Hi, I’m Jacqueline Domínguez Páez, a Content Strategist and Multimedia Designer from Pachuca, Mexico, with 2+ years of experience managing the digital presence of international and local brands. I specialize in Hybrid Marketing (Strategy + Visual Design), boosting organic reach and conversions. I’m bilingual (English B2) and proficient in the Adobe Creative Suite, delivering 150+ monthly assets across diverse sectors. I thrive in collaborative environments, coordinating bilingual editorial calendars and shaping brand identity across social platforms and print media. I enjoy turning insights into creative, high-quality assets that engage audiences and drive results.

Jacqueline Domínguez Páez

Hi, I’m Jacqueline Domínguez Páez, a Content Strategist and Multimedia Designer from Pachuca, Mexico, with 2+ years of experience managing the digital presence of international and local brands. I specialize in Hybrid Marketing (Strategy + Visual Design), boosting organic reach and conversions. I’m bilingual (English B2) and proficient in the Adobe Creative Suite, delivering 150+ monthly assets across diverse sectors. I thrive in collaborative environments, coordinating bilingual editorial calendars and shaping brand identity across social platforms and print media. I enjoy turning insights into creative, high-quality assets that engage audiences and drive results.

Available to hire

Hi, I’m Jacqueline Domínguez Páez, a Content Strategist and Multimedia Designer from Pachuca, Mexico, with 2+ years of experience managing the digital presence of international and local brands. I specialize in Hybrid Marketing (Strategy + Visual Design), boosting organic reach and conversions. I’m bilingual (English B2) and proficient in the Adobe Creative Suite, delivering 150+ monthly assets across diverse sectors.

I thrive in collaborative environments, coordinating bilingual editorial calendars and shaping brand identity across social platforms and print media. I enjoy turning insights into creative, high-quality assets that engage audiences and drive results.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Social Media Manager & Content Designer at Mimada Beauty
July 1, 2025 - February 1, 2026
Led comprehensive social media strategy and content design for a high-end luxury beauty salon in Canada. Coordinated a bilingual editorial plan, produced 150+ digital assets monthly, and optimized Reels to boost reach and engagement. Achievements include a 240.4% increase in accounts reached (11k+), a 22% rise in profile activity within 30 days, and a 65.8% increase in external link clicks to the booking system. Implemented retention tactics that grew views by 60% in the first two months and attracted new audiences (+32% views from non-followers). Coordinated copy and visual assets using collaborative tools to ensure timely delivery.
Graphic Designer & Social Media Manager at Agencia Cuadrícula
September 1, 2023 - November 1, 2025
Managed accounts for 15+ brands across Northwest Mexico. Produced and scheduled 150+ digital assets monthly (Reels, TikToks, Carousels, Stories) for up to 8 clients with 100% on-time delivery. Defined visual identity, tone of voice, and content pillars for social platforms. Managed digital communities for a laser hair removal clinic, improving customer service and engagement. Optimized social profiles for visibility (Bio, Highlights, SEO) and created print materials to ensure brand consistency across physical locations and digital platforms.
Graphic Designer at Freelance, Culiacán, Sinaloa
January 1, 2020 - January 1, 2023
E-commerce: Managed a Print-on-Demand store, applying design trends to create globally marketable merchandise. Created corporate identity and stationery for SMEs, tailoring visual styles to client needs.

Education

Bachelor of Arts in Multimedia Design and Arts at Universidad Autónoma de Sinaloa
January 1, 2018 - January 1, 2023

Qualifications

Social Media Advertising – Santander Open Academy
March 6, 2025 - March 11, 2026
EF SET English Certificate
January 11, 2030 - March 11, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail