Ashraf El Mourad

Leading end-to-end digital and SEO strategy across multi-brand e-commerce platforms, driving organic revenue, visibility, and customer acquisition. Implementing AI-enhanced SEO frameworks, including AI keyword clustering, automated content briefs, opportunity forecasting, and large-scale optimisation workflows. Collaborating with UX, product, content and development teams to enhance site architecture, user journey, and conversion paths.

Owned SEO for France and MENA, delivering measurable traffic and revenue growth across highly competitive beauty markets. Developed integrated digital content and SEO plans; delivered keyword frameworks, content calendars, competitor analysis, and on-page optimisation. Led SEO input across category structure improvements, product discoverability, and landing page optimisation. Worked closely with digital, CRO, and content teams to enhance user experience and search performance; adapted strategies across markets.

Trained in CPR, AED, first-aid response, and emergency support. Supports community health initiatives and provides public training sessions. Works collaboratively with emergency teams during large-scale operations and events.