Hi, I’m Marina Perez Gonzalez. I’m a Performance Marketing Manager with 8 years of experience in Digital Marketing, specializing in Amazon Sponsored Ads and DSP platforms. I’ve led 20+ projects for top-tier clients, driving visibility in paid and organic search by creating data-driven strategies and managing budgets often over 1 million euros per year per client. I thrive on analyzing marketplaces, testing strategies, and optimizing campaigns using tools like Semrush, Sellics, Perpetua, and Adference, plus analytics such as Google Analytics 4 and Helium 10. I also collaborate with content teams to refine SEO content in Spanish to boost search performance.…

Marina Perez Gonzalez

Hi, I’m Marina Perez Gonzalez. I’m a Performance Marketing Manager with 8 years of experience in Digital Marketing, specializing in Amazon Sponsored Ads and DSP platforms. I’ve led 20+ projects for top-tier clients, driving visibility in paid and organic search by creating data-driven strategies and managing budgets often over 1 million euros per year per client. I thrive on analyzing marketplaces, testing strategies, and optimizing campaigns using tools like Semrush, Sellics, Perpetua, and Adference, plus analytics such as Google Analytics 4 and Helium 10. I also collaborate with content teams to refine SEO content in Spanish to boost search performance.…

Available to hire

Hi, I’m Marina Perez Gonzalez. I’m a Performance Marketing Manager with 8 years of experience in Digital Marketing, specializing in Amazon Sponsored Ads and DSP platforms. I’ve led 20+ projects for top-tier clients, driving visibility in paid and organic search by creating data-driven strategies and managing budgets often over 1 million euros per year per client.

I thrive on analyzing marketplaces, testing strategies, and optimizing campaigns using tools like Semrush, Sellics, Perpetua, and Adference, plus analytics such as Google Analytics 4 and Helium 10. I also collaborate with content teams to refine SEO content in Spanish to boost search performance.

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Language

Spanish; Castilian
Fluent
English
Fluent
German
Intermediate

Work Experience

Performance Marketing Manager at Front Row Group
January 1, 2021 - Present
Responsible for advertising strategies for different accounts based on analyzed data and yearly budget given in Sponsored Ads and DSP tools. Analyze marketplace and category needs and create a strategy according to the client’s goals. Create, monitor and gather insights and data from the strategy created and adjust accordingly. Usage of tools to understand the market like Semrush or Sellics, manage campaigns with bid optimization tools such as Perpetua or Adference. Testing different strategies to draw conclusions after specified timeframe and implement if successful.
E-COMMERCE CONSULTANT at Remazing GMBH
November 1, 2019 - November 1, 2021
Manage customers’ accounts on Amazon to drive success in their sales with operational and advertising strategies along with constant communication. Management and strategic thinking of the advertising campaigns and budget given. Usage of different software for analytics such as Google Analytics 4 or Helium 10 as well as different tools for keyword research for Amazon and Google. Proofread and optimization of SEO content in Spanish language provided by the content team.

Education

Bachelor’s degree in Tourism Management at Rey Juan Carlos University
January 11, 2030 - January 1, 2018
Diploma Travel and Tourism at East Berkshire College
January 11, 2030 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment, Travel & Hospitality