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I am a digital marketing and content strategist with 8+ years of experience helping global brands define their voice, refine their messaging, and create digital experiences that genuinely connect. Having lived and worked across the UK, South Korea, South Africa, and the U.S., I’ve developed a deep appreciation for how culture, language, and context shape the way people interact with content. I’ve learned to adapt quickly in new environments, bringing strong editorial craft, brand storytelling, SEO, and UX principles to content that feels intuitive, engaging, and strategically effective. I love exploring how people think, read, and behave online, and I’m skilled at translating those insights into thoughtful campaigns and digital narratives. I’m passionate about brand identity, user-centered communication, and using emerging tools and technology to build smarter, more meaningful content at scale.…I am a digital marketing and content strategist with 8+ years of experience helping global brands define their voice, refine their messaging, and create digital experiences that genuinely connect. Having lived and worked across the UK, South Korea, South Africa, and the U.S., I’ve developed a deep appreciation for how culture, language, and context shape the way people interact with content. I’ve learned to adapt quickly in new environments, bringing strong editorial craft, brand storytelling, SEO, and UX principles to content that feels intuitive, engaging, and strategically effective. I love exploring how people think, read, and behave online, and I’m skilled at translating those insights into thoughtful campaigns and digital narratives. I’m passionate about brand identity, user-centered communication, and using emerging tools and technology to build smarter, more meaningful content at scale.

Courtney Crook

Marketing Strategist, Brand Strategist, Content Creator, +1

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I am a digital marketing and content strategist with 8+ years of experience helping global brands define their voice, refine their messaging, and create digital experiences that genuinely connect. Having lived and worked across the UK, South Korea, South Africa, and the U.S., I’ve developed a deep appreciation for how culture, language, and context shape the way people interact with content. I’ve learned to adapt quickly in new environments, bringing strong editorial craft, brand storytelling, SEO, and UX principles to content that feels intuitive, engaging, and strategically effective. I love exploring how people think, read, and behave online, and I’m skilled at translating those insights into thoughtful campaigns and digital narratives. I’m passionate about brand identity, user-centered communication, and using emerging tools and technology to build smarter, more meaningful content at scale.…I am a digital marketing and content strategist with 8+ years of experience helping global brands define their voice, refine their messaging, and create digital experiences that genuinely connect. Having lived and worked across the UK, South Korea, South Africa, and the U.S., I’ve developed a deep appreciation for how culture, language, and context shape the way people interact with content. I’ve learned to adapt quickly in new environments, bringing strong editorial craft, brand storytelling, SEO, and UX principles to content that feels intuitive, engaging, and strategically effective. I love exploring how people think, read, and behave online, and I’m skilled at translating those insights into thoughtful campaigns and digital narratives. I’m passionate about brand identity, user-centered communication, and using emerging tools and technology to build smarter, more meaningful content at scale.

Available to hire

I am a digital marketing and content strategist with 8+ years of experience helping global brands define their voice, refine their messaging, and create digital experiences that genuinely connect. Having lived and worked across the UK, South Korea, South Africa, and the U.S., I’ve developed a deep appreciation for how culture, language, and context shape the way people interact with content.
I’ve learned to adapt quickly in new environments, bringing strong editorial craft, brand storytelling, SEO, and UX principles to content that feels intuitive, engaging, and strategically effective. I love exploring how people think, read, and behave online, and I’m skilled at translating those insights into thoughtful campaigns and digital narratives. I’m passionate about brand identity, user-centered communication, and using emerging tools and technology to build smarter, more meaningful content at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Copywriter (Full time) at Harrods Ltd.

January 1, 2016 - January 1, 2019

Create dynamic copy for marketing materials, campaigns, and product storytelling across multiple digital platforms; collaborate with marketing and design to develop cross-channel assets that support retail objectives and brand voice; ensure accuracy, tone, and engagement across global campaigns.

Copy Editor (Full time) at MATCHESFASHION.com

January 1, 2019 - December 1, 2023

Produce and refine high-quality content for digital campaigns and editorial initiatives; collaborate with design and marketing teams to align content with strategic goals; guide junior writers and freelancers; introduced a centralized content style guide to streamline workflows.

Content Manager (Full time) at SUSHISAMBA Group (London, UK)

December 1, 2023 - August 1, 2025

Directed digital marketing and content strategies to elevate brand visibility and audience engagement across owned and paid channels; managed website updates and SEO initiatives; led creation of branded assets; used AI tools to streamline workflows; delivered analytics dashboards and performance insights; partnered with cross-functional teams to ensure cohesive messaging across internal and external communications.

Social Media Community Manager (Contract) at The Light Park

October 1, 2025 - January 1, 2026

Manage daily community engagement across Facebook and Instagram; respond to comments, questions, and customer messages with speed, clarity, and brand-aligned tone; monitor real-time sentiment and escalate issues or opportunities to the client team; provide on-call support during peak hours to ensure consistent, high-quality audience interaction.

Social Media Manager at The Light Park

October 1, 2025 - January 1, 2026

Manage daily community engagement across Facebook and Instagram, responding to comments, questions, and customer messages with speed, clarity, and a brand-aligned tone. Monitor customer sentiment in real time and escalate issues or opportunities to the client team when needed. Provide on-call support during peak hours to ensure consistent, high-quality audience interaction. Maintain a positive, helpful, on-brand voice that strengthens customer experience and supports campaign goals.

Content Manager (Full-time) at Sushi Samba Group

December 1, 2023 - August 1, 2025

Directed digital marketing and content strategy to elevate brand visibility and audience engagement across owned and paid channels. Managed website updates and SEO initiatives, improving organic visibility and user experience. Led creation of branded assets, infographics, and campaign visuals aligned with corporate identity and performance goals. Used AI tools to streamline workflows and enhance data-driven storytelling. Delivered analytics dashboards and insights to inform marketing strategy and leadership decisions. Partnered with cross-functional teams to ensure cohesive messaging across internal and external communications.

Copy Editor at MatchesFashion.com

January 1, 2019 - December 31, 2023

Produced and refined high-quality content for digital campaigns and editorial initiatives, maintaining tone consistency and brand integrity. Collaborated with design and marketing teams to align content with strategic goals and engagement metrics. Guided junior writers and freelancers, ensuring on-brand execution and adherence to deadlines. Introduced a centralized content style guide to streamline workflows and strengthen brand voice.

Copywriter at Harrods Ltd.

January 1, 2016 - January 1, 2019

Created dynamic copy for marketing materials, campaigns, and product storytelling across multiple digital platforms. Collaborated with marketing and design departments to develop cross-channel creative assets that supported retail objectives. Ensured accuracy, tone, and engagement across global campaigns and customer communications.