPI tracking; improved engagement and operational productivity through structured feedback cycles and workflow optimizations.

Freelance Content & UX Projects at Self-employed (Remote)

August 1, 2016 - May 1, 2022

Created SEO-driven content for digital and print publications; produced UX writing and proofreading for marketing and product teams; contributed to client brand and product narratives.

Teacher – UX Writing with AI (Part-Time) at The Starter

November 1, 2025 - Present

Designed and taught curriculum on AI-assisted content design, conversation design, and ethical automation in UX; mentored professionals on applying AI tools to improve clarity, tone, scalability, and responsible AI implementation.