Jacqueline Domínguez Páez

Led comprehensive social media strategy and content design for a high-end luxury beauty salon in Canada. Coordinated a bilingual editorial plan, produced 150+ digital assets monthly, and optimized Reels to boost reach and engagement. Achievements include a 240.4% increase in accounts reached (11k+), a 22% rise in profile activity within 30 days, and a 65.8% increase in external link clicks to the booking system. Implemented retention tactics that grew views by 60% in the first two months and attracted new audiences (+32% views from non-followers). Coordinated copy and visual assets using collaborative tools to ensure timely delivery.

Managed accounts for 15+ brands across Northwest Mexico. Produced and scheduled 150+ digital assets monthly (Reels, TikToks, Carousels, Stories) for up to 8 clients with 100% on-time delivery. Defined visual identity, tone of voice, and content pillars for social platforms. Managed digital communities for a laser hair removal clinic, improving customer service and engagement. Optimized social profiles for visibility (Bio, Highlights, SEO) and created print materials to ensure brand consistency across physical locations and digital platforms.

E-commerce: Managed a Print-on-Demand store, applying design trends to create globally marketable merchandise. Created corporate identity and stationery for SMEs, tailoring visual styles to client needs.