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I am Saily Khara de, a brand strategist and AI creative lead with 14+ years of experience spanning banking operations, digital marketing, product development, and generative AI workflows. I translate business context and data-driven insight into scalable communication frameworks, and I’m currently building AI-enabled creative systems that blend strategic depth with measurable output. I enjoy turning complex problems into clear, impactful brand narratives and scalable creative outputs. I have led end-to-end brand and digital initiatives across financial services, consumer brands, and AI-enabled content ecosystems. My focus is on building repeatable, AI-assisted workflows that accelerate turnaround times while maintaining brand integrity and performance metrics. I thrive in cross-functional settings and love turning briefs into structured roadmaps and compelling narratives.…I am Saily Khara de, a brand strategist and AI creative lead with 14+ years of experience spanning banking operations, digital marketing, product development, and generative AI workflows. I translate business context and data-driven insight into scalable communication frameworks, and I’m currently building AI-enabled creative systems that blend strategic depth with measurable output. I enjoy turning complex problems into clear, impactful brand narratives and scalable creative outputs. I have led end-to-end brand and digital initiatives across financial services, consumer brands, and AI-enabled content ecosystems. My focus is on building repeatable, AI-assisted workflows that accelerate turnaround times while maintaining brand integrity and performance metrics. I thrive in cross-functional settings and love turning briefs into structured roadmaps and compelling narratives.

SAILY KHARADE

Brand Strategist, Brand Designer, Creative Director, +2

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I am Saily Khara de, a brand strategist and AI creative lead with 14+ years of experience spanning banking operations, digital marketing, product development, and generative AI workflows. I translate business context and data-driven insight into scalable communication frameworks, and I’m currently building AI-enabled creative systems that blend strategic depth with measurable output. I enjoy turning complex problems into clear, impactful brand narratives and scalable creative outputs. I have led end-to-end brand and digital initiatives across financial services, consumer brands, and AI-enabled content ecosystems. My focus is on building repeatable, AI-assisted workflows that accelerate turnaround times while maintaining brand integrity and performance metrics. I thrive in cross-functional settings and love turning briefs into structured roadmaps and compelling narratives.…I am Saily Khara de, a brand strategist and AI creative lead with 14+ years of experience spanning banking operations, digital marketing, product development, and generative AI workflows. I translate business context and data-driven insight into scalable communication frameworks, and I’m currently building AI-enabled creative systems that blend strategic depth with measurable output. I enjoy turning complex problems into clear, impactful brand narratives and scalable creative outputs. I have led end-to-end brand and digital initiatives across financial services, consumer brands, and AI-enabled content ecosystems. My focus is on building repeatable, AI-assisted workflows that accelerate turnaround times while maintaining brand integrity and performance metrics. I thrive in cross-functional settings and love turning briefs into structured roadmaps and compelling narratives.

Available to hire

I am Saily Khara de, a brand strategist and AI creative lead with 14+ years of experience spanning banking operations, digital marketing, product development, and generative AI workflows. I translate business context and data-driven insight into scalable communication frameworks, and I’m currently building AI-enabled creative systems that blend strategic depth with measurable output. I enjoy turning complex problems into clear, impactful brand narratives and scalable creative outputs.

I have led end-to-end brand and digital initiatives across financial services, consumer brands, and AI-enabled content ecosystems. My focus is on building repeatable, AI-assisted workflows that accelerate turnaround times while maintaining brand integrity and performance metrics. I thrive in cross-functional settings and love turning briefs into structured roadmaps and compelling narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Language

English

Fluent

Work Experience

Freelance Brand Strategist, AI Creative Lead & AI Video Generation Specialist at Parkomate Solutions | Smart Parking Technology

January 1, 2026 - Present

Developed social media strategy and content roadmap; designed product launch strategy for parking guidance and smart parking solutions; structured employer branding narratives; defined UI communication requirements to align product interface with brand messaging.

Freelance Brand Strategist, AI Creative Lead & AI Video Generation Specialist at Vibini Organics | Fresh Produce and Cold Chain Brand

January 1, 2026 - Present

Developed brand positioning and digital communication strategy; built social media and content strategy across platforms; designed Go-To-Market approach for new produce categories; aligned brand messaging with product freshness, sourcing transparency, and consumer trust.

Strategist – Brand & Digital Media | AI Video Generation Specialist at Impulse Digital

January 1, 2025 - January 1, 2026

Handled strategy and execution for: Aditya Birla Pulp & Fibre, TJSB Bank, Amazon India Recruitment Marketing, GIIS Tokyo, Aditya Birla Public School, Bajaj Consumer Goods, Enpro, Electromech, Croda. Built employer branding and social media strategy frameworks. Designed campaign architecture and structured communication calendars. Developed pitch decks for Haldiram, Vitabiotics, NeuNyl India, Aditya Birla Public School, and other brands. Created reporting and sentiment tracking frameworks using engagement analytics. Translated client briefs into scalable communication roadmaps. Built and deployed full AI creative workflow — integrating LLMs for ideation and copy, AI image and video generation tools for content production, and automated scheduling systems — reducing turnaround time and scaling output across multiple brand accounts simultaneously.

Manager – New Product Development at Two Brothers Organic Farms

January 1, 2023 - January 1, 2024

Managed end-to-end product lifecycle from research to launch. Conducted feasibility studies and vendor evaluation. Led packaging optimization and cost-reduction initiatives. Applied customer feedback and performance data to refine product strategy. Built internal documentation and reporting systems.

Manager – Digital Marketing at Saraswat Bank

January 1, 2016 - January 1, 2023

Led digital communication strategy and social media governance. Launched loyalty rewards program improving customer retention by 15%. Managed campaign tracking, MIS reporting, and brand compliance. Coordinated digital transformation initiatives across internal teams.

Branch Banking Manager at Saraswat Bank

January 1, 2012 - January 1, 2016

Managed branch operations, compliance, and MIS systems. Conducted performance monitoring and audit coordination.