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Hi, I’m Kriti Singhal, a results-oriented Marketing Analyst with 5+ years of experience driving growth through campaign analytics, segmentation, and experimentation using Meta Ads Manager, Google Ads, and TikTok Ads. I’m skilled in Tableau, SQL, Python, and GA4, with hands-on experience in paid media strategies, conversion tracking, attribution, ROAS, CPA, and data storytelling. I’ve lifted ROI, conversion, and retention across ecommerce, SaaS, and consumer brands by turning data into actionable insights.…Hi, I’m Kriti Singhal, a results-oriented Marketing Analyst with 5+ years of experience driving growth through campaign analytics, segmentation, and experimentation using Meta Ads Manager, Google Ads, and TikTok Ads. I’m skilled in Tableau, SQL, Python, and GA4, with hands-on experience in paid media strategies, conversion tracking, attribution, ROAS, CPA, and data storytelling. I’ve lifted ROI, conversion, and retention across ecommerce, SaaS, and consumer brands by turning data into actionable insights.

Kriti Singhal

Marketing Analyst, Digital Marketer, Growth Marketer, +2

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Hi, I’m Kriti Singhal, a results-oriented Marketing Analyst with 5+ years of experience driving growth through campaign analytics, segmentation, and experimentation using Meta Ads Manager, Google Ads, and TikTok Ads. I’m skilled in Tableau, SQL, Python, and GA4, with hands-on experience in paid media strategies, conversion tracking, attribution, ROAS, CPA, and data storytelling. I’ve lifted ROI, conversion, and retention across ecommerce, SaaS, and consumer brands by turning data into actionable insights.…Hi, I’m Kriti Singhal, a results-oriented Marketing Analyst with 5+ years of experience driving growth through campaign analytics, segmentation, and experimentation using Meta Ads Manager, Google Ads, and TikTok Ads. I’m skilled in Tableau, SQL, Python, and GA4, with hands-on experience in paid media strategies, conversion tracking, attribution, ROAS, CPA, and data storytelling. I’ve lifted ROI, conversion, and retention across ecommerce, SaaS, and consumer brands by turning data into actionable insights.

Available to hire

Hi, I’m Kriti Singhal, a results-oriented Marketing Analyst with 5+ years of experience driving growth through campaign analytics, segmentation, and experimentation using Meta Ads Manager, Google Ads, and TikTok Ads.

I’m skilled in Tableau, SQL, Python, and GA4, with hands-on experience in paid media strategies, conversion tracking, attribution, ROAS, CPA, and data storytelling. I’ve lifted ROI, conversion, and retention across ecommerce, SaaS, and consumer brands by turning data into actionable insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

CRM Marketing Analyst at BAZ BROS Pvt Ltd (Wholesale Vintage Apparel)

July 1, 2025 - Present

Analyzed sales, ad spend, and inventory data across 50+ product categories using Python (pandas, scikit-learn); identified highest-margin categories and optimal sourcing regions to improve profitability, tracking by 15%. Built interactive Tableau dashboards tracking sell-through rates, marketing ROI, and regional performance using SQL connections; automated weekly executive reports, reducing reporting time by 25%. Designed and executed A/B tests across Meta Ads Manager, Google Ads, and Amazon Ads to optimize audience targeting, creative messaging, and bidding strategies; achieved 9% CTR lift and 12% CPA reduction. Developed SQL and Python ETL pipelines integrating ad platforms, CRM, and inventory data; created unified performance reports that uncovered cross-channel insights and $150K+ revenue opportunities, leveraging conversion tracking.

Marketing Analyst at REEVYV (Consumer Wellness Brand)

July 1, 2024 - January 1, 2025

Performed customer segmentation analysis on Shopify transaction and behavioral data using SQL; identified high-value customer segments and partnered with founder to develop targeted positioning strategies that drove 30% lift in online sales and 40% increase in Instagram ad engagement using paid media strategies. Conducted cohort analysis and marketing funnel optimization using Google Analytics 4 and CRM data; identified conversion drop-off points and high-intent segments, improving targeting precision and increasing repeat purchase rate by 25% through attribution modeling.

Marketing Consultant at AI PRIORI (AI SaaS for Nonprofit Sector)

June 1, 2023 - September 1, 2023

Led market research combining surveys, stakeholder interviews, and competitive analysis; applied R-based clustering (k-means) to segment 500+ nonprofit organizations and develop personalized marketing campaigns, increasing subscription conversion rates by 25% using digital marketing best practices. Analyzed customer retention patterns using SQL and statistical modeling on CRM and web engagement data; identified key churn drivers and implemented automated lifecycle email campaigns that improved open rates by 22% and reduced churn by 18%.

Marketing Automation Analyst at HATICEXINTERIOR (Interior Design Firm)

May 1, 2022 - June 1, 2023

Built automated lifecycle email campaigns in HubSpot targeting past clients based on engagement scores, increasing repeat inquiries by 20% and generating $28K in qualified pipeline through improved lead nurturing and funnel optimization leveraging marketing automation tools. Segmented CRM and engagement data using Python (pandas) and SQL to identify high-value clients, improving lead quality by 20% and informing targeted paid advertising campaigns.

Marketing Analyst at MyEthos (Handbag e-commerce)

January 1, 2020 - April 1, 2022

Launched Shopify e-commerce platform and built Looker Studio dashboards with SQL connections to track CAC, ROAS, LTV, and conversion funnels; scaled customer base from 0 to 5,300+ users and improved marketing ROI by 25% using conversion tracking. Developed RFM segmentation and predictive LTV models to personalize email/SMS campaigns via Klaviyo; optimized messaging and targeting to boost retention by 22% and average order value by 15% leveraging paid advertising campaigns. Owned marketing analytics for product launch generating $5M in revenue and $0.5M profit; optimized paid media targeting and creative strategy using multi-channel performance data from Google Analytics and attribution insights.