Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a communications and marketing professional with international experience in digital marketing, campaign management and communications. I have worked with global teams and with a range of small businesses as a freelance marketing specialist. I help brands communicate clearly and connect with their audiences through thoughtful content, well-structured campaigns, and practical digital tools. My experience includes managing marketing and communication projects end-to-end and producing content such as landing pages, newsletters, social media campaigns, and press materials. I combine a strategic mindset with a hands-on approach and regularly work with tools such as Canva, Kajabi, Wix, and Meta Ads to turn ideas into concrete marketing assets. I am based in Vienna and work internationally in English and Lithuanian. I also speak German and Spanish.…I am a communications and marketing professional with international experience in digital marketing, campaign management and communications. I have worked with global teams and with a range of small businesses as a freelance marketing specialist. I help brands communicate clearly and connect with their audiences through thoughtful content, well-structured campaigns, and practical digital tools. My experience includes managing marketing and communication projects end-to-end and producing content such as landing pages, newsletters, social media campaigns, and press materials. I combine a strategic mindset with a hands-on approach and regularly work with tools such as Canva, Kajabi, Wix, and Meta Ads to turn ideas into concrete marketing assets. I am based in Vienna and work internationally in English and Lithuanian. I also speak German and Spanish.

Eglė Makušaitė-Backhoff

Marketing Strategist, Social Media Manager, Content Creator, +6





I am a communications and marketing professional with international experience in digital marketing, campaign management and communications. I have worked with global teams and with a range of small businesses as a freelance marketing specialist. I help brands communicate clearly and connect with their audiences through thoughtful content, well-structured campaigns, and practical digital tools. My experience includes managing marketing and communication projects end-to-end and producing content such as landing pages, newsletters, social media campaigns, and press materials. I combine a strategic mindset with a hands-on approach and regularly work with tools such as Canva, Kajabi, Wix, and Meta Ads to turn ideas into concrete marketing assets. I am based in Vienna and work internationally in English and Lithuanian. I also speak German and Spanish.…I am a communications and marketing professional with international experience in digital marketing, campaign management and communications. I have worked with global teams and with a range of small businesses as a freelance marketing specialist. I help brands communicate clearly and connect with their audiences through thoughtful content, well-structured campaigns, and practical digital tools. My experience includes managing marketing and communication projects end-to-end and producing content such as landing pages, newsletters, social media campaigns, and press materials. I combine a strategic mindset with a hands-on approach and regularly work with tools such as Canva, Kajabi, Wix, and Meta Ads to turn ideas into concrete marketing assets. I am based in Vienna and work internationally in English and Lithuanian. I also speak German and Spanish.

Available to hire

I am a communications and marketing professional with international experience in digital marketing, campaign management and communications. I have worked with global teams and with a range of small businesses as a freelance marketing specialist.

I help brands communicate clearly and connect with their audiences through thoughtful content, well-structured campaigns, and practical digital tools. My experience includes managing marketing and communication projects end-to-end and producing content such as landing pages, newsletters, social media campaigns, and press materials.

I combine a strategic mindset with a hands-on approach and regularly work with tools such as Canva, Kajabi, Wix, and Meta Ads to turn ideas into concrete marketing assets. I am based in Vienna and work internationally in English and Lithuanian. I also speak German and Spanish.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Spanish; Castilian

Advanced

Lithuanian

Fluent

Work Experience

Freelance Communication and Marketing Specialist at Self-employed

January 1, 2018 - September 1, 2020

Helping small businesses grow by providing a wide range of communication, content and digital marketing services. Developing and managing multichannel marketing campaigns. Crafting engaging copy for websites, press releases, newsletters, and blog posts, helping brands connect with their audience on an emotional level. Creating visuals using Canva, building landing pages using Kajabi and Wix page builders. Manage social media accounts and represent brands in closed social media communities.

Freelance Communication and Marketing Specialist at Self-employed

May 1, 2024 - Present

Co-founder at Age is Just a Number

January 1, 2025 - December 1, 2025

Developed a holistic wellbeing program for seniors from idea to pilot launch. Developed communication strategy and marketing materials, including landing pages, e-mail communication and social media campaigns.

Regional Multichannel Manager at Boehringer Ingelheim

October 1, 2020 - May 1, 2024

Managed regional projects in the areas of customer experience, multichannel campaign management and content management. Collaborated cross-functionally with 18 local offices to ensure seamless transition from regional strategy to localized execution. Coordinated content production (videos, landing pages, e-mail) across internal teams and external creative agencies, keeping everyone aligned on scope and deadlines. Managed the implementation of new digital initiatives and communication channels from initiation to closing. Conducted internal digital upskilling trainings (preparation of materials and holding the trainings).

Regional Multichannel Manager at Boehringer Ingelheim

October 1, 2019 - September 1, 2020

Amsterdam-based regional role focusing on customer experience, multichannel campaign management and content management. Collaborated with 18 local offices to ensure seamless transition from regional strategy to localized execution. Coordinated content production (videos, landing pages, e-mail) across internal teams and external creative agencies, keeping everyone aligned on scope and deadlines.

E-commerce Content Manager at Kesko Senukai Digital

May 1, 2015 - June 1, 2016

Managed e-commerce content strategy and execution for Kesko Senukai Digital in Lithuania.

PR & Publishing Manager at Lithuanian Film Center

November 1, 2012 - April 1, 2015

Led PR and publishing activities for Lithuanian Film Center.

Marketing and Communication Manager at Aukok.lt

June 1, 2012 - October 1, 2012

Led marketing and communications for the donation portal Aukok.lt.

Public Relations Project Assistant at Hill & Knowlton Strategies

February 1, 2011 - June 1, 2012

Supported PR projects for Lithuanian market in Hill & Knowlton Strategies.