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I am Tobias Wåhlén, a communications & public relations expert with 20+ years of experience across industries. I help organizations manage brand, reputation and stakeholder engagement, blending strategic thinking with hands-on execution. I remain calm under pressure and have led high-stakes media and crisis programmes, built executive platforms and delivered measurable business outcomes. Throughout my career I have steered global campaigns, crisis management, ESG reporting and Nordic go-to-market strategies. I thrive on turning complexity into clarity, aligning leadership with communication to drive tangible results—including a 60% revenue growth as CEO at Lindahl. I am a trusted advisor to boards and executives across regulated sectors, professional services, and consumer brands.…I am Tobias Wåhlén, a communications & public relations expert with 20+ years of experience across industries. I help organizations manage brand, reputation and stakeholder engagement, blending strategic thinking with hands-on execution. I remain calm under pressure and have led high-stakes media and crisis programmes, built executive platforms and delivered measurable business outcomes. Throughout my career I have steered global campaigns, crisis management, ESG reporting and Nordic go-to-market strategies. I thrive on turning complexity into clarity, aligning leadership with communication to drive tangible results—including a 60% revenue growth as CEO at Lindahl. I am a trusted advisor to boards and executives across regulated sectors, professional services, and consumer brands.

Tobias Wåhlén

Presenter, Writer, Marketing Strategist, +1

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I am Tobias Wåhlén, a communications & public relations expert with 20+ years of experience across industries. I help organizations manage brand, reputation and stakeholder engagement, blending strategic thinking with hands-on execution. I remain calm under pressure and have led high-stakes media and crisis programmes, built executive platforms and delivered measurable business outcomes. Throughout my career I have steered global campaigns, crisis management, ESG reporting and Nordic go-to-market strategies. I thrive on turning complexity into clarity, aligning leadership with communication to drive tangible results—including a 60% revenue growth as CEO at Lindahl. I am a trusted advisor to boards and executives across regulated sectors, professional services, and consumer brands.…I am Tobias Wåhlén, a communications & public relations expert with 20+ years of experience across industries. I help organizations manage brand, reputation and stakeholder engagement, blending strategic thinking with hands-on execution. I remain calm under pressure and have led high-stakes media and crisis programmes, built executive platforms and delivered measurable business outcomes. Throughout my career I have steered global campaigns, crisis management, ESG reporting and Nordic go-to-market strategies. I thrive on turning complexity into clarity, aligning leadership with communication to drive tangible results—including a 60% revenue growth as CEO at Lindahl. I am a trusted advisor to boards and executives across regulated sectors, professional services, and consumer brands.

Available to hire

I am Tobias Wåhlén, a communications & public relations expert with 20+ years of experience across industries. I help organizations manage brand, reputation and stakeholder engagement, blending strategic thinking with hands-on execution. I remain calm under pressure and have led high-stakes media and crisis programmes, built executive platforms and delivered measurable business outcomes.

Throughout my career I have steered global campaigns, crisis management, ESG reporting and Nordic go-to-market strategies. I thrive on turning complexity into clarity, aligning leadership with communication to drive tangible results—including a 60% revenue growth as CEO at Lindahl. I am a trusted advisor to boards and executives across regulated sectors, professional services, and consumer brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Swedish

Fluent

English

Fluent

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Co-Founder at SEVN Partners

January 1, 2025 - Present

Co-founder responsible for managing business development, legal issues, branding, communication, and strategy development for an electric vehicle start-up; prepared business case for investors and secured initial seed investment; optimized project workflows with AI tools, dramatically reducing preparation time.

Chief Executive Officer at Advokatfirman Lindahl

January 1, 2019 - December 31, 2024

Spearheaded group operational management and strategic external communications, driving 60% revenue growth over four years via thought leadership, PR calendar, and digital activation. Led ESG reporting for more than 5 years. Positioned the firm top-ranked in client satisfaction/employer surveys; launched employer-brand programmes that lifted applications and retention. Directed financial PR, M&A messaging, and thought leadership efforts, positioning Lindahl as a leading Swedish law firm for client satisfaction and industry rankings in the last decade. Led crisis communication through high-profile legal and regulatory cases, safeguarding client and employee trust. Acted as key spokesperson, securing both key stakeholder dialogue and media coverage. Oversaw brand and digital strategy, including social media and web presence.

Chief Operating Officer at Advokatfirman Lindahl

January 1, 2016 - December 31, 2018

Developed employer branding initiatives that positioned Lindahl as a top-tier law firm ranked among Sweden’s top 5 most attractive employers by Universum. Strengthened stakeholder relations with listed clients and public authorities. Advised senior leadership on complex communication challenges and reputation strategy. Designed and implemented employee engagement programs, internal communication campaigns, and brand messaging, achieving very strong employee satisfaction scores.

Head of Marketing & Communications at Advokatfirman Lindahl

January 1, 2011 - January 1, 2016

Developed employer branding initiatives, strengthened stakeholder relations with listed clients and public authorities, advised senior leadership on complex communication challenges and reputation strategy, and designed internal campaigns and brand messaging, achieving very strong employee satisfaction scores.

Chief Operating Officer at DLA Piper

January 1, 2018 - December 31, 2019

Created first integrated Nordic communications strategy across five offices, leading to a unified approach across Nordic offices, increasing brand recognition, share of voice in legal press and inbound leads. Led multi-country stakeholder engagement strategies influencing media coverage and marketing. Designed and delivered internal communication programs including town halls, intranet content, and employee engagement campaigns to align global strategies with local execution. Led financial and media relations, enhancing positioning across legal and financial sectors and key audiences. Supported major M&A activities and sensitive transactional communications. Introduced employee engagement initiatives and internal content strategies, resulting in improved employee retention and talent relations.

Head of Media & Stakeholder Relations at Arla Foods

January 1, 2007 - December 31, 2011

Corporate spokesperson handling national and cross-border crises, such as regulatory investigations and international brand challenges in China and the Middle East, safeguarding consumer confidence and minimising impact on trust. Built regulator/industry relationships and lifecycle communications with health agencies – delivering sustainability/CSR communications supporting market goals. Represented company interests in industry forums and policy dialogues, shaping outcomes on public health and regulatory issues. Partnered with national regulatory and health agencies during product lifecycle communications, supporting market access and positive brand reputation for innovative food and health products.

Senior Consultant at Kreab AB

January 1, 1997 - December 31, 2007

Advised C-level executives at multinational and listed companies (e.g. AstraZeneca, SAAB, StoraEnso, Fortum) on media relations, corporate communication issues, crisis response, financial PR, IPOs, and corporate strategy. Supported AstraZeneca (and other pharma companies) in corporate communications, financial PR, and healthcare stakeholder engagement. Led crisis communications projects in industries such as pharmaceuticals, manufacturing, and finance. Developed investor-facing materials and coordinated stakeholder reporting. Provided expertise in media outreach and reputation management.