Available to hire
I am a marketing leader with a track record of driving growth for multi-location brands and franchise networks. I specialize in building scalable marketing strategies that align brand positioning with digital demand generation and local market execution to accelerate revenue growth for distributed teams and franchise owners.
I leverage AI-powered marketing tools, marketing automation platforms, and CRM analytics to improve performance and operational efficiency. I translate complex marketing initiatives into clear growth systems, enabling consistent lead generation and brand visibility across markets.
Language
English
Fluent
Work Experience
Brand Marketing Manager at ForCare Home Care | Best Life Brands
January 1, 2022 - December 31, 2025Led national brand marketing strategy and demand generation for one of North America's largest home care franchise systems (250+ locations). Developed scalable marketing playbooks and resources enabling distributed teams and franchise owners to execute consistent growth strategies across markets. Managed integrated campaigns across digital marketing, SEO, content marketing, and marketing automation; implemented CRM-driven marketing automation and lead nurturing programs, improving lead quality and conversions. Partnered with operations and leadership to support franchise owners with local marketing strategy, referral development, and digital marketing programs. Strengthened brand authority and market visibility through thought leadership and content initiatives. Coordinated marketing efforts with multi-brand franchise partners to align brand messaging and drive customer acquisition.
Education
Qualifications
Industry Experience
Healthcare, Professional Services, Retail, Media & Entertainment
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