Ana Beatriz Miranda Braga
I design scalable AI-driven conversational systems and craft UX content strategies that improve clarity, tone, and usability.
About
I design scalable AI-driven conversational systems and craft UX content strategies that improve clarity, tone, and usability. I’ve progressed from UX writing to staff-level AI leadership, guiding automation and AI-powered experiences across fintech and digital platforms. I love mentoring teams and shaping governance for responsible AI in product design.
- 11 years' experience
- Joined March 2026
Skills· 1
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Financial Services
- Software & Internet
- Professional Services
- Media & Entertainment
- Other
Work experience· 7 roles
Designed and taught curriculum on AI-assisted content design, conversation design, and ethical automation in UX; mentored professionals on applying AI tools to improve clarity, tone, scalability, and responsible AI implementation.
Designed and optimized conversational architectures for rule-based, NLU, and LLM chatbot systems; increased AI-handled interactions from 0.2% to 15.3% within 12 months; contributed to a 13% rise in customer retention through AI-powered support transformation.
Hired, onboarded, and mentored the Product Writing team; created 'Willson' company-wide writing style guide; standardized content processes; scaled UX writing operations across products.
Education
Certifications and awards
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