Mita Studios — Brand Strategy and Launch Plan
Kai Then Zen™ worked with Mita Studios to craft a strategic brand foundation for an art studio centred on slow pottery and sustainable production. The work included defining the studio’s brand philosophy, visual and narrative direction, product collection strategy, and positioning within the slow craft and design space. The goal was to translate the values of patience, intentionality, and artistry into a distinctive and elevated brand identity.
The strategy emphasised exclusivity, quiet luxury, and ritual living, aligning the brand with the growing movement toward mindful craftsmanship.
- Brand Designer
- Brand Strategist
- Copywriter
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