I am a strategic creative leader with over 10 years of experience directing graphic design and brand management. My journey has been driven by a passion for visual storytelling and a commitment to aligning creative vision with business objectives. I thrive in collaborative environments where I can motivate teams to deliver high-impact work that connects with audiences on various platforms. My expertise spans various industries and settings, from agencies to in-house teams. I take pride in building scalable design systems and navigating challenges while ensuring quality and consistency in every project. I strongly believe in the power of design as a tool for growth, and I am dedicated to guiding brands through change and long-term positioning.

Yonni Crutcher

I am a strategic creative leader with over 10 years of experience directing graphic design and brand management. My journey has been driven by a passion for visual storytelling and a commitment to aligning creative vision with business objectives. I thrive in collaborative environments where I can motivate teams to deliver high-impact work that connects with audiences on various platforms. My expertise spans various industries and settings, from agencies to in-house teams. I take pride in building scalable design systems and navigating challenges while ensuring quality and consistency in every project. I strongly believe in the power of design as a tool for growth, and I am dedicated to guiding brands through change and long-term positioning.

Available to hire

I am a strategic creative leader with over 10 years of experience directing graphic design and brand management. My journey has been driven by a passion for visual storytelling and a commitment to aligning creative vision with business objectives. I thrive in collaborative environments where I can motivate teams to deliver high-impact work that connects with audiences on various platforms.

My expertise spans various industries and settings, from agencies to in-house teams. I take pride in building scalable design systems and navigating challenges while ensuring quality and consistency in every project. I strongly believe in the power of design as a tool for growth, and I am dedicated to guiding brands through change and long-term positioning.

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Experience Level

Work Experience

Marketing Communications & Graphic Designer at Boynton Beach School of Music, Dance & Drama
September 1, 2023 - Present
Currently partnering with executive leadership to guide creative strategy, supporting enrollment growth, brand visibility, and community engagement. I oversee the visual identity execution across digital, web, and print channels.
Graphic Designer / Print Production at Print Magic Specialty Printing
June 1, 2018 - May 1, 2025
Led end-to-end creative and production strategy for high-volume print initiatives, managing over 50 projects per quarter from concept through final delivery.
Creative Director at SLMG Brand Management
July 1, 2015 - October 1, 2024
Served as senior creative leader for 15–25 active client brands, directing brand strategy and integrated marketing initiatives. Led and mentored creative teams to ensure consistency and quality.
Marketing Specialist at Batchelor & Kimball
August 1, 2021 - May 1, 2023
Managed the RFP lifecycle for multimillion-dollar projects, contributing to a higher proposal win rate through clear positioning and strong stakeholder coordination.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Education, Professional Services