I am a Senior Product Design leader with over 20 years of experience delivering high-impact user experiences across startups, scale-ups, and enterprise organisations. I create design strategies, build teams, and develop scalable systems that drive measurable business outcomes such as revenue growth and user adoption. Today I am advancing design practice through AI integration and exploring emergent technologies to stay ahead of the curve.…

Craig Stanford

I am a Senior Product Design leader with over 20 years of experience delivering high-impact user experiences across startups, scale-ups, and enterprise organisations. I create design strategies, build teams, and develop scalable systems that drive measurable business outcomes such as revenue growth and user adoption. Today I am advancing design practice through AI integration and exploring emergent technologies to stay ahead of the curve.…

Available to hire

I am a Senior Product Design leader with over 20 years of experience delivering high-impact user experiences across startups, scale-ups, and enterprise organisations. I create design strategies, build teams, and develop scalable systems that drive measurable business outcomes such as revenue growth and user adoption.

Today I am advancing design practice through AI integration and exploring emergent technologies to stay ahead of the curve.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Product Design Lead at Prospa
June 1, 2024 - October 1, 2025
Managed and mentored a team of 3 product designers; established design strategy and operating frameworks. Developed and implemented a comprehensive design system for web and mobile apps to ensure scalability. Delivered Tap 2 Pay mobile feature, brought your own card loyalty program, and a new mobile app for broker partners, expanding channel reach and engagement. Led a cross-functional hackathon to build production-ready AI-powered design system components and documentation.
Senior Product Designer at ProsPA
June 1, 2024 - October 1, 2025
Managed and mentored a team of 3 product designers, establishing design strategy and operational frameworks. Developed and implemented a comprehensive design system for web and mobile apps to ensure scalability. Delivered Tap 2 Pay for mobile, Bring your own credit card loyalty program and a new mobile app for broker partners, expanding channel reach and engagement. Led a cross-functional hackathon team to build production-ready AI powered design system components and documentation.
Lead Product Designer at Prospa
June 1, 2024 - October 1, 2025
Managed and mentored a team of 3 product designers, establishing design strategy and operational frameworks. Delivered Tap2Pay for mobile, Bring Your Own Credit Card loyalty program and a new mobile app for broker partners, expanding channel reach and engagement. Led a cross-functional hackathon to build production-ready AI-powered design system components and documentation.
Senior Product Designer at Zip
March 1, 2023 - May 1, 2024
Led end-to-end UX/UI design for merchant platforms, mobile apps, web apps and internal tools. Increased cross-sell and revenue of instalment extensions by 130% in the first month post-launch. Led the successful launch of Zip Plus across merchant and checkout channels. Implemented new governance model and contribution guidelines for the design system.
Product Design Lead at My ria
December 1, 2021 - March 1, 2023
Founding product design lead for a Web3 gaming startup, building and managing a team of 3 designers. Led design for Ethereum L2 wallet, NFT marketplace and node services, delivering the platform within 6 months. Drove user adoption with over 1,000,000 unique wallets created and significant ETH trading volume. Established scalable design system and processes for rapid feature delivery.
Product Design Lead at Myria
December 1, 2021 - March 1, 2023
Founding product design lead for Web3 gaming startup, building and managing a team of 3 designers. Led design for Ethereum L2 wallet, NFT marketplace and node services, delivering the platform within 6 months. Drove user adoption with over 1 million unique wallets created and significant ETH trading volume. Established scalable design system and processes for rapid feature delivery.
Senior Product Designer at Macquarie
July 1, 2020 - November 1, 2021
Led product design team and served as lead individual contributor for business banking platform migration. Successfully migrated platform to Macquarie design system while improving bulk payment features. Coached and mentored product design graduates on Figma proficiency and design system implementation.
Client Experience Lead at InfoTrack
May 1, 2019 - April 1, 2020
Led InfoTrack's transformation to human-centered design methodologies, reporting directly to the CEO. Delivered complete redesign of core platform, achieving the highest net revenue day post-launch. Increased product discovery by 42% and cross-selling by 28% through interface improvements.

Education

User Experience Design Certificate at Academy Xi
January 11, 2030 - January 1, 2016
User Experience Design Certificate at Academy Xi
January 11, 2030 - January 1, 2016
User Experience Design Certificate at Academy Xi
January 11, 2030 - January 1, 2016
User Experience Design Certificate at Academy Xi
January 11, 2030 - January 1, 2016

Qualifications

User Experience Design Certificate
January 11, 2030 - January 1, 2016
User Experience Design Certificate
January 11, 2030 - January 1, 2016
User Experience Design Certificate
January 11, 2030 - January 1, 2016

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Financial Services, Professional Services

Skills

Experience Level