I'm a digital marketing strategist and content creator based in Arezzo, Italy, with a track record of helping SMBs and agencies scale through data-driven campaigns and creative execution. I bridge the gap between technical media buying and creative storytelling, delivering multi-channel campaigns across TikTok, Meta, and other platforms while aligning with core business objectives. I excel at shaping strategic narratives, producing compelling content, and driving ROAS and engagement through thoughtful, evidence-based approaches. Recently I’ve led growth initiatives for hospitality and retail sectors, coordinating on-brand awareness to conversion campaigns, and I’ve consistently improved ROAS for top accounts by up to 25%. I’m collaborative, client-focused, and comfortable steering creative teams and stakeholders toward shared business goals while maintaining a strong emphasis on data, metrics, and scalable processes.…I'm a digital marketing strategist and content creator based in Arezzo, Italy, with a track record of helping SMBs and agencies scale through data-driven campaigns and creative execution. I bridge the gap between technical media buying and creative storytelling, delivering multi-channel campaigns across TikTok, Meta, and other platforms while aligning with core business objectives. I excel at shaping strategic narratives, producing compelling content, and driving ROAS and engagement through thoughtful, evidence-based approaches. Recently I’ve led growth initiatives for hospitality and retail sectors, coordinating on-brand awareness to conversion campaigns, and I’ve consistently improved ROAS for top accounts by up to 25%. I’m collaborative, client-focused, and comfortable steering creative teams and stakeholders toward shared business goals while maintaining a strong emphasis on data, metrics, and scalable processes.WWWW…