Senior designer and creative director with over 15 years’ experience working with international brands, European institutions and global organisations. Specialising in branding, editorial design, digital communication and accessibility design, with a strong focus on clear and engaging visual communication. Throughout my career, I have developed projects for renowned institutional and corporate clients in Portugal and across Europe, combining strategic thinking with strong creative execution. I have received several awards recognising creativity and effective communication. I have an international perspective and extensive experience in managing multidisciplinary communication projects.…

Ana Camacho

Senior designer and creative director with over 15 years’ experience working with international brands, European institutions and global organisations. Specialising in branding, editorial design, digital communication and accessibility design, with a strong focus on clear and engaging visual communication. Throughout my career, I have developed projects for renowned institutional and corporate clients in Portugal and across Europe, combining strategic thinking with strong creative execution. I have received several awards recognising creativity and effective communication. I have an international perspective and extensive experience in managing multidisciplinary communication projects.…

Available to hire

Senior designer and creative director with over 15 years’ experience working with international brands, European institutions and global organisations. Specialising in branding, editorial design, digital communication and accessibility design, with a strong focus on clear and engaging visual communication.

Throughout my career, I have developed projects for renowned institutional and corporate clients in Portugal and across Europe, combining strategic thinking with strong creative execution. I have received several awards recognising creativity and effective communication. I have an international perspective and extensive experience in managing multidisciplinary communication projects.

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Language

Portuguese
Fluent
French
Advanced
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Art Director/Graphic Designer at Tipik Communication Agency S.A.
January 1, 2023 - Present
Led development of full visual identities, branding campaigns, illustrations, and event branding for European Commission, Parliament, and EU agencies. Directed creative campaigns, ensured brand guideline adherence, produced illustrations and infographics, and managed cross‑department collaboration to deliver high‑quality visuals on deadline. Coordinated with external photographers, illustrators, and production teams, and ensured accessibility and legal compliance across outputs.
Creative Manager at Freelancer
March 1, 2012 - Present
Developed and executed integrated print and digital design solutions, including reports, brochures, websites, campaign assets, event branding, and multi-format materials. Led branding projects from logo design to full identity systems and managed supplier coordination for events and launches.
Creative Director – Creative Sales – Sales Group at Sales Group
November 1, 2008 - February 28, 2012
Led graphic and web design departments, overseeing concept development, visual strategy, and production across print and digital platforms. Directed branding projects, advertising strategies, product launches, and campaigns, ensuring creative consistency and impactful storytelling.
Web Strategy Consulting – Excentric at Excentric
January 1, 2007 - December 31, 2008
Creative of e-marketing mechanics and concepts, including newsletters and advertising mechanics for digital campaigns.
Art Director at One to One Direct Marketing
January 1, 2000 - December 31, 2007
Led design across reports, brochures, websites, newsletters, digital banners, and promotional materials. Directed product launches and integrated campaigns, defining creative direction and visual frameworks.
Graphic Designer and Communication Specialist at Cetelem
January 1, 1997 - December 31, 2000
Developed graphic design materials, managed production workflows, created promotional assets, organized events, and advised on design and communication strategies to support product launches and campaigns.
Art Director / Graphic Designer at Tipik Communication Agency
January 1, 2023 - Present
Led development of full visual identities and branding initiatives for EU institutions, including visual identities, campaigns, illustrations, event branding, and on-site decor. Provided design and art direction services for multiple clients, ensuring creativity, responsiveness, and adherence to deadlines while respecting brand guidelines. Directed the creative direction of advertising campaigns and branding initiatives, engaging in conceptual thinking to define campaign style, visuals, and messaging. Advised clients on visual concepts, color schemes, typography, layouts, and imagery; managed the visual aspects of campaigns, collaborating with copywriters and production teams. Coordinated with photographers, illustrators, and production companies, ensuring high-quality outputs and compliance with accessibility, copyright, and privacy guidelines. Developed illustrations and infographics to enhance visual storytelling and audience engagement across print and digital campaigns. Ensured ou
Creative Manager / Graphic Designer at Freelancer
March 1, 2012 - Present
Developed and executed integrated design solutions for print and digital media, operating independently and within agency teams. Delivered multi-format communication materials (reports, brochures, websites, campaign assets, banners, publications, event branding) and led branding projects from logo design to full identity systems. Designed and implemented advertising campaigns, supported product launches with cross-platform visuals, and developed creative strategies tailored to project goals and target audiences. Organized events and managed suppliers, delivering all associated graphic assets. Notable clients included Cetelem, Caixa Geral de Depósitos Angola, GE Money, Novo Banco, Citroën, Volvo, Delta Cafés, and various private brands.
Creative Director – Creative Sales at Sales Group
November 1, 2008 - February 28, 2012
Provided creative direction across graphic design and web design departments. Led concept development, visual strategy, and production for print and digital materials (reports, brochures, websites, banners, weekly planners, badges). Directed branding projects from logo creation to comprehensive identity systems and brand support assets. Oversaw web design outputs (websites, email campaigns, newsletters, digital banners) and developed advertising strategies for mall advertising and promotional materials. Defined creative direction for campaigns and established visual storytelling frameworks.
Web Strategy Consulting at Excentric
January 1, 2007 - December 31, 2008
Created emarketing mechanics and concepts, including newsletters and advertising mechanics. Led design for integrated web and digital campaigns and supported private brands with strategic visual communication initiatives.
Art Director at One to One
January 1, 2000 - December 31, 2007
Direct Marketing Specialist responsible for designing a broad range of visual assets to support direct marketing campaigns (reports, brochures, banners, websites, flyers, event materials). Led design and production of customer magazines, overseeing layout and print coordination. Drove B2B/B2C loyalty programs with data-informed approaches to enhance engagement and retention. Produced promotional assets for product launches and large-format advertising materials, and contributed to the strategic planning and visual implementation of integrated campaigns.
Direct Marketing Specialist at Cetelem
January 1, 1997 - December 31, 2000
Graphic Designer and Communication Specialist within direct marketing. Created graphic design materials (reports, brochures, banners, flyers, badges) and managed production workflows with printers and vendors. Supported product launches with tailored visual materials and organized events, aligning creative direction with project goals. Projects included Avène, Nivea, Eucerin, Galénic, Klorane, Shiseido, Sogrape, BMW, Mini, Citroën, Mercedes, Opel, GE Money, BANIF, Cofidis, and others.
Creative Manager – Freelancer at Freelancer
March 1, 2012 - Present
Developed and executed integrated design solutions for print and digital across multiple formats (reports, brochures, websites, campaign assets, event branding). Led branding projects (logo and identity systems), designed and implemented advertising campaigns, supported product launches with visuals, and organized events with suppliers to deliver all graphic assets.
Creative Director – Creative Sales – Sales Group at Creative Sales – Sales Group
November 1, 2008 - February 28, 2012
Led the graphic and web design departments, overseeing concept development, visual strategy, and production across print and digital platforms. Directed branding projects from logo creation to full identity systems, managed websites and email campaigns, and developed advertising strategies for mupis, billboards, brochures, and promotions. Coordinated product launches and ensured creative consistency across campaigns.
Art Director – One to One Direct Marketing Specialist at One to One Direct Marketing
January 1, 2000 - January 1, 2007
Led the design of reports, brochures, banners, websites, banners, and event materials; directed branding projects; managed product launches and large-format advertising; coordinated creative output with cross-functional teams.
Communication Specialist – Cetelem (Graphic Designer and Communication Specialist) at Cetelem
January 1, 1997 - January 1, 2000
Developed a wide range of graphic materials, managed production workflows, organized events, and collaborated with stakeholders to align design with campaign goals.
Art Director/Graphic Designer at Tipik Communication Agency
January 1, 2023 - Present
Developed full visual identities, campaigns branding initiatives, illustrations, event branding and other visual communication projects for European Commission, Parliament, and EU agencies. Provided design and art direction for multiple clients, ensuring creativity, responsiveness, and adherence to deadlines while respecting brand guidelines. Led the creative direction of advertising campaigns and branding initiatives; developed brand strategies, campaign style, and visual storytelling; advised clients on visualization using art, design elements and photography. Managed visual assets including color schemes, typography, layouts, and imagery, collaborating with copywriters and internal teams to align with client goals. Coordinated with external partners and ensured compliance with accessibility, copyright, and privacy guidelines. Developed illustrations and infographics to support messaging and audience engagement.
Creative Director at Sales Group
November 1, 2008 - February 28, 2012
Creative direction; coordination and management of graphic design and web design departments. Led the graphic and web design teams, overseeing concept development, visual strategy, and production across print and digital. Managed design of reports, brochures, websites, flyers, banners, weekly planners, and badges. Directed branding projects from logo creation to full identity systems. Oversaw web design outputs including websites, email marketing campaigns, newsletters, and digital banners. Developed and implemented advertising strategies for mupis, billboards, brochures, and email campaigns. Designed and coordinated product launches with consistent creative direction.

Education

Master Digital Marketing at IPAM
January 1, 2011 - December 31, 2012
Degree in Communication Design at Lisbon School of Technologies and Arts (ESTAL)
January 1, 1994 - December 31, 1999
Marketing training at Citeforma
January 1, 2000 - December 31, 2005
Master Digital Marketing at IPAM
January 1, 2011 - January 1, 2012
Degree in Communication Design at Lisbon School of Technologies and Arts (ESTAL)
January 1, 1994 - January 1, 1999
Marketing training at Citeforma
January 1, 2000 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Government, Education, Software & Internet
    paper Compendium Legislation – European Commission

    The Compendium is a consolidated guide to EU legislation on cross-border civil and commercial justice within the European Union. Was created in in 23 languages with EU accessibility standards (WCAG 2.1)

    It is a structured collection of EU legislation used by judges, lawyers and legal practitioners to handle cross-border legal issues within the EU, such as jurisdiction, recognition and enforcement of judgments, applicable law, or the service of documents between countries.