Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven senior digital marketing and SEO leader with extensive experience in e-commerce, healthcare, and international markets. I specialise in data-driven growth strategies, scaling organic performance, and leading multi-brand optimisation across large organisations. I have a track record of leveraging automation and AI-driven SEO methodologies to deliver measurable business results. I thrive on cross-functional collaboration and clear communication to improve visibility, engagement, and conversion for global brands.…I am a results-driven senior digital marketing and SEO leader with extensive experience in e-commerce, healthcare, and international markets. I specialise in data-driven growth strategies, scaling organic performance, and leading multi-brand optimisation across large organisations. I have a track record of leveraging automation and AI-driven SEO methodologies to deliver measurable business results. I thrive on cross-functional collaboration and clear communication to improve visibility, engagement, and conversion for global brands.

Ashraf El Mourad





I am a results-driven senior digital marketing and SEO leader with extensive experience in e-commerce, healthcare, and international markets. I specialise in data-driven growth strategies, scaling organic performance, and leading multi-brand optimisation across large organisations. I have a track record of leveraging automation and AI-driven SEO methodologies to deliver measurable business results. I thrive on cross-functional collaboration and clear communication to improve visibility, engagement, and conversion for global brands.…I am a results-driven senior digital marketing and SEO leader with extensive experience in e-commerce, healthcare, and international markets. I specialise in data-driven growth strategies, scaling organic performance, and leading multi-brand optimisation across large organisations. I have a track record of leveraging automation and AI-driven SEO methodologies to deliver measurable business results. I thrive on cross-functional collaboration and clear communication to improve visibility, engagement, and conversion for global brands.

Available to hire

I am a results-driven senior digital marketing and SEO leader with extensive experience in e-commerce, healthcare, and international markets. I specialise in data-driven growth strategies, scaling organic performance, and leading multi-brand optimisation across large organisations.

I have a track record of leveraging automation and AI-driven SEO methodologies to deliver measurable business results. I thrive on cross-functional collaboration and clear communication to improve visibility, engagement, and conversion for global brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Advanced

French

Intermediate

Work Experience

SEO Lead at Pharmacy2U Ltd

April 1, 2024 - Present

Leading end-to-end digital and SEO strategy across multi-brand e-commerce platforms, driving organic revenue, visibility, and customer acquisition. Implementing AI-enhanced SEO frameworks, including AI keyword clustering, automated content briefs, opportunity forecasting, and large-scale optimisation workflows. Collaborating with UX, product, content and development teams to enhance site architecture, user journey, and conversion paths.

SEO & Content Specialist at THG

January 1, 2020 - March 1, 2024

Owned SEO for France and MENA, delivering measurable traffic and revenue growth across highly competitive beauty markets. Developed integrated digital content and SEO plans; delivered keyword frameworks, content calendars, competitor analysis, and on-page optimisation. Led SEO input across category structure improvements, product discoverability, and landing page optimisation. Worked closely with digital, CRO, and content teams to enhance user experience and search performance; adapted strategies across markets.

Digital Marketing Manager – Saudi Football League at Toyota – Saudi Arabia

January 1, 2015 - January 1, 2018

Led digital marketing initiatives for Toyota’s national football sponsorship program, focusing on brand visibility, online engagement, and campaign performance. Developed integrated digital strategies including social campaigns, online activations, landing pages, and audience acquisition plans. Managed large-scale promotional campaigns and coordinated cross-functional teams. Analyzed campaign data and delivered reports to senior leadership with recommendations for optimisation. Strengthened digital fan engagement using targeted content, competitive insights, and data-driven decision making.

Sales Manager at Automated Building Co.

January 1, 2012 - January 1, 2015

Oversaw digital sales strategy and online market positioning for safety equipment and industrial products. Conducted market and competitor research to identify new digital opportunities. Improved online customer journeys and landing page messaging, contributing to consistent revenue growth. Worked with marketing, operations, and customer support teams to deliver a seamless online/offline experience. Built strong client relationships, improving brand perception and repeat business.

Volunteer Paramedic at Red Cross

January 1, 2017 - Present

Trained in CPR, AED, first-aid response, and emergency support. Supports community health initiatives and provides public training sessions. Works collaboratively with emergency teams during large-scale operations and events.