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Hi, I'm Amelia Sufi, a fresh graduate from Universitas Airlangga with a degree in Communication Studies and a GPA of 3.4. I recently completed my degree on time and have gained hands-on experience in brand management, social media, and content creation across fashion, media, and education platforms. I'm the founder of ASARASA, a social media management and talent agency, and currently serve as Brand Manager at UMNAWEAR & DIVSOUTHSTUDIOS in Bandung. I love turning brand identities into cohesive, engaging campaigns and building strong communities through creative, data-informed strategies.…Hi, I'm Amelia Sufi, a fresh graduate from Universitas Airlangga with a degree in Communication Studies and a GPA of 3.4. I recently completed my degree on time and have gained hands-on experience in brand management, social media, and content creation across fashion, media, and education platforms. I'm the founder of ASARASA, a social media management and talent agency, and currently serve as Brand Manager at UMNAWEAR & DIVSOUTHSTUDIOS in Bandung. I love turning brand identities into cohesive, engaging campaigns and building strong communities through creative, data-informed strategies.

Amelia Sufi

Content Creator, Social Media Manager, Project Manager, +3

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Hi, I'm Amelia Sufi, a fresh graduate from Universitas Airlangga with a degree in Communication Studies and a GPA of 3.4. I recently completed my degree on time and have gained hands-on experience in brand management, social media, and content creation across fashion, media, and education platforms. I'm the founder of ASARASA, a social media management and talent agency, and currently serve as Brand Manager at UMNAWEAR & DIVSOUTHSTUDIOS in Bandung. I love turning brand identities into cohesive, engaging campaigns and building strong communities through creative, data-informed strategies.…Hi, I'm Amelia Sufi, a fresh graduate from Universitas Airlangga with a degree in Communication Studies and a GPA of 3.4. I recently completed my degree on time and have gained hands-on experience in brand management, social media, and content creation across fashion, media, and education platforms. I'm the founder of ASARASA, a social media management and talent agency, and currently serve as Brand Manager at UMNAWEAR & DIVSOUTHSTUDIOS in Bandung. I love turning brand identities into cohesive, engaging campaigns and building strong communities through creative, data-informed strategies.

Available to hire

Hi, I’m Amelia Sufi, a fresh graduate from Universitas Airlangga with a degree in Communication Studies and a GPA of 3.4. I recently completed my degree on time and have gained hands-on experience in brand management, social media, and content creation across fashion, media, and education platforms.

I’m the founder of ASARASA, a social media management and talent agency, and currently serve as Brand Manager at UMNAWEAR & DIVSOUTHSTUDIOS in Bandung. I love turning brand identities into cohesive, engaging campaigns and building strong communities through creative, data-informed strategies.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Brand Manager at UMNAWEAR & DIVSOUTHSTUDIOS

May 1, 2025 - Present

Brand management for a retail fashion label, developing and executing the brand identity, strategy, and market positioning. Led marketing campaigns, collaborations, and promotional activities to increase awareness and engagement. Oversaw visual direction and production to maintain consistency across all content and materials. Collaborated with design, production, and marketing teams to deliver high-quality brand initiatives and built a community around the brand.

Project Manager at PT. Tjipta Kreasi Bangsa

December 1, 2023 - January 31, 2024

Project manager at a production house, coordinating with clients and teams to ensure client satisfaction. Facilitated discussions to understand client needs, led collaboration, and took initiative in decision-making.

Crew at Destiny Event Organizer

October 1, 2023 - January 31, 2024

Event crew for weddings and other events; assisted with setup, on-site attendee support, crowd management, and post-event venue cleanup; coordinated with team members.

Content Creator & Talent at PT. Digital Talenta Internasional (Lemon8)

June 1, 2023 - October 31, 2023

Fashion and lifestyle content creator on Lemon8; develop creative concepts, produce high-quality visuals and written content; publish approximately 10 pieces per month.

Content Creator at PT. Digital Talenta Internasional (Lemon8)

June 1, 2023 - October 1, 2023

Fashion and lifestyle content creator for a new social platform. Produced high-quality visual content and engaging written content, with multiple monthly outputs and creative concepts.

Founder at ASARASA

May 1, 2023 - Present

Founder of a social media management and talent agency; craft vision and mission, generate new business opportunities, manage client relationships and budgets, and develop innovative social media strategies for clients; build a professional network and collaborate with influencers.

Founder at ASARASA (@asa.rasaind)

May 1, 2023 - Present

Founded a social media management and talent agency, developing a clear vision and mission, generating new business opportunities, and maintaining client and partner relationships. Managed budgets, revenue, and profitability while delivering innovative social media strategies and coordinating influencer collaborations.

TikTok Content Creator at Slepping.chingu

January 1, 2023 - June 30, 2023

Startup online store content creator; produce original content with target 1 content/day (planning, editing, copywriting, posting, recap).

TikTok Content Creator and Talent (Freelance) at Slepping.chingu

January 1, 2023 - June 1, 2023

Startup-based e-commerce content creator focused on daily content production (one piece per day) including planning, editing, copywriting, posting, and recap.

Announcer (Weekend) at GEN FM

January 1, 2023 - March 1, 2024

Weekend radio announcer at a leading Surabaya station. Created engaging presentations, connected with listeners, and handled listener requests and feedback. Demonstrated strong communication, technical, and interpersonal skills while coordinating with clients.

Content Creator & Talent (Freelance) at Harisenin.com

December 1, 2022 - January 31, 2024

Create original content for an online education platform; plan content pillars, write copy, and edit; deliver multiple monthly content pieces as freelance contributor.

Content Creator and Talent (Freelance) at Harisenin.com

December 1, 2022 - January 31, 2024

Produced original content for an online education platform, planning eight pieces of content per month (content pillars, copywriting, editing).

Content Creator & Talent at Mr. Suprek

May 1, 2022 - Present

Freelance content creator for the food and beverage industry; develop original content including planning, copywriting, editing.

Content Creator and Talent (Freelance) at Mr. Suprek

May 1, 2022 - Present

Created original content for a food and beverage service in Surabaya, including planning, pillar development, copywriting, and editing.

Host, Creative, and Ambassador at EventSurabaya

October 1, 2021 - October 1, 2022

Event host and ambassador for media partnerships, coordinating events with teams and vendors, adapting communication to different audiences, and managing on-site issues with professionalism.

Barista and Cashier at Pukulsatukopi

August 1, 2021 - November 1, 2021

Customer-focused service role handling orders, queries, and payments while delivering a welcoming experience and maintaining efficiency across tasks.

Content Creator at Self-employed / Personal Brand

May 1, 2021 - Present

Active content creator on TikTok and Instagram with 150k+ followers on TikTok and 5k+ on Instagram. Ideated and produced content based on audience interests and trends, including content plans, copywriting, shooting, and editing. Collaborated with creators, influencers, brands, and partners.