I’m Adrielli Muniz, a copywriter and social media strategist with 4+ years of experience crafting content that boosts engagement, grows brands, and drives revenue across digital channels. I’m skilled in UGC scripting, content calendar management, funnel copywriting, and leading remote cross-functional teams in async, remote-first environments. Fluent in English and open to global opportunities.

adriellimuniz

I’m Adrielli Muniz, a copywriter and social media strategist with 4+ years of experience crafting content that boosts engagement, grows brands, and drives revenue across digital channels. I’m skilled in UGC scripting, content calendar management, funnel copywriting, and leading remote cross-functional teams in async, remote-first environments. Fluent in English and open to global opportunities.

Available to hire

I’m Adrielli Muniz, a copywriter and social media strategist with 4+ years of experience crafting content that boosts engagement, grows brands, and drives revenue across digital channels.

I’m skilled in UGC scripting, content calendar management, funnel copywriting, and leading remote cross-functional teams in async, remote-first environments. Fluent in English and open to global opportunities.

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Language

Portuguese
Fluent
English
Fluent
French
Intermediate

Work Experience

Senior Copywriter at Execução Digital
January 1, 2023 - January 1, 2025
Wrote high-converting sales pages, email sequences, and WhatsApp sales messages for digital product funnels generating over R$1 million in sales. Developed scripts for YouTube, Reels, and TikTok; contributed to channel growth strategies. Supported the growth of a YouTube channel reaching 1M+ subscribers through narrative direction and scripting. Ensured brand voice consistency across platforms and coordinated output with social media and design teams. Executed evergreen and launch funnels translating audience insights into copy.
Founder & CEO at Copy Studio
January 1, 2023 - Present
Founded and scaled a Brazilian content and social media agency serving brands across legal, health, real estate, and digital product sectors. Built a remote team of 7 across copywriting, design, and social media management, delivering end-to-end content strategies, creative direction, and monthly performance reporting. Developed content calendars, UGC scripts, Reels, carousels, and captions aligned with each brand’s voice and growth goals, while coordinating async workflows for on-time delivery at scale.
Social Media Manager at SB Publicidade
January 1, 2022 - December 31, 2022
Managed organic social media presence for 10+ local business accounts; created and scheduled content calendars; wrote captions; briefed visual content; handled community management; delivered monthly performance reports.
Au Pair at Private Household (Paris)
February 1, 2021 - February 1, 2022
Lived and worked in Paris for one year, managing full-time childcare responsibilities in a French-speaking household, developing cross-cultural communication, adaptability, and professional fluency in international environments.
Product Development Intern at Cyrela
March 1, 2019 - December 1, 2020
Coordinated product development for residential launches, managing timelines and budgets; led cross-functional teams across architecture, interiors, and landscaping; co-created a proprietary sales app with a developer to visualise unit layouts and project features, improving sales team efficiency; managed the full product lifecycle for the Vivaz brand—from land acquisition to approvals and delivery.
Communication & Process Analyst Intern at Itaú Unibanco
December 1, 2014 - February 1, 2015
Developed a communication project within the Consignado Credit Products division, applying process-mapping methodology to identify operational gaps; proposed optimization solutions for internal team communication and contributed to the conceptual design of an internal communication platform.
Business Strategy Consultant at FEA Social — USP
April 1, 2014 - December 1, 2014
Delivered strategic consulting to NGOs, including SWOT analysis, process diagnostics, and structured improvement plans; supported the Bê-a-bá do Cidadão NGO in structuring its organizational processes and operational planning.

Education

Bachelor's Degree in Architecture and Urbanism at Universidade Presbiteriana Mackenzie
January 1, 2017 - January 1, 2022
Bachelor's Degree in Economics (incomplete — transferred) at Universidade de São Paulo (USP)
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Real Estate & Construction, Professional Services