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I design scalable AI-driven conversational systems and craft UX content strategies that improve clarity, tone, and usability. I’ve progressed from UX writing to staff-level AI leadership, guiding automation and AI-powered experiences across fintech and digital platforms. I love mentoring teams and shaping governance for responsible AI in product design.…

Ana Beatriz Miranda Braga

UX Designer, Content Designer, Product Designer, +2

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I design scalable AI-driven conversational systems and craft UX content strategies that improve clarity, tone, and usability. I’ve progressed from UX writing to staff-level AI leadership, guiding automation and AI-powered experiences across fintech and digital platforms. I love mentoring teams and shaping governance for responsible AI in product design.…

Available to hire

I design scalable AI-driven conversational systems and craft UX content strategies that improve clarity, tone, and usability. I’ve progressed from UX writing to staff-level AI leadership, guiding automation and AI-powered experiences across fintech and digital platforms. I love mentoring teams and shaping governance for responsible AI in product design.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Teacher – UX Writing with AI (Part-Time) at The Starter

November 1, 2025 - Present

Designed and taught curriculum on AI-assisted content design, conversation design, and ethical automation in UX; mentored professionals on applying AI tools to improve clarity, tone, scalability, and responsible AI implementation.

Staff AI Conversation Designer at Will Bank (Fintech)

July 1, 2023 - January 1, 2026

Designed and optimized conversational architectures for rule-based, NLU, and LLM chatbot systems; increased AI-handled interactions from 0.2% to 15.3% within 12 months; contributed to a 13% rise in customer retention through AI-powered support transformation.

UX Writing Coordinator at Will Bank (Fintech)

May 1, 2021 - June 1, 2023

Hired, onboarded, and mentored the Product Writing team; created 'Willson' company-wide writing style guide; standardized content processes; scaled UX writing operations across products.

Senior UX Writer & Content Designer at Will Bank (Fintech)

April 1, 2020 - April 1, 2021

Designed end-to-end UX copy for beta app flows and transactional communications (email, push, SMS); standardized internal content documentation; improved cross-team alignment and scalability; scaled UX writing operations to support rapid product expansion.

Freelance Content & UX Projects at Self-employed (Remote)

August 1, 2016 - May 1, 2022

Created SEO-driven content for digital and print publications; produced UX writing and proofreading for marketing and product teams; contributed to client brand and product narratives.

Content & UX Projects (Concurrent) at Wine.com.br

August 1, 2016 - May 1, 2022

Developed multi-channel marketing and product copy across email, landing pages, blogs, and print campaigns; designed early UX flows for the mobile app; collaborated with CRM and growth teams to optimize lifecycle communications.

Customer Relationship Supervisor at Wine.com.br

November 1, 2012 - December 1, 2013

Led email and social media teams; implemented KPI tracking; improved engagement and operational productivity through structured feedback cycles and workflow optimizations.