Hi, I’m Faiza Ayaz, a Digital Marketing Specialist with 3+ years of experience in growth marketing across FMCG, E-commerce, and SAAS brands. I combine my medical background and an MBA to drive innovative growth strategies through iterative testing, data-driven insights, and creative storytelling. I’m passionate about building a strong social media presence for clients, scaling ROIs, and growing new customers by leveraging marketing channels, content, and partnerships. I thrive on turning ideas into measurable results and collaborating with teams to meet KPIs.

Faiza Ayaz

Hi, I’m Faiza Ayaz, a Digital Marketing Specialist with 3+ years of experience in growth marketing across FMCG, E-commerce, and SAAS brands. I combine my medical background and an MBA to drive innovative growth strategies through iterative testing, data-driven insights, and creative storytelling. I’m passionate about building a strong social media presence for clients, scaling ROIs, and growing new customers by leveraging marketing channels, content, and partnerships. I thrive on turning ideas into measurable results and collaborating with teams to meet KPIs.

Available to hire

Hi, I’m Faiza Ayaz, a Digital Marketing Specialist with 3+ years of experience in growth marketing across FMCG, E-commerce, and SAAS brands. I combine my medical background and an MBA to drive innovative growth strategies through iterative testing, data-driven insights, and creative storytelling.

I’m passionate about building a strong social media presence for clients, scaling ROIs, and growing new customers by leveraging marketing channels, content, and partnerships. I thrive on turning ideas into measurable results and collaborating with teams to meet KPIs.

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Language

English
Fluent
Hindi
Advanced
Swedish
Advanced
Urdu
Advanced
Arabic
Advanced

Work Experience

Digital Marketing Specialist (Performance Marketing) at McCollins Media UAE
February 1, 2022 - July 1, 2023
Led end-to-end digital marketing initiatives including SEM, PPC/Display/Retargeting, SEO, content strategy, site design, online partnerships and brand collaborations to maximize site traffic and conversions. Managed paid search, social ads and analytics to optimize ROI across UAE, Qatar, Pakistan, Sri Lanka, Nepal & Bangladesh. Built and led a high-performance marketing team and drove innovative campaigns with a focus on iterative testing and KPI alignment.
Marketing Specialist at Mant al Malaysia
January 1, 2020 - July 1, 2020
In that amazing role, responsibilities included managing MQLs and pipeline, generating campaigns across channels (Facebook Ads, LinkedIn, Twitter, TikTok, YouTube, 6Sense Display and sponsorships). Took full ownership of clients' social media accounts, communicating with online communities and driving brand engagement.

Education

MBA in Marketing at Universiti Kuala Lumpur
January 1, 2020 - January 1, 2022

Qualifications

Bachelor of Science in Physiotherapy
January 11, 2030 - March 10, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other