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I'm Francesca Ragone, a digital marketing and e-commerce professional with 4+ years of experience at VF Corporation across retail and luxury brands. I combine visual storytelling with data-driven optimization to elevate engagement and conversion across digital touchpoints, leading multi-market GTM content launches and performance campaigns. I thrive in dynamic, intercultural teams and enjoy turning insights into impactful content and experiences. I leverage AI-enhanced workflows to scale delivery during brand transitions, manage large budgets, and continuously improve funnel efficiency, CTR, CVR, and AOV. Fluent in Italian and English, with working knowledge of French and Spanish.…I'm Francesca Ragone, a digital marketing and e-commerce professional with 4+ years of experience at VF Corporation across retail and luxury brands. I combine visual storytelling with data-driven optimization to elevate engagement and conversion across digital touchpoints, leading multi-market GTM content launches and performance campaigns. I thrive in dynamic, intercultural teams and enjoy turning insights into impactful content and experiences. I leverage AI-enhanced workflows to scale delivery during brand transitions, manage large budgets, and continuously improve funnel efficiency, CTR, CVR, and AOV. Fluent in Italian and English, with working knowledge of French and Spanish.

Francesca Ragone

UX Designer, Graphic Designer, Product Designer, +6

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I'm Francesca Ragone, a digital marketing and e-commerce professional with 4+ years of experience at VF Corporation across retail and luxury brands. I combine visual storytelling with data-driven optimization to elevate engagement and conversion across digital touchpoints, leading multi-market GTM content launches and performance campaigns. I thrive in dynamic, intercultural teams and enjoy turning insights into impactful content and experiences. I leverage AI-enhanced workflows to scale delivery during brand transitions, manage large budgets, and continuously improve funnel efficiency, CTR, CVR, and AOV. Fluent in Italian and English, with working knowledge of French and Spanish.…I'm Francesca Ragone, a digital marketing and e-commerce professional with 4+ years of experience at VF Corporation across retail and luxury brands. I combine visual storytelling with data-driven optimization to elevate engagement and conversion across digital touchpoints, leading multi-market GTM content launches and performance campaigns. I thrive in dynamic, intercultural teams and enjoy turning insights into impactful content and experiences. I leverage AI-enhanced workflows to scale delivery during brand transitions, manage large budgets, and continuously improve funnel efficiency, CTR, CVR, and AOV. Fluent in Italian and English, with working knowledge of French and Spanish.

Available to hire

I’m Francesca Ragone, a digital marketing and e-commerce professional with 4+ years of experience at VF Corporation across retail and luxury brands. I combine visual storytelling with data-driven optimization to elevate engagement and conversion across digital touchpoints, leading multi-market GTM content launches and performance campaigns.

I thrive in dynamic, intercultural teams and enjoy turning insights into impactful content and experiences. I leverage AI-enhanced workflows to scale delivery during brand transitions, manage large budgets, and continuously improve funnel efficiency, CTR, CVR, and AOV. Fluent in Italian and English, with working knowledge of French and Spanish.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Beginner

Spanish; Castilian

Beginner

Work Experience

E-commerce Project Lead at Pepino Profumeria

January 1, 2020 - January 1, 2021

Led the full launch of the Shopify e‑commerce platform and drove digital transformation initiatives, shifting 10% of total sales online in the first month.

Digital Customer Experience Specialist at VF Corp, Timberland

January 1, 2023 - January 1, 2025

Supported F’23 buying and digital catalogue readiness; improved platform stability via weekly performance-analysis insights and supported the CMS migration during UAT; innovated methods to increase digital engagement across all stages of the customer journey; supervised the Virtual Try-On (Vyking) initiative to enhance product discovery and conversion intent.

EMEA E-commerce Trainee at VF Corp, Timberland

January 1, 2022 - January 1, 2023

Gained exposure to multi‑market e‑commerce strategies, supported GTM alignment and analytics across EMEA.

Digital Marketing & Social Media Lead at VF Corp, Dickies

January 1, 2025 - Present

Own end‑to‑end content strategy and production across eCommerce, CRM, newsletters, social and paid channels; optimized ROAS and CAC while managing a €1M budget; delivered 100% on‑time, multi‑market GTM execution; led the digital marketing team to align across channels and supported brand transitions with AI‑enhanced workflow efficiencies.

Digital Customer Experience Specialist at VF Corp

January 1, 2023 - January 1, 2025

Supported F’23 buying and digital catalogue readiness. Improved platform stability through weekly performance-analysis insights and supported the CMS migration during UAT. Innovated and implemented methods to increase digital engagement across all stages of the customer journey. Supervised the Virtual Try-On (Vyking) initiative to enhance product discovery and conversion intent.

EMEA E-commerce Trainee at VF Corp

January 1, 2022 - January 1, 2023

Supported regional e-commerce initiatives across Europe, supporting analytics, platform readiness, and cross-functional collaboration.

Digital Marketing & Social Media Lead at VF Corp

January 1, 2025 - Present

Digital Marketing & Social Media Lead at VF Corporation - Dickies

January 1, 2025 - Present

Own end-to-end content strategy and production across eCommerce, CRM, newsletters, social and paid channels (Search, Social, Affiliates), optimizing ROAS and CAC while managing a €1M budget and delivering 100% on-time, multi-market GTM execution. Lead the digital marketing team, coordinating resources to deliver GTM content, campaigns, and cross-channel alignment. Optimize performance with GA4, Adobe Analytics, ContentSquare and CRO/AB testing, achieving double-digit CTR/CVR gains and strengthening overall funnel efficiency. Influence peers to support cohesive art direction and funnel-stage UX storytelling, improving content relevance and contributing to higher AOV and add-to-cart rates. Stabilize operational continuity and stakeholder alignment during the brand’s acquisition and transition, introducing AI-enhanced workflow efficiencies that increased scalability and delivery quality.

Digital Customer Experience Specialist at VF Corporation (Timberland)

January 1, 2023 - January 1, 2025

EMEA E-commerce Trainee at VF Corporation (Timberland)

January 1, 2022 - January 1, 2023

Supported EMEA e-commerce operations; assisted with buying and digital catalogue readiness; contributed to improving platform stability and customer journey; supported CMS migration during UAT and Vyking initiative.