I'm Mario Balac, a growth and performance marketing professional who loves turning data into growth. Over the past years I've built and executed multi-channel campaigns across EMEA and North America, helping brands scale with efficient budgets and measurable ROI. I work well in remote, cross-functional teams and have founded my own marketing agency to help clients grow. When I'm not optimizing funnels and metrics, I enjoy staying curious about new channels and sharing knowledge with my colleagues.

Mario Balac

I'm Mario Balac, a growth and performance marketing professional who loves turning data into growth. Over the past years I've built and executed multi-channel campaigns across EMEA and North America, helping brands scale with efficient budgets and measurable ROI. I work well in remote, cross-functional teams and have founded my own marketing agency to help clients grow. When I'm not optimizing funnels and metrics, I enjoy staying curious about new channels and sharing knowledge with my colleagues.

Available to hire

I’m Mario Balac, a growth and performance marketing professional who loves turning data into growth. Over the past years I’ve built and executed multi-channel campaigns across EMEA and North America, helping brands scale with efficient budgets and measurable ROI.

I work well in remote, cross-functional teams and have founded my own marketing agency to help clients grow. When I’m not optimizing funnels and metrics, I enjoy staying curious about new channels and sharing knowledge with my colleagues.

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Language

German
Fluent
English
Advanced

Work Experience

Performance Marketing Manager at Freelance (Remote)
August 1, 2017 - August 1, 2019
Led performance and growth marketing across multiple regions; planned and executed cross-channel campaigns (Meta, Google, TikTok); managed budgets and delivered weekly/monthly reporting; built scalable processes and digital funnel improvements with budget scope over €500k.
Performance Marketing Manager at Slash Digital GmbH
August 1, 2019 - January 1, 2022
Directed multi-channel performance marketing for B2B/B2C clients; designed end-to-end marketing funnels; provided strategic planning and execution across EMEA & NA; regular client communications and reporting; contributed to team leadership and project delivery.
Performance Marketing Manager at UpTempo GmbH
January 1, 2022 - January 1, 2023
Global remote role managing cross-channel campaigns; optimized media mix, budgets, and funnel performance; collaborated with regional teams to drive measurable growth metrics.
Founder / Managing Director at Eigene Marketing Agentur
January 1, 2023 - December 31, 2023
Founded and led a remote marketing agency; built a freelance network; delivered growth-focused campaigns for clients across EMEA; implemented strategic planning, budgeting, and cross-functional coordination.
Senior Performance Marketing Manager at Tech Energy Services GmbH
December 1, 2023 - December 1, 2025
Senior leadership role overseeing performance marketing initiatives; managed multi-channel campaigns (Meta, Google, TikTok, LinkedIn), budget optimization, and reporting; led cross-functional teams and mentored junior staff.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services