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Content designer with a strong background in financial services. I create accessible, human-centered digital content that builds trust and supports customer needs. I own content strategy in agile teams and influence senior stakeholders to champion clear, effective writing across complex organisations. I’ve led content design and conversation design across retail and commercial banking, designing AI and chat experiences, and conducting user research to validate and improve content. I collaborate across product, legal, risk and brand to deliver journeys that meet business and user needs.…Content designer with a strong background in financial services. I create accessible, human-centered digital content that builds trust and supports customer needs. I own content strategy in agile teams and influence senior stakeholders to champion clear, effective writing across complex organisations. I’ve led content design and conversation design across retail and commercial banking, designing AI and chat experiences, and conducting user research to validate and improve content. I collaborate across product, legal, risk and brand to deliver journeys that meet business and user needs.

Laith Al-Kaisy

Content Designer, UX Writer, Copywriter, +2

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Content designer with a strong background in financial services. I create accessible, human-centered digital content that builds trust and supports customer needs. I own content strategy in agile teams and influence senior stakeholders to champion clear, effective writing across complex organisations. I’ve led content design and conversation design across retail and commercial banking, designing AI and chat experiences, and conducting user research to validate and improve content. I collaborate across product, legal, risk and brand to deliver journeys that meet business and user needs.…Content designer with a strong background in financial services. I create accessible, human-centered digital content that builds trust and supports customer needs. I own content strategy in agile teams and influence senior stakeholders to champion clear, effective writing across complex organisations. I’ve led content design and conversation design across retail and commercial banking, designing AI and chat experiences, and conducting user research to validate and improve content. I collaborate across product, legal, risk and brand to deliver journeys that meet business and user needs.

Available to hire

Content designer with a strong background in financial services. I create accessible, human-centered digital content that builds trust and supports customer needs. I own content strategy in agile teams and influence senior stakeholders to champion clear, effective writing across complex organisations.

I’ve led content design and conversation design across retail and commercial banking, designing AI and chat experiences, and conducting user research to validate and improve content. I collaborate across product, legal, risk and brand to deliver journeys that meet business and user needs.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Content Designer at Lloyds Banking Group

November 1, 2022 - Present

Leading content design in agile teams across retail and commercial banking; creating clear, accessible digital journeys that align with design standards and regulatory requirements; working with product, design, risk and compliance to deliver content that meets business and user needs; designing AI and chat experiences – particularly for onboarding and servicing journeys; conducting regular user research to validate and improve content; driving readability, accessibility and consistency.

Senior Content Designer at Sticky Content

April 1, 2021 - November 1, 2022

Designed content for HSBC’s commercial banking products; Collaborated to create content patterns and standards; Balanced corporate tone with human, customer‑centred language; Embedded content principles and accessibility standards.

Senior Content Designer at Nationwide Building Society

October 1, 2019 - April 1, 2021

Led content design in multidisciplinary teams; Redesigned content for the Money Worries journey, supporting vulnerable customers; Simplified app payment journeys using conversational design; Researched with users to validate content; Worked with marketing to align content across channels; Coached colleagues and stakeholders on good content practice; Nationwide Pride Award for work on the Money Worries journey.

Copywriter / Lead Conversation Designer at Lloyds Banking Group

May 1, 2014 - October 1, 2019

Reimagined the home‑buying experience through conversational digital journeys; Designed the bank’s first execution-only applications; Redesigned letters and comms to align digital and offline journeys; Awarded ‘Best in Craft’ for conversational design work in mortgages.

Copywriter at Freelance

February 1, 2011 - May 1, 2014

Delivered print and digital content for organisations including EY, Nestlé, GSK, Macmillan and Brunel University.

Head of Content at GMM Publishing

January 1, 2010 - February 1, 2011

Content strategy for magazines and websites, managing contributors and budgets.

Editor and Copywriter at Prysm Group

August 1, 2007 - January 1, 2010

Editor for leading B2B digital magazine, StartupTV, and delivering large‑scale marketing initiatives for business exhibitions.