Tiago Cordeiro

Created and implemented an SEO on-page optimization strategy across multiple European markets (categories, product pages, blog creation) with Google Search Console reporting; managed relationships with Burton's SEO agency including goal setting, budget planning, and reporting. Generated high six-figure organic search demand during peak season. Collaborated with global SEO and PR teams on backlink campaigns and content marketing, driving a 3x increase in KPI YoY. Implemented event/webinar/promotion landing pages and CMS updates; executed off-page SEO to build high-quality backlinks; performed site-wide audits and schema markup to improve crawlability, indexation, and performance; presented SEO performance reports to cross-functional teams and managed regional GA4 accounts.

Conducted active keyword research and implemented on-page SEO strategies (meta tags, headers, image alt text). Executed off-page SEO improvements such as fixing broken links, setting up proper redirects, and enhancing site crawlability. Used Google Search Console, SEMrush, Ahrefs to audit websites, monitor performance, and guide SEO strategy. Collaborated with content and development teams to improve site structure, support link-building efforts, and deliver actionable performance reports.