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I'm Fleur Lasseur, a senior marketing executive focused on global brand strategy and cross-functional leadership. I specialize in defining brand identity, launching products, and coordinating initiatives across product, design, and international teams to drive measurable business results. Over the past 15+ years, I've collaborated with executives and teams across tech and luxury brands, delivering high-impact campaigns, optimizing go-to-market strategies, and building lasting brand equity.…I'm Fleur Lasseur, a senior marketing executive focused on global brand strategy and cross-functional leadership. I specialize in defining brand identity, launching products, and coordinating initiatives across product, design, and international teams to drive measurable business results. Over the past 15+ years, I've collaborated with executives and teams across tech and luxury brands, delivering high-impact campaigns, optimizing go-to-market strategies, and building lasting brand equity.

Fleur Lasseur

Brand Strategist, Brand Designer, Content Creator, +2

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I'm Fleur Lasseur, a senior marketing executive focused on global brand strategy and cross-functional leadership. I specialize in defining brand identity, launching products, and coordinating initiatives across product, design, and international teams to drive measurable business results. Over the past 15+ years, I've collaborated with executives and teams across tech and luxury brands, delivering high-impact campaigns, optimizing go-to-market strategies, and building lasting brand equity.…I'm Fleur Lasseur, a senior marketing executive focused on global brand strategy and cross-functional leadership. I specialize in defining brand identity, launching products, and coordinating initiatives across product, design, and international teams to drive measurable business results. Over the past 15+ years, I've collaborated with executives and teams across tech and luxury brands, delivering high-impact campaigns, optimizing go-to-market strategies, and building lasting brand equity.

Available to hire

I’m Fleur Lasseur, a senior marketing executive focused on global brand strategy and cross-functional leadership. I specialize in defining brand identity, launching products, and coordinating initiatives across product, design, and international teams to drive measurable business results.

Over the past 15+ years, I’ve collaborated with executives and teams across tech and luxury brands, delivering high-impact campaigns, optimizing go-to-market strategies, and building lasting brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Work Experience

Global Brand Manager, Marcom at Apple Inc.

April 1, 2022 - June 1, 2025

Led global brand positioning, messaging architecture, tone of voice, and visual identity standards across major Apple product lines (AirPods, Mac, Apple Watch); translated new product introductions into cross-channel marketing campaigns; acted as strategic bridge between Product Marketing, Industrial Design, Human Interface, Marcom Creative, Production, and International GEO teams; defined audience segmentation frameworks and KPIs; oversaw end-to-end campaign development across global owned and paid channels; partnered with executive leadership to shape launch strategy; ensured global content distribution maximized reach and revenue while reinforcing brand equity.

Design Program Manager Lead, Marcom at Apple Inc.

October 1, 2018 - April 1, 2022

Led global Retail Visual Merchandising and in-store experience rollouts across all Apple products and services, ensuring consistent brand expression across Apple Stores worldwide; orchestrated cross-functional alignment between Creative, Production, Retail and Procurement; streamlined review and approval processes, supporting flawless execution of high-visibility product launches; designed and implemented new cross-functional workflows adopted across subsequent Retail programs, improving operational efficiency and clarity at scale.

Marketing Program Manager at SEPHORA

April 1, 2018 - October 1, 2018

Managed end-to-end 360° campaign execution from concepting through production and deployment across all Sephora properties including digital campaigns, .com, DMs, mobile, social, digital advertising, and in-store marketing (~ 4 to 300 assets per campaign); created and published cross-functional roadmaps, keeping all departments and stakeholders informed throughout program lifecycles; led cross-functional marketing communication and creative reviews process.

Retail Program Rotation at CARTIER

April 1, 2017 - April 1, 2018

Transferred to Cartier USA within the Retail Marketing Path program, to work on a New Store opening; collected ground-level data relevant to Marketing and Communication launch efforts, providing detailed feedback to Cartier HQ and Marketing teams; achieving and exceeding sales targets, and proactively developing high-net worth client portfolio.

Senior Brand Content Manager at CARTIER

March 1, 2015 - April 1, 2017

Led the strategic development and execution of integrated global campaigns across advertising, TV commercials, paid print and digital media, social, .com, and in-store visual merchandising; managed end-to-end production and implementation of more than 20 campaigns per year; directed 9 creative internal and external agencies on talents, shoot execution, post-production, and asset delivery; managed Production budgets (€10M+ per year) and Talent Usage Rights; supported 20+ international subsidiaries in localization while maintaining brand integrity; conducted performance analysis and competitor monitoring to refine brand positioning and creative effectiveness.

Brand Content Manager at CARTIER

January 1, 2011 - March 1, 2015

Led the strategic development and execution of integrated global campaigns across advertising, TV commercials, paid print and digital media, social, .com, and in-store merchandising; managed end-to-end production and implementation of more than 20 campaigns per year; directed 9 creative agencies on talents, shoot execution, and post-production; managed budgets and localization for 20+ subsidiaries.

International Coordinator at L’Oréal | McCANN ERICKSON

January 1, 2010 - July 1, 2010

Coordinated localization and local implementation of international advertising campaigns for L’Oréal Paris across US & Europe regions.

Education

Magistère in Communications Management (Branding and Communication Strategy, Public and Corporate Communications, Media and Digital Media Management, Intercultural Communications) at SORBONNE CELSA, Paris, France

January 1, 2009 - January 1, 2012

Marketing Degree at Claude Bernard University, Lyon, France

January 1, 2005 - January 1, 2007

International Business and Intercultural Communications at San Diego State University

January 1, 2007 - January 1, 2008