Quality Assurance Specialist at LXT

Analyzed large data sets to validate accuracy and completeness for global AI training and marketing projects. Conducted data validation and audits to ensure high data quality for reporting and analysis. Worked with cross-functional teams to maintain strict data integrity and meet project deadlines.

Social Media Strategist at Self-Employed (Freelance)

Developed social media strategies for small businesses and local brands. Created digital campaigns and social media content to improve brand visibility. Helped with storytelling and audience engagement; led hiring/onboarding and training of social media interns; mentored them in content creation, social media strategy, platform tools, and brand communication.

Bilingual Customer Experience Specialist at Air Canada

Delivered customer service in English, Hindi and Punjabi during check-in and boarding, collaborating with airport staff to ensure smooth operations during peak periods.

Volunteer Digital Marketing Specialist at Veggie Fest Chicago

Managed digital marketing for Veggie Fest, creating and executing event campaigns, content calendars and promotional materials to increase awareness and attendance.

Social Media Manager at Path Seekers

Developed organic social media strategies for 10+ industries to drive awareness, engagement and growth. Managed content calendars based on audience insights, trends and algorithms for Instagram, TikTok and LinkedIn. Created reels, short videos, carousels and posts with optimized captions and hashtags to boost reach and conversions. Analyzed metrics with Meta Business Suite; conducted A/B tests and optimization for engagement, followers and ROI. Led community management: daily comments, DMs, inquiries and authentic audience building. Led on-site shoots and collaborated with influencers; served as on-camera brand representative. Led hiring, onboarding, and training of social media interns in content creation, social media strategy, platform tools and brand communications.

Freelance Social Media Strategist at Self-Employed

Developed social media strategies for 10+ industries to drive awareness, engagement and growth. Created digital campaigns and social media content to improve brand visibility. Helped businesses strengthen brand storytelling and audience engagement.