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Hi, I’m Cody Peterson, a public-facing community leader and strategic communicator with 7+ years of experience building scalable engagement systems for gaming entertainment fandoms. I specialize in turning player feedback into actionable insights and translating sentiment into go-to-market and live service plans, with hands-on expertise in Discord ecosystems, player councils, influencer activations, and cross-functional collaboration with product, marketing, and live ops. I’ve led large communities, grown Discord from 5k to 14k servers, and consistently delivered engaging events, surveys, and content that foster healthy discussions and diverse contributor voices. I’m passionate about storytelling, transparent updates, and shaping experiences that bring fans closer to the games they love.…Hi, I’m Cody Peterson, a public-facing community leader and strategic communicator with 7+ years of experience building scalable engagement systems for gaming entertainment fandoms. I specialize in turning player feedback into actionable insights and translating sentiment into go-to-market and live service plans, with hands-on expertise in Discord ecosystems, player councils, influencer activations, and cross-functional collaboration with product, marketing, and live ops. I’ve led large communities, grown Discord from 5k to 14k servers, and consistently delivered engaging events, surveys, and content that foster healthy discussions and diverse contributor voices. I’m passionate about storytelling, transparent updates, and shaping experiences that bring fans closer to the games they love.

Cody Peterson

Community Manager, Social Media Manager, Content Producer, +2

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Hi, I’m Cody Peterson, a public-facing community leader and strategic communicator with 7+ years of experience building scalable engagement systems for gaming entertainment fandoms. I specialize in turning player feedback into actionable insights and translating sentiment into go-to-market and live service plans, with hands-on expertise in Discord ecosystems, player councils, influencer activations, and cross-functional collaboration with product, marketing, and live ops. I’ve led large communities, grown Discord from 5k to 14k servers, and consistently delivered engaging events, surveys, and content that foster healthy discussions and diverse contributor voices. I’m passionate about storytelling, transparent updates, and shaping experiences that bring fans closer to the games they love.…Hi, I’m Cody Peterson, a public-facing community leader and strategic communicator with 7+ years of experience building scalable engagement systems for gaming entertainment fandoms. I specialize in turning player feedback into actionable insights and translating sentiment into go-to-market and live service plans, with hands-on expertise in Discord ecosystems, player councils, influencer activations, and cross-functional collaboration with product, marketing, and live ops. I’ve led large communities, grown Discord from 5k to 14k servers, and consistently delivered engaging events, surveys, and content that foster healthy discussions and diverse contributor voices. I’m passionate about storytelling, transparent updates, and shaping experiences that bring fans closer to the games they love.

Available to hire

Hi, I’m Cody Peterson, a public-facing community leader and strategic communicator with 7+ years of experience building scalable engagement systems for gaming entertainment fandoms. I specialize in turning player feedback into actionable insights and translating sentiment into go-to-market and live service plans, with hands-on expertise in Discord ecosystems, player councils, influencer activations, and cross-functional collaboration with product, marketing, and live ops.

I’ve led large communities, grown Discord from 5k to 14k servers, and consistently delivered engaging events, surveys, and content that foster healthy discussions and diverse contributor voices. I’m passionate about storytelling, transparent updates, and shaping experiences that bring fans closer to the games they love.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Swedish

Advanced

Norwegian

Intermediate

Japanese

Beginner

English

Fluent

Work Experience

Community Manager at Intrepid Studios

January 1, 2021 - Present

Lead the community engagement strategy for Ashes of Creation, a massively multiplayer online game, across Discord, forums, Reddit, YouTube, Twitch, and global social channels. Manage a 165K+ member Discord community and a cross-time-zone team of 12+ volunteer moderators, driving engagement and ensuring a safe user experience. Grew Discord servers by +180% since 2021, increased annual visitors by 32%, doubled total messages (+133%), grew voice activity by 582%, and achieved 252% growth in new members. Oversaw forums (200K monthly pageviews / 50K visits), shaped long-term growth, and improved discussion quality and contributor diversity. Architected scalable programs (Office Hours on Discord Stage, feedback pipelines, in-game events, surveys) and served as a public-facing representative during testing cycles and reveals. Synthesized community sentiment into actionable reports used cross-department by design, product, art, and leadership. Drafted and published patch notes, dev blogs, news

Event Manager at Reef Technology

January 1, 2019 - January 1, 2021

Managed daily operations across a dozen client accounts and 75+ staff, ensuring high-quality service delivery for events and venues. Led end-to-end event logistics including site planning, traffic flow design, staffing schedules, safety standards, and guest arrival/departure operations. Served as primary client and city liaison, coordinating with venue managers, municipal agencies, and law enforcement to ensure smooth, compliant operations. Trained and supervised large cross-shift teams, standardizing hospitality, safety, and guest-service protocols across all locations. Handled budgeting, invoicing, staffing plans, and post-event reporting, ensuring profitable execution and strong client satisfaction. Provided on-site leadership during high-profile events, resolving escalations and maintaining professional public communications.

Community & Social Media Manager at Esports @ UMN

January 1, 2017 - January 1, 2019

Built one of Minnesota’s largest collegiate gaming communities, scaling Discord and social media presence. Led content strategy and campaign execution for newsletters, announcements, and sponsor integrations. Coordinated esports tournaments, partnered with local venues, and developed fan-centric storytelling programs.