Social Media Marketing Assistant at Lili Jilly Inc.

Conducted competitor and trend analysis for an e-commerce fashion brand; planned and executed multi-channel campaigns (Instagram, TikTok, Email); designed, scheduled, tracked, and optimized content. Achieved a 20% increase in engagement and improved overall content performance.

Volunteer - Content & Social Media at Google Developer Group (GDG) Toronto

Developed end-to-end content for social media, including event posts, reels, and real-time updates aligned with GDG's brand guidelines. Created and managed a structured content calendar and oversaw day-of execution for live event coverage. Increased average post engagement and boosted video views, contributing to strengthened community engagement.

ORM Manager at CogMat Digital Media Pvt Ltd

Developed cross-platform digital and social media strategies; delivered data-driven content campaigns increasing engagement by 40% and visibility by 15%; created campaigns for Kotak Securities and contributed to TCS Inquisitive Reels and Stories to strengthen audience engagement.

ORM & PR Lead at ORM CogMat Digital Media Pvt Ltd

Led online reputation management (ORM) and PR for TCS and Kotak Securities, enhancing brand trust and digital presence. Improved ORM efficiency by 25% by integrating social listening tools (Meltwater, Sprinklr) and optimizing workflows, enabling the team to manage 30% more client interactions. Developed and executed cross-platform digital and social media strategies, delivering a 40% rise in engagement and a 15% boost in visibility through real-time responses. Delivered sentiment analysis, crisis management, and detailed performance reports, maintaining a 95% client retention rate through proactive communication and data-driven insights.

ORM Executive at CogMat Digital Media Pvt Ltd

Monitored brand mentions and trends across platforms including YouTube, Facebook, Instagram, Twitter, forums, Play Store, and App Store using Simplify 360, Meltwater, Sprinklr, and Quick Metrics; improved client strategies and boosted engagement by 30%. Delivered data-driven campaigns and performance insights to support client goals.

Social Media Executive at Rohan Chaubey

Managed and grew social media engagement across platforms, enhancing the brand's digital presence.

Marketing Executive at A K Engineering Works

Developed B2B strategies and door-to-door marketing, built client relationships, and promoted engineering services. Improved client satisfaction and identified new business opportunities to increase client base and revenue.