Anel Yussupova

Led go-to-market content and campaigns for an AI-driven wealth management SaaS in a B2B fintech setting. Managed content across Instagram and LinkedIn, corporate newsletters, investor events, and partner channels to ensure consistent messaging and branding. Achieved 6.21% IG engagement rate (from 0.03%) and 90.2% follower growth through data-driven content strategy. Shaped CEO messaging, including speeches, panel talking points, partnership announcements, and executive communications. Owned Google Ads lifecycle, including keyword research, bid strategy, ad copy, conversion tracking, and ROI analysis. Executed outbound B2B lead generation via LinkedIn and email automation tools (HubSpot, Dripify, Apollo). Initiated VC outreach campaigns and coordinated high-level investor events (CEVF 2024 – Almaty; Board Member Mastermind – Singapore). Supported PR and media exposure (Forbes, The Tech, WeProject) with press materials and executive positioning content. Tracked performance with engag

Designed mock-ups and landing pages for The Setters Academy, increasing website conversions from 2.3% to 4.1%. Developed content strategies and growth campaigns for @thesettersagency (+48.48% organic growth) and @masha.socialmedia (+10.32% growth in 6 months). Created persuasive DM materials and email campaigns; implemented A/B testing to optimize open and click-through rates. Generated $9,450 in revenue over 3 months from a landing page for a course, solely via the website landing page. Monitored KPIs and prepared performance reports using Excel and PowerPoint.

Managed and executed influencer advertising campaigns for HEALBE (US), Charity Right Australia, Rev Facial Bar NY, and other aesthetic clinics across Instagram, TikTok, and YouTube. Oversaw campaign planning, briefs, content review, feedback, and approvals, ensuring alignment with regional market trends and brand objectives. Conducted market research to identify influencers and crafted concepts for Australian, American, and Southeast Asian markets. Led CustDev initiatives by distributing devices to influencers, collecting feedback via surveys and interviews, and delivering actionable reports to Product teams. Monitored campaign performance metrics, ran A/B tests on email/DM flows, and delivered insights to enhance future strategies. Achievements included reducing HEALBE CPs from $70 to $30 and coordinating 150+ US blogger collaborations over 8 months; Charity Right Australia surpassed $100,000 AUD in Ramadan and onboarded 40+ influencers for free collabs in 2 months.