Graduate Research Assistant - Design at Depaul University (School of Design)

Conducted visual and contextual analysis to translate design theory and social context into user-centered insights for branding and communication systems. Facilitated critiques and mentored students through research-driven workflows, guiding problem framing and concept development with a focus on user intent and emotional experience.

Product Designer Intern at NBCUniversal

Secured high-profile collaborations with top brands (Samsung, Olive Young, Musinsa) by pitching IP-based concepts and mockups for business partnerships. Developed large-scale events, including Annual Business Summits (1,500+ attendees), Minions Marathons (8,000+), and Jurassic Run through merchandise, presentations, and IP assets. Analyzed fashion, beauty, food, and lifestyle trends to translate market insights into product concepts and launches.

Art Director at Eirene

Directed rebrand of a premium footwear experience, translating customer behavior and in-store traffic patterns into spatial, digital, and exhibit campaigns design targeting brides and grooms in their 20s. Oversaw graphic design across print and digital content production, such as weekly photoshoots, social content, and web elements that helped drive significant growth in our brick-and-mortar location over six months.

UX & Digital Content Intern at Philly Fashion Week

Boosted visitor attendance by creating audience engagement-focused on-site content. Led interviews, surveys, and shooting in collaboration with guests, the designer, space director, and event manager.