Laith Al-Kaisy
Content designer with a strong background in financial services. I create accessible, human-centered digital content that builds trust and supports customer needs.
About
Content designer with a strong background in financial services. I create accessible, human-centered digital content that builds trust and supports customer needs. I own content strategy in agile teams and influence senior stakeholders to champion clear, effective writing across complex organisations.
I’ve led content design and conversation design across retail and commercial banking, designing AI and chat experiences, and conducting user research to validate and improve content. I collaborate across product, legal, risk and brand to deliver journeys that meet business and user needs.
- 19 years' experience
- Joined March 2026
Skills· 1
Languages
- EnglishFluent
Industry experience
- Financial Services
- Professional Services
- Media & Entertainment
Work experience· 7 roles
Leading content design in agile teams across retail and commercial banking; creating clear, accessible digital journeys that align with design standards and regulatory requirements; working with product, design, risk and compliance to deliver content that meets business and user needs; designing AI and chat experiences – particularly for onboarding and servicing journeys; conducting regular user research to validate and improve content; driving readability, accessibility and consistency.
Designed content for HSBC’s commercial banking products; Collaborated to create content patterns and standards; Balanced corporate tone with human, customer‑centred language; Embedded content principles and accessibility standards.
Led content design in multidisciplinary teams; Redesigned content for the Money Worries journey, supporting vulnerable customers; Simplified app payment journeys using conversational design; Researched with users to validate content; Worked with marketing to align content across channels; Coached colleagues and stakeholders on good content practice; Nationwide Pride Award for work on the Money Worries journey.
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