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I'm Juan Carlos Lopez Calderon, a Creative Director and Brand Designer with 16+ years of experience leading brand systems, digital art direction, and cross-channel campaigns across Italy, the U.S., and EMEA. I’ve steered brand expression for Culligan across 15 markets, built scalable visual systems, and collaborated with agencies, vendors, and freelancers to deliver 1,000+ assets across campaigns, packaging, and retail. I thrive in cross-functional teams, translating business goals into compelling digital experiences, UX/UI design, and launch execution. I combine hands-on craft with leadership, ensuring brand guardianship and process improvements while exploring AI-assisted workflows to accelerate asset production.…I'm Juan Carlos Lopez Calderon, a Creative Director and Brand Designer with 16+ years of experience leading brand systems, digital art direction, and cross-channel campaigns across Italy, the U.S., and EMEA. I’ve steered brand expression for Culligan across 15 markets, built scalable visual systems, and collaborated with agencies, vendors, and freelancers to deliver 1,000+ assets across campaigns, packaging, and retail. I thrive in cross-functional teams, translating business goals into compelling digital experiences, UX/UI design, and launch execution. I combine hands-on craft with leadership, ensuring brand guardianship and process improvements while exploring AI-assisted workflows to accelerate asset production.

Juan Carlos Lopez Calderon

Creative Director, Brand Designer, Designer, +3

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I'm Juan Carlos Lopez Calderon, a Creative Director and Brand Designer with 16+ years of experience leading brand systems, digital art direction, and cross-channel campaigns across Italy, the U.S., and EMEA. I’ve steered brand expression for Culligan across 15 markets, built scalable visual systems, and collaborated with agencies, vendors, and freelancers to deliver 1,000+ assets across campaigns, packaging, and retail. I thrive in cross-functional teams, translating business goals into compelling digital experiences, UX/UI design, and launch execution. I combine hands-on craft with leadership, ensuring brand guardianship and process improvements while exploring AI-assisted workflows to accelerate asset production.…I'm Juan Carlos Lopez Calderon, a Creative Director and Brand Designer with 16+ years of experience leading brand systems, digital art direction, and cross-channel campaigns across Italy, the U.S., and EMEA. I’ve steered brand expression for Culligan across 15 markets, built scalable visual systems, and collaborated with agencies, vendors, and freelancers to deliver 1,000+ assets across campaigns, packaging, and retail. I thrive in cross-functional teams, translating business goals into compelling digital experiences, UX/UI design, and launch execution. I combine hands-on craft with leadership, ensuring brand guardianship and process improvements while exploring AI-assisted workflows to accelerate asset production.

Available to hire

I’m Juan Carlos Lopez Calderon, a Creative Director and Brand Designer with 16+ years of experience leading brand systems, digital art direction, and cross-channel campaigns across Italy, the U.S., and EMEA. I’ve steered brand expression for Culligan across 15 markets, built scalable visual systems, and collaborated with agencies, vendors, and freelancers to deliver 1,000+ assets across campaigns, packaging, and retail.

I thrive in cross-functional teams, translating business goals into compelling digital experiences, UX/UI design, and launch execution. I combine hands-on craft with leadership, ensuring brand guardianship and process improvements while exploring AI-assisted workflows to accelerate asset production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Language

English

Fluent

Italian

Fluent

Spanish; Castilian

Advanced

Work Experience

Creative Director / Senior Brand Design Lead at Culligan

January 1, 2024 - January 1, 2026

Led EMEA brand expression and creative quality, building visual systems and communication assets for 15 markets across touchpoints; directed cross-channel creative across digital art direction, UX/UI, campaign assets, and scalable brand systems; supported 15 European markets and delivered 1,000+ assets across campaign, product, packaging, signage, office, and event formats.

Digital Creative Director / Senior Designer at Dolce & Gabbana

January 1, 2018 - January 1, 2021

Led digital creative development across brand and communication initiatives within a premium global fashion environment; delivered art direction, UX/UI, concept development, and presentation design with strong attention to craft; maintained high standards of brand guardianship and execution quality across digital touchpoints.

Digital Creative Director / Web Designer / UX UI Designer at H2H

January 1, 2015 - January 1, 2018

Led digital art direction and concept development for integrated communication and multi-channel marketing projects; translated business and communication goals into effective digital experiences, campaign materials, and presentations; collaborated across multidisciplinary teams to connect strategy, communication, and execution quality.

Creative Web Design Department Manager at ID-Entity

January 1, 2012 - January 1, 2015

Managed creative development across digital projects, overseeing art direction, design coordination, and concept development; delivered tailored creative solutions with strong attention to execution quality, flexibility, and client needs.

Creative Art Director / Web Designer at Conexia

January 1, 2010 - January 1, 2012

Developed digital and event-related creative outputs by translating research and strategy into effective communication across channels; worked across concept development, art direction, and team coordination for digital, mobile, and event-related formats.

Web Creative Art Director at Domino

January 1, 2008 - January 1, 2010

Led and contributed to projects across concept development, design, print, web, and events from idea through delivery.

Independent Creative Consultant at Freelance

January 1, 2008 - Present

Delivered creative work for brands across digital and offline channels, including web design, OOH, printed collateral, UX/UI, concepts, and creative direction; expanded experience across industries, audiences, and communication formats through independent assignments.