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I am a board-level marketing specialist with over 25 years of experience directing premium technical brands in the outdoor sector. I have built sustainable growth through strategic planning, multi-channel marketing, and high-performing teams, delivering results in fast-paced commercial environments. I thrive on turning insights into action—aligning digital, creative and commercial activities to hit ambitious targets, maximise ROI and create shareholder value. I enjoy collaborating with partners and agencies to drive standout campaigns and long-term brand value.…I am a board-level marketing specialist with over 25 years of experience directing premium technical brands in the outdoor sector. I have built sustainable growth through strategic planning, multi-channel marketing, and high-performing teams, delivering results in fast-paced commercial environments. I thrive on turning insights into action—aligning digital, creative and commercial activities to hit ambitious targets, maximise ROI and create shareholder value. I enjoy collaborating with partners and agencies to drive standout campaigns and long-term brand value.

Giles Polito

Brand Strategist, Marketing Strategist, Marketing Consultant, +3

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I am a board-level marketing specialist with over 25 years of experience directing premium technical brands in the outdoor sector. I have built sustainable growth through strategic planning, multi-channel marketing, and high-performing teams, delivering results in fast-paced commercial environments. I thrive on turning insights into action—aligning digital, creative and commercial activities to hit ambitious targets, maximise ROI and create shareholder value. I enjoy collaborating with partners and agencies to drive standout campaigns and long-term brand value.…I am a board-level marketing specialist with over 25 years of experience directing premium technical brands in the outdoor sector. I have built sustainable growth through strategic planning, multi-channel marketing, and high-performing teams, delivering results in fast-paced commercial environments. I thrive on turning insights into action—aligning digital, creative and commercial activities to hit ambitious targets, maximise ROI and create shareholder value. I enjoy collaborating with partners and agencies to drive standout campaigns and long-term brand value.

Available to hire

I am a board-level marketing specialist with over 25 years of experience directing premium technical brands in the outdoor sector. I have built sustainable growth through strategic planning, multi-channel marketing, and high-performing teams, delivering results in fast-paced commercial environments.

I thrive on turning insights into action—aligning digital, creative and commercial activities to hit ambitious targets, maximise ROI and create shareholder value. I enjoy collaborating with partners and agencies to drive standout campaigns and long-term brand value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Owner at Glide Marketing Consultancy

January 1, 2023 - Present

Freelance marketing consultant delivering 3-year Sales, Digital and Marketing strategy development; facilitating workshops to review strengths and opportunities; guiding website launches (6 new sites in 12 months); developing customer acquisition/retention strategies; maximizing marketplaces (Amazon); targeting key customer segments; delivering multi-channel campaigns, brand guidelines and ROI-driven KPI reviews; aligning digital activities to ambitious targets and improving site performance and customer journey.

Marketing Director at Rohan Designs Ltd

January 1, 2020 - December 31, 2023

Directed Marketing, Creative, E‑Commerce and Customer Services across 54 UK stores; led consumer research, new agency partnerships and ROI-driven direct mail campaigns; revitalised CSR initiatives; brought lifestyle photography in-house; managed £15.3m e-commerce turnover in 2022; oversaw Affiliate and PPC agencies; streamlined service centre and enhanced multi-channel creative for retail touchpoints.

Commercial Director at Equip Outdoor Technologies UK Ltd

January 1, 2014 - December 31, 2020

Global marketing for Rab and Lowe Alpine; led five marketing teams; drove 50% sales growth FY15–FY19; doubled central European business; achieved digital acceleration with 30%+ YoY B2C growth (FY18–FY20) and 60% uplift in UK retailer sales Feb 2020 via multi-channel B2C strategy with Amazon; led 3-year strategic plan; elevated Service Centre proposition and integrated into website; built a high-performance culture across 3 locations (35 people).

Director of Brand Development at Burton McCall Ltd

January 1, 2010 - December 31, 2014

Developed UK brand growth strategies for 14 premium outdoor brands; negotiated new distribution for 8 premium brands; led PMI UK (Stanley/Aladdin) integration; launched new brands/products; defined pricing, product range, promotions and retailer marketing support; conducted clear segmentation to maximise UK market opportunities; accelerated rate of sale; Bridgedale sales up 22% YoY in 33 stores.

Marketing & Sales Director at Bridgedale Outdoor Ltd

January 1, 2005 - December 31, 2010

Accountable for global Sales and Marketing; launched new brand direction in 2005; delivered international sales growth and profit improvements; led brand campaigns and retailer marketing support.

International Sales & Marketing Manager at PIL Membranes Ltd

January 1, 2000 - December 31, 2005

Responsible for International Sales and Marketing of Sealskinz brand accessories; extended product range to grow sales and elevate brand across key retailers.

UK Sales and Marketing Manager at Porvair International Ltd

January 1, 1997 - December 31, 2000

Launched the world’s first 100% waterproof sock – Porelle Drys; managed the brand transition into Sealskinz for International growth.

Sales and Marketing Executive at Hollas plc

January 1, 1994 - December 31, 1997

Responsible for managing the growth of nightwear products in key UK retail chains.