Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Japanese
Intermediate
Work Experience
Assistant Manager - Growth Marketing at PayU Payments
January 1, 2023 - PresentOwned onboarding, engagement and retention across the PayU merchant lifecycle—from onboarding to repeat transactions—driving sustained growth. Led end-to-end lifecycle marketing using Push, WhatsApp, Email and SMS; implemented Netcore MarTech to design automated journeys across Onboarding, First Transaction (M0) and Repeat Usage. Increased onboarding completion from 3% to 8% and first transaction rate from 55% to 79%; built 200K+ user cohorts and leveraged segmentation to drive YoY growth. Led cross-sell across 10+ PayU products and partnered with agencies to scale acquisition and ROI.
Growth Marketing Manager at Paytm
January 1, 2021 - January 1, 2023Owned mobile app growth and lifecycle marketing for a high-scale gaming app within the Paytm ecosystem. Built end-to-end CRM/CLM strategies; deployed churn-prediction models; improved retention via targeted lifecycle communications (push, in-app, SMS, email). Led Hindi-language Wynk Music growth and lifecycle efforts, and managed co-branded campaigns with Sony Music, Universal Music and T-Series to boost activation and repeat usage. Built funnel analytics and cohort reports to optimize spend and engagement.
Education
Bachelor of Business Administration at University of Lucknow
January 1, 2016 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Telecommunications, Financial Services, Gaming
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Growth Marketer
We have the best growth marketer experts on Twine. Hire a growth marketer in Lucknow today.